JW Insights 2017

May 18, 2017, NYC
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About the Conference

The focus of this year’s JW INSIGHTS is data-driven growth. Hear from industry leaders about trends and best practices for using data and automation to drive larger, more engaged audiences and more effective monetization. Network with your peers and meet JW product experts and developers at this lively annual event.



Lunch and Registration

Executive Welcome

Panel Discussion

Publishers Talk: Driving Video Business in the Real World

Hear industry leaders from the independent publisher ecosystem discuss trends, challenges, and best practices for driving their video business. Panelists include senior executives from: VICE, LittleThings & This Old House Media in conversation with Rebecca Paoletti, CEO & Co-founder of CakeWorks.



Optimizing Your Video Destination

See examples and results from publishers using JW Showcase to create fast-loading, mobile optimized sites that provide a great user experience. JW Player Product Manager Henry Lee in conversation with Brian Leckrone, Director of Operations at Tone It Up and Daniel Cohen, Digital Strategist at Galvanized.


Recommendations, Sponsored Content & Pinning

Learn how Refinery 29 is using data driven recommendations to keep viewers engaged and boost revenue with sponsored content. Franklin Dement, Senior Product Manager at JWPlayer in conversation with Sara Livengood, Product Manager at Refinery 29.



Integrating Live Streaming Into Your Workflow

Hear how This Old House Media integrates live streaming into their workflows with simple tools that limit the need for technical resources. Joel Korpi, JW Player Senior Product Manager in conversation with Michael Gutkowski, Chief Digital Officer of This Old House Media.


Diving into Video Advertising

We'll dive into the status of Flashpocalypse and header bidding, and hear how LittleThings is optimizing fill rates and video CPMs. Chris Mulgannon, JW Player Product Manager in conversation with Justin Festa, EVP of Media at LittleThings.

Break with refreshments


It's All About Speed

Learn how to setup JW Player for maximum performance, building in things like HLS streaming, video preloading, chrome-less players, and mobile UI. JW Player Director of Product Eric Boyd in conversation with Michael Mintz, Co-Owner at digital property design and innovation firm Baby Steps.


Leveraging Analytics to Boost Engagement

Learn how publishers like Apartment Therapy are using tools like real-time analytics, explorer and exports to optimize video placements and ad insertions. Ryan Coughlin, JW Player Senior Product Manager in conversation with Annie Carroll, GM of Video at Apartment Therapy.

Panel Discussion

What Does Demand Think? Data, Monetization, and Viewership Trends Across the Video Landscape

A dynamic, high-level discussion with four CEOs, this panel is not to be missed. Hear from MOAT, MediaOcean, Beeswax and Kantar Media.

Closing Remarks

Happy hour and appetizers

Meet the JW Player product & engineering teams and network with your peers across the independent publisher ecosystem.

Developer Lounge Data Track

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