Unlocking Video’s Value in the OTT Era [AD SUMMIT VIDEO]

JW Player Co-founder and SVP of Video Sales Brian Rifkin joins panel discussion at the Video Ad Summit about monetizing video content publishers and creators. The panelists addressed a number of critical issues including how to deliver world-class user experiences that combine both content and advertising, why it’s critical to distribute content to as many places as possible, how to help advertisers capitalize on emerging opportunities like vertical video and other new formats, the role that data is playing in their monetization strategies and what important trends are going to play out over the next year, among other things.

Univision taps JW Player for OTT, mobile video streaming during Copa America tournament

JW Player scored a deal with Spanish-language television network Univision to support its online and mobile streaming efforts during the Copa America Centenario, a futbol tournament being played for the first time in the U.S. throughout June. The customer win was one of several "key first quarter" deals signed by the streaming platform, along with LittleThings, an aggregator of "feel-good" content including user-submitted video.

Innovations from Playboy and Vice Highlighted at JW Insights

This week at JW Insights conference (hosted by JW Player), former Buzzfeed president and current founder of live stream news channel Cheddar, Jonathan Steinberg, proclaimed that a business created yesterday, can’t successfully be created tomorrow. Some might agree, but if any company is out to prove Steinberg wrong, it’s Playboy. From its Newfronts presentation today in New York City, the over 60-year-old brand showed that it’s been out-Vice’ing Vice for decades. And now, with the launch of a new branded content studio “Playboy Studios” and the forthcoming rollout of 14 original series, Playboy is out to prove the staying-power of its brand.

JW Player’s Otten: Amazon Video Direct could boost indie publisher revenues, audience base

"We view it as another closed ecosystem," said Dave Otten, CEO and co-founder of JW Player, in an interview with FierceOnlineVideo. He said the enterprise-focused online video platform provider encourages its clients, such as Hearst, to publish not just on their JW Player-based platforms but also to YouTube, Vimeo, and now to Video Direct, "because you get access to a user base that ultimately gives the publisher more access to (a bigger) audience," he said.

Tasting Table And Newsy Tap Apple’s tvOS To Reach Millennials In Leanback Mode

Tasting Table uses JW Player as its video player across its owned and operated sites, so when the video platform released an open-source Apple TV App builder this month, the publisher was among its first pilot customers. It worked with JW Player to create a tvOS app within days and received Apple’s blessing for entry into the App Store within a day. Within two days of the app’s debut, it was featured on the tvOS discovery page. Two or three weeks later, Apple named it among its Best New Apps. “I think it’ll be a lot more difficult to get attention on the home page in two years,” Bartakovics said. “We’re still trying to [gain traction and discovery] with our iOS app because competition there is so fierce. Getting an app out sooner than later through JW’s app builder for tvOS was kind of game-changing for us.”

Ready to build an app? Here are 3 app makers you need to know about

Developing an app rarely proves to be a quick, easy endeavor. Fortunately, several companies recently have launched app builders to help developers create innovative offerings for a range of platforms. Here's a closer look at three new app builders that may influence developers worldwide, both now and in the future. Apple (NASDAQ: AAPL) TV app development may prove to be a time-consuming, expensive process for even the most experienced developer. But now, JW Player is offering a platform designed to remove the guesswork from the Apple TV app development process. The digital and mobile video platform and player company this month released its Apple TV App Builder, an open-source product that enables users to design and deploy apps without having to worry about coding.

JW Player’s Apple TV Builder App featured in the Platforms + Tech section of Cynopsis Media

JW Player, best known for its video player, announced the launch of its new Apple TV Builder App. The app, the company says, allows customers to develop customized apps for Apple TV with minimal configuration, no coding, and no extra cost. The cooking-oriented media company Tasting Table was the first brand to use the developer. “The thing that makes this special is that just a couple of years ago, it would not have been possible for a business of my size, our resources and capabilities, to even remotely consider this type of development,” said Geoff Bartakovics, Co-founder and CEO of Tasting Table, in a phone call with Cynopsis Digital.

JW Player launches for Apple TV app framework

The new Apple TV App Builder is designed to allow JW Player customers to develop a customised app for new, fourth generation Apple TV devices with no coding, minimal configuration and no additional cost. This is claimed to be the industry's first free app framework for Apple TV, and the newest addition to JW Player's suite of video products.

JW Player launches Apple TV App Builder

JW Player, the digital and mobile video platform and player, has unveiled its Apple TV App Builder, a new open-source product within the JW platform. The Apple TV App Builder enables JW Player customers to develop a customised app for new Apple TV devices (fourth generation) with no coding, minimal configuration, and no additional cost.

JW Player Offers Free Apple TV App Creator to All Customers

Not only is creating an Apple TV app simple with the JW Player Apple TV App Builder, the video player company promises, it's free, as well. The tool is available to all JW Platform customers, even those using the free version. No coding is required and there's only minimal configuration. In about 24 hours, content creators can develop their own app for fourth generation Apple TV boxes, then send it off to Apple for approval.