Publishers that sell out of video inventory quickly are trying to increase video engagement by improving the quality of the user experience – not just chasing reach at the most cost-effective CPM. For example, Little Things dumped autoplay, mobile interstitials and outstream in favor of click-to-play. “We wanted video views to be on the consumer’s terms,” said Justin Festa, chief digital officer for Little Things, at JW Player’s JW Insights event in New York on Thursday.
2016 was a watershed year for video: Live streaming changed the face of broadcasting, delivering breaking news over social feeds; Apple and Google made their browsers consistent with the desktop versions allowing native app publishers to auto-start video playback inline on the page; and Flash's continued depreciation was a positive sign for most.
Developing an app rarely proves to be a quick, easy endeavor. Fortunately, several companies recently have launched app builders to help developers create innovative offerings for a range of platforms. Here's a closer look at three new app builders that may influence developers worldwide, both now and in the future. Apple (NASDAQ: AAPL) TV app development may prove to be a time-consuming, expensive process for even the most experienced developer. But now, JW Player is offering a platform designed to remove the guesswork from the Apple TV app development process. The digital and mobile video platform and player company this month released its Apple TV App Builder, an open-source product that enables users to design and deploy apps without having to worry about coding.
JW Player, best known for its video player, announced the launch of its new Apple TV Builder App. The app, the company says, allows customers to develop customized apps for Apple TV with minimal configuration, no coding, and no extra cost. The cooking-oriented media company Tasting Table was the first brand to use the developer. “The thing that makes this special is that just a couple of years ago, it would not have been possible for a business of my size, our resources and capabilities, to even remotely consider this type of development,” said Geoff Bartakovics, Co-founder and CEO of Tasting Table, in a phone call with Cynopsis Digital.
The new Apple TV App Builder is designed to allow JW Player customers to develop a customised app for new, fourth generation Apple TV devices with no coding, minimal configuration and no additional cost. This is claimed to be the industry's first free app framework for Apple TV, and the newest addition to JW Player's suite of video products.
JW Player, the digital and mobile video platform and player, has unveiled its Apple TV App Builder, a new open-source product within the JW platform. The Apple TV App Builder enables JW Player customers to develop a customised app for new Apple TV devices (fourth generation) with no coding, minimal configuration, and no additional cost.
Not only is creating an Apple TV app simple with the JW Player Apple TV App Builder, the video player company promises, it's free, as well. The tool is available to all JW Platform customers, even those using the free version. No coding is required and there's only minimal configuration. In about 24 hours, content creators can develop their own app for fourth generation Apple TV boxes, then send it off to Apple for approval.
Thanks to JW Player’s new tvOS app framework, Tasting Table was able to successfully build and submit an Apple TV app for review in less than 24 hours. JW Player’s new beta open-source product allows content makers on its platform to utilize what they already have created to build a fully branded Apple TV app. Tasting Table is the first company to use JW Player’s new app framework to build out their own Apple TV app. Boasting a library of more than 250 food and drink related videos, and producing new videos every month, Tasting Table will be able to bring their viewing experience directly to their 8 million member’s couches.
Apple TV is a new distribution outlet for most publishers — but the interest is huge. “There has been a lot of pent-up demand, everybody wanted to get on the thing,” said John Luther, svp of product strategy at JW Player, which offers a technology for publishers to build apps for the connected TV platform. “We couldn’t do much because Apple didn’t allow us to. Now it does.” Tasting Table sees an opportunity in doing more long-form content for the platform, taking advantage of a more lean-back viewing experience the streaming set-top box affords.
Realeyes runs two forms of measurement: “live testing” campaigns are priced per view and prompt users who have opted in to “share” how they feel (e.g., happy, sad, excited) after clicking on a video in real time. In “sample testing,” advertisers can select sample audiences to run pre-launch tests and are priced per sample. It offers emotion-based measurement APIs via key video players on YouTube, Brightcove and JW Player.
You see a Sports Illustrated, or a GQ or People Magazine. If they decided they wanted to do a service, they could really knock it out of the park" ... The platform for such a service is already available from a number of enterprise-focused vendors such as JW Player.
JW Player, the advanced media player, has raised $20M in a Series D round led by Greycroft Partners and support from e.ventures, Cue Ball and Greenspring Associates. CEO Dave Otten has raised $45.6M over 4 rounds to date.
"With millions of customers, JW Player is among the most recognized names in digital video," said Ian Sigalow, Partner and co-founder at Greycroft. "The company has consistently demonstrated an ability to stay a step ahead of the market, a difficult feat in such a rapidly-changing marketplace. We see an enormous opportunity ahead of us in both our core SaaS business as well as in future media offerings, and are very excited to deepen our partnership with the company through this investment."