JW Player, SpotX Team For One-Click Programmatic Video Header Bidding

JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views JW Player, one of the most distributed digital video players in the world, Monday announced a deal with programmatic ad platform SpotX to launch “Video Player Bidding,” a new header bidding solution for buying video ad impressions.

JW Player and SpotX ink video player bidding agreement

SpotX has announced an integration with JW Player, a partnership offers header bidding-like monetization opportunities for publishers, with Rolling Stone publisher Penske Media already testing the technology. The partnership will see the pair – JW Player is a video streaming provider and SpotX a video ad serving outfit – collaborate exclusively for 12 months, connecting both companies’ respective ecosystems.

Publishers are treating Facebook Watch like YouTube

Facebook’s Watch launched as a tightly curated approach to high quality video, but its future might be more like YouTube. Witness how publishers that aren’t being paid by Facebook make shows specifically for its Watch section can still take advantage of the Watch real estate by posting their existing shows there.

LittleThings boosted ad rates by 20 percent with video header bidding

Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief digital officer at LittleThings.

The pivot to reality for digital media

Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition fast enough.

Stop Screaming at Me: Marketers (and Publishers) Need to Keep Up With the Browsers

The two most important trends to be on top of right now are replacing all Flash advertising content with HTML5 creative and understanding how the browser companies will be curbing advertisers from screaming at prospective customers. JW Player’s Brian Rifkin and Eric Boyd share tips and best practices for online publishers to stay up-to-date and optimize their video content and ad performance.

FastCompany moves to a new CMS and tech stack including JW Player’s platform for video

Over the past year, the technology that powers Fast Company has been completely overhauled. Everything from the tech stack to the content management system, the video platform, and analytics package has changed. Fast Company's executive editor writes: "For video, we migrated off an aging platform and onto the JW Player platform. This has allowed us to optimize our video workflow and to experiment with new integrations across our sites. As a result, our video views have more than doubled since the beginning of this year, and continue to grow."