Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share of mobile video viewing occurring inside apps declined to 5 percent from 8 percent, according to a sample of 500,000 websites within JW Player’s network.
“This could be a big deal for web video. I think when people start adjusting their video players and websites there will be a significant uptick for publishers in terms of video plays,” said Jeroen Wijering, head of product at online video technology provider JW Player.
JW Player, a leader in online and mobile video, today announced that it has added key industry pioneers to its executive team to further drive innovation and growth in the company’s video technology solutions. Eric Hoffert has been named Chief Technology Officer and Executive Vice President, Product, and John Luther joins JW Player as Vice President, Devices. Both bring extensive experience working on some of the most innovative technologies in the digital video space.
For years an online strategy meeting went something like, “we really need to tap into those younger demographics online, let’s put together a YouTube channel and start marketing to them.” Later it became, “OK, we have a YouTube channel but we should do some online video advertising, on YouTube.” Now, as the online video industry matures and evolves, that’s just not enough anymore. So the question is, what will the future require for successful online video brand presence?
Expect Chromecast support to come to websites from major media companies any day now: JW Player, whose HTML5 and Flash video player is being used by more than two million sites on the web, is slated to announce Thursday that it is adding Chromecast support to its platform. Casting will initially just be available to a few big publishers as part of a limited beta test, but the company wants to eventually make the feature more widely available.
The march of content providers into the living room is getting yet another boost as JW Player, whose video solution is used by thousands of content providers, will support Chromecast. JW Player’s CEO Dave Otten and creator Jeroen Wijering told me yesterday that the beta is underway with 5 different content providers implementing JW Player with Chromecast support, which will go live over the next several weeks.
LongTail Video, maker of the open source web video player JW Player, has decided to rebrand because not a lot of people knew what their company did. But, as it turns out, tons of customers know the JW Player, which they’ve been building and distributing over the last five years or so.
LongTail Video, the leading provider of video solutions for web publishers, today announced that it will change its name and rebrand to JW Player. With this name change, the company will align itself with its flagship product, the popular JW Player, which delivers video to over two million sites ranging from Fortune 1000 companies to small businesses.
LongTail Video today announced expanded advertising support for mobile within the popular JW Player. With today’s announcement, the JW Player enables the delivery of VAST-compliant, pre-roll advertising into smartphone and tablet devices, giving publishers increased opportunities to monetize their fast-growing mobile audiences.
Continuing on my journey of exploration outside China (a brief detour), I recently met with Dave Otten, the CEO of a New York-based startup with the intriguing name of LongTail Video. We met in a trendy café on W. 18th Street in the Flatiron district of Manhattan. Over coffee, Dave described what LongTail Video does and how it has ramped up since 2007 into a profitable, 30-person shop that was recently lead financed with $5 million from Greycroft Partners.