2016 was a watershed year for video: Live streaming changed the face of broadcasting, delivering breaking news over social feeds; Apple and Google made their browsers consistent with the desktop versions allowing native app publishers to auto-start video playback inline on the page; and Flash's continued depreciation was a positive sign for most.
Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share of mobile video viewing occurring inside apps declined to 5 percent from 8 percent, according to a sample of 500,000 websites within JW Player’s network.
What can brands new to the video space take away from the interest in clips like those from Weird Al? The massive scale that the “Tacky” video accomplished shows that independent video content publishing, particularly the “viral video” phenomenon, without YouTube is possible, and enables publishers to take more ownership over their users’ experience. Using a third-party video technology like JW Player allows brands moving into the content space to create a seamless user experience that is customized and consistent with the brand, not the video technology provider (unlike the case with YouTube, where videos and user experience are branded and controlled by YouTube).
JW Player, a leader in online and mobile video, today announced that its advanced online video platform powered Weird Al Yankovic’s “Tacky” video on Nerdist. JW Player was used for the launch of the first video in the series of Weird Al Yankovic’s eight videos, with exclusive video content created by Nerdist published only at Nerdist for the video’s premiere. As a result, in its first week the “Tacky” video had far more video views on JW Player than on YouTube.
This is great news. JW Player is one of the most popular third party video player for embedded content. They have just added support for the Google Chromecast platform in the latest update.
New York-based JW Player on Tuesday said its Web video player had come to Google Chromecast, with plans to stream content on more connected devices. Never heard of the JW Player? CEO and co-founder Dave Otten says that it is possible you have already used it: “If you watch video off of YouTube, there’s a decent chance you’re watching it on a JW Player whether you knew it or not.”
In April of this year, it was announced that JW Player would soon be adding support for the Chromecast, and today the feature finally went live for everyone. For those unfamiliar, the JW Player platform powers a variety of popular websites including ESPN and millions of others. With today’s release of JW Player 6.9, it just got a whole lot easier to view web video on your TV.
Video tech provider JW Player has released the latest version of its flagship product, which now supports streaming on Google’s Chromecast device. Labeled JW Player 6.9, the company’s video player will now allow viewers to “cast” the content to a Chromecast-connected TV set, and then use their computer as a remote control. The content will also be monetizable, says JW Player, as its Chromecast offering is also fully integrated with VAST-compliant video advertising.
JW Player released JW Player 6.9 today, and the big addition this time is Google Chromecast support. Viewers can use this latest version to cast videos from mobile devices to Chromecast-connected televisions. JW Player also includes VAST video advertising support, and the ability to customize the look and feel of the branded video screen. The company describes this as a win for its millions of customers, who can now bring their content and ads to the living room TV.
You’ve probably seen the name “JW Player” around the internets, but you may not be aware it’s one of the largest providers of embedded streaming video. Yeah, it’s no YouTube, but the Flash and HTML5-based JW Player powers sites like Kickstarter, ESPN, and a few million more. It’s going to be a lot easier to watch those videos on your TV now that JW Player v6.9 has been released with the promised Chromecast integration (and some other things).
JW Player, a leader in online and mobile video, today announced that it has added key industry pioneers to its executive team to further drive innovation and growth in the company’s video technology solutions. Eric Hoffert has been named Chief Technology Officer and Executive Vice President, Product, and John Luther joins JW Player as Vice President, Devices. Both bring extensive experience working on some of the most innovative technologies in the digital video space.
For years an online strategy meeting went something like, “we really need to tap into those younger demographics online, let’s put together a YouTube channel and start marketing to them.” Later it became, “OK, we have a YouTube channel but we should do some online video advertising, on YouTube.” Now, as the online video industry matures and evolves, that’s just not enough anymore. So the question is, what will the future require for successful online video brand presence?
Expect Chromecast support to come to websites from major media companies any day now: JW Player, whose HTML5 and Flash video player is being used by more than two million sites on the web, is slated to announce Thursday that it is adding Chromecast support to its platform. Casting will initially just be available to a few big publishers as part of a limited beta test, but the company wants to eventually make the feature more widely available.
The march of content providers into the living room is getting yet another boost as JW Player, whose video solution is used by thousands of content providers, will support Chromecast. JW Player’s CEO Dave Otten and creator Jeroen Wijering told me yesterday that the beta is underway with 5 different content providers implementing JW Player with Chromecast support, which will go live over the next several weeks.