JW Player’s Chief Technology Officer, Eric Hoffert, explains why the data behind viral videos brings publishers tremendous opportunities to monetize and increase brand recognition. Eric also offers tips to choosing the right platform for publishers looking to achieve massive scale in a short amount of time.
The Website Womensforum.com is now going wide with modifications to its CMS operation, working with JWPlayer, so that it will be able to suggest content based specifically on a woman’s viewing habits gleaned from past behavior at the site’s 2,000 platform affiliate sites. It will also modify the offerings based on whether the user is on a mobile device of tablet, and will even change choices based on the time of day.
As part of a strategic move to manage costs and adapt to changes in audience behavior, Dish Network is preparing to remove a number of channels, including CNN, from its offering. JW Player’s CEO, Dave Otten, weighed in on this growing trend, “It used to be that the TV was the only place where you could watch content, but that’s changing because of technology, and changing very quickly. This will put a lot of older cable channels at risk over time.”
JW Player is named as one of the 8 interesting companies to watch as one of the great new infrastructure companies flocking to video’s modern-day Gold Rush to mine for online video riches.
We’re pleased to announce the Public Beta release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build the JW Player video and advertising features they love into native Android apps.
Video tech company JW Player has launched a new software development kit (SDK) for Android devices, allowing publishers to build the company’s video player and ad features into their native Android apps. The move is positioned by JW as a way to help publishers adapt to changing content consumption behaviors on mobile devices. For instance, Cisco predicts that by 2018, two-thirds of global mobile data traffic will be video. With the new Android SDK, publishers using JW Player tech (over 2 million websites, according to the company) will now be able to offer video streaming on their Android apps.
When Maker Studios was sold to Disney for a record $900 million (if the final payout holds), the gauntlet finally was thrown down on how much investors and media giants would be willing to spend on multichannel networks, some of the newest disruptors in the online video space. There was only one catch: MCNs are part of YouTube’s website, and not offered anywhere else. While this doesn’t necessarily limit media companies from promoting and creating popular content, some are reportedly balking at the idea of paying big dollars when YouTube gets the majority of views–and a big chunk of the advertising revenue.
YouTube is the proverbial 800-pound gorilla of the video world, but a crop of specialist video tech providers are carving out lucrative niches by giving publishers the tools they need to capture their share of the fast-growing video ad market. Just last week, venture capitalists plowed $20 million into New York-based JW Player, bringing its total backing to $25.6 million. You may not have heard of JW Player, but more than 2 million sites use its player to serve videos to roughly 900 million people every month, according to the company.
JW Player, the company behind the video player of the same name, is announcing that it has raised $20 million in Series C funding. Even if you haven’t heard of the company, you’ve probably watched videos delivered through its player, as its customers include TripAdvisor, IMDB, The Guardian, and EA, among many others. JW Player says it’s used on 2 million sites, and its videos are watched by more than 900 million people each month.
Video startup JW Player has raised a fresh $20 million round of funding to grow beyond its status as one of the most used non-YouTube video players. It’s a SaaS video platform, and it powers one of the largest open-source video players available, so the chances are pretty good that nearly everyone surfing the web has used it at least once before. The company claims that about five percent of all video streamed happens through its JW Player across 2 million sites to 900 million monthly unique viewers. JW Player is significant because it’s a solution for video publishers who find they can’t generate enough revenue through YouTube alone.
YouTube is often synonymous with video marketing. But when silly songwriter Weird Al Yankovic asked multi-platform content creator Nerdist Industries to help produce a music video for his new album release, the brand decided to go against the grain and rely on its own Web video player. Instead of promoting the video on YouTube as it had done in the past, Nerdist decided to invest in its own Web video player. So during the three to four weeks it had to make the video, the company implemented customized video technology from JW Player on its site Nerdist.com.
Ad tag waterfalling becomes much less complex in this version, and publishers gain more precise ad scheduling. The improvements are coming fast for JW Player. Last month the company released version 6.9 of its player, adding Chromecast support for the desktop. Now, it’s released version 6.10, which should be even more useful thanks to two monetization advances.