JW Player Secures $20 Million in Series C Funding

JW Player, a leading online and mobile video platform and player technology company, announced today that it has completed a $20 million Series C financing round. The financing round was led by Greycroft Growth and Greenspring Associates, and included participation from Cueball Capital and e.ventures. The company will use the investment to further accelerate its rapid global growth, expand its sales, marketing, product, and engineering initiatives, and add to its data-driven software-as-a-service platform.

JW Player Scales Weird Al Yankovic’s “Tacky” Nerdist Video to the Top of the Charts

JW Player, a leader in online and mobile video, today announced that its advanced online video platform powered Weird Al Yankovic’s “Tacky” video on Nerdist. JW Player was used for the launch of the first video in the series of Weird Al Yankovic’s eight videos, with exclusive video content created by Nerdist published only at Nerdist for the video’s premiere. As a result, in its first week the “Tacky” video had far more video views on JW Player than on YouTube.

Longtail Video Changes its name to JW Player

LongTail Video, the leading provider of video solutions for web publishers, today announced that it will change its name and rebrand to JW Player. With this name change, the company will align itself with its flagship product, the popular JW Player, which delivers video to over two million sites ranging from Fortune 1000 companies to small businesses.

JW Player Expands Advertising Support for Mobile

LongTail Video, the leading provider of affordable, self-serve video solutions for web publishers, today announced expanded advertising support for mobile within the popular JW Player. With today’s announcement, the JW Player enables the delivery of VAST-compliant, pre-roll advertising into smartphone and tablet devices, giving publishers increased opportunities to monetize their fast-growing mobile audiences.