We’ve been with JW Player for a long time and the performance has been great! It’s allowed us to focus on other things we need to focus on. We appreciate the platform and the growth and everything it’s provided.
The Challenge
KelbyOne is a membership-based online photography training company. With over 148,000 members and 875+ courses, KelbyOne makes it easy for photographers & designers to get the training they want, when they want. Operating as a family-run business for over 25 years and with a team of just 25-30 employees, KelbyOne has a reputation for professional and affordable online training courses. Their course catalog runs the gamut of photography from manual photo tips to iPhone and drone photography, covering everything from the business & financial side of running a photography business to post-processing.
With their lean organizational team and resources, KelbyOne needed a video solution that could run itself with minimal management. Digital video is integral to everything KelbyOne produces, with approximately 90% of their content produced as video-based webcasts, courses, and live streams.
KelbyOne’s biggest challenge was finding a video solution that could handle their growing library of online courses and integrate easily with their existing content management system. With an SVOD strategy for their revenue, KelbyOne also needed a complete video solution including best-in-class video playback and video streaming that supports their subscription management solution, and provides a seamless viewing experience for subscribers.