The Playback

Top headlines and news from across the digital video industry, curated each week by JW Player

1) Rise of Live Streaming: Trends & Marketing Tips (KoeppelDirect)

“The rise of live streaming has created yet another way to engage customers in a truly genuine way, which is the heart of the matter when it comes to social media marketing.”

2) Google Chrome VR: Users Can Now Browse The Entire Internet in Virtual Reality (Independent.co.uk)

“Users can give this a try today by navigating to any site in Chrome and then simply putting the ph

one into their Daydream View headset.”

3) With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display (AdExchanger)

“Rather than only negotiate on price, publishers would also do well to negotiate on standard reporting practices and IAB delivery terms and discrepancy rates, which have historically favored buyers to the tune of 10% or more.”

4) OTT TV and Film Revs Rocketing to Reach $83BN Over Next Five Years (RapidTVNews)

“A study from Digital TV Research is forecasting that online TV episode and movie revenues for the leading 138 countries will reach $83 billion in 2022, more than double the $37 billion recorded in 2016.”

5) Ad Views in Premium Video Jump 17%, FreeWheel Says (Broadcasting Cable)
“Even with the content and device landscape looking markedly different than in the recent past, premium video is well positioned to overcome industry headwinds and deliver another great season.”