The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 

  • The state of video ad fraud (Digiday)
    “Among different types of video inventory, fraudsters go after the most premium stuff. Bots drive just 4 percent of mobile web video traffic. But for over-the-top video — where CPMs are much greater than the mobile web — 20 percent of traffic is from bots, according to Pixalate.”

 

  • Pre-roll VR ads yield highest levels of brand recall (RapidTVNews)
    “A consumer study of virtual reality (VR) advertising has found that the new medium is highly memorable with 70% aided recall across all ad formats and the highest levels occurring with the pre-roll, achieving as much as 90% aided recall.”