The Playback

Top headlines and news across the digital video industry, curated each week by JW Player





  • India’s OTT revenues to reach US$2BN in 2022 (RapidTVNews) Advertising video-on-demand (AVOD) services in India could reap mobile revenues of US$350 million in 2022 in an over-the-top (OTT) video sector worth $2 billion, according to Strategy Analytics.


  • How GDPR Could Benefit Publishers: Educate With Opt-In (MediaPost) Those publishers able to lucidly explain how their collected data will be used have a chance to steal a march on their rivals. Provided these explanations are sensible and easy to understand for those outside of the industry, greater loyalty between a user and the publisher can be fostered.


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