The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

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As promised, Facebook traffic to news publishers declines again, post news-feed change (DigiDay) Chartbeat data showed Facebook traffic to publishers declined 6 percent since the beginning of January.

 

Publishers warm to Google, but still worry about getting crowded out in search results (DigiDay)  Some worry about Google’s propensity to show more and more information in its search results. Publishers are grumbling about the trend even as Google has become a growing part of publishers’ referral traffic.

 

Half of Advertisers Say Ad Spend Won't Drop Even if Fraud Issues Persist (eMarketer) Recent history has shown that despite Facebook’s numerous measurement errors and YouTube’s brand safety scandals, few brands have kept their ads off these platforms. The duopoly captured more than 60% of US digital ad spend in 2017, eMarketer estimates.

 

Can YouTube fix its comment section? (Polygon) YouTube’s comment section is one of the internet’s most infamous cesspools, much to the company’s chagrin.

 

Buoyant SVOD boosts US TV market to be worth $140BN by end of 2018 (RapidTVNews) Despite a continuously evolving and challenging landscape, the overall US video and pay-TV market is in good shape with healthy growth leading to a market worth $140 billion by the end of 2018, according to Futuresource Consulting.

 

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