The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 

  • The current state of advertising data, in 5 charts (DigiDay) How advertisers collect, store and use people’s data is being scrutinized more than ever, in large part due to the General Data Protection Regulation. Starting May 25, businesses will need explicit consumer consent to use their data. This is more of a headache for the use of third-party audience data than first-party data that comes directly from the publisher.

 

  • ‘Platform Publishing’ Delivers Growth But Risks Loom, Report Finds (The Wall Street Journal) Revenue from platforms like Facebook , Apple and YouTube increased 37%, on average, in the first half of 2017 compared to the same period a year earlier, for the companies that participated in the report in both years. The share of total revenue from platform publishing was 16% in the first half of 2017, up from 14% in 2016.

 

 

 

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