The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

Happy New Year! Now that we’ve covered our predictions for video in 2018, let’s look at some more 2018 forecasts from the media/video world in this special edition of the Playback:

 

  • Programmatic Faces a Turning Point in 2018 (Ad Exchanger) “Issues such as transparency, fraud and nascent mobile adoption will be addressed in a meaningful way. Other issues like consolidation and attribution, or lack thereof, will continue to permeate.”

 

  • What Will 2018 Bring For Online Video? (MediaPost) “One common thread: 2018 will be the year data and targeting in the OTT space will mature, coming close to rivaling the data-rich environments of desktop and mobile. As more consumers embrace streaming video in their homes, more targeted ads can and will follow.”

 

 

  • China emerges as a hotbed for artificial intelligence (Digiday)“‘We saw lots of interest in AI in China, and the sector is moving so fast in the country,’ said Nicholson, CEO of Skymind. ‘Beijing supports AI, while Baidu, Alibaba and Tencent are all getting into AI. The U.S. still has the best AI talent, but there are many good engineers and AI researchers in China as well.’”