The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 

  • Ad Tech Predictions For 2018 (IAB Tech Lab) “These technology insiders offered up expert perspectives on myriad of topics that range from transparency to blockchain, and dynamic content optimization to connected TV—providing insights that could prove helpful in navigating the ecosystem in the next 12 months.”

 

  • Mobile video ad spending almost doubles worldwide (RapidTVNews) “Research from Smaato has shown the power of video within mobile advertising, highlighting the increasing dominance of in-app advertising over mobile web in overall worldwide mobile ad spending and also delves into the explosive growth of mobile video.”

 

 

 

  • OTT video ad growth triples in one year (RapidTVNews) “SpotX’s data revealed that the portion of overall ad budgets spent with OTT inventory owners increased from 8% in October 2016 to reach more than 26% of total spend for October 2017. This equates to nearly 18X year-on-year growth in advertiser dollars spent on OTT inventory.”

 

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