Playbook: Anatomy of a Video

Attracting more viewers starts with knowing how your videos are really doing

Over the past few months, we rolled out a five-part blog series on the key metrics of how and why viewers engage. If you followed the posts, you’re awesome. If you haven’t, it’s time to undo the tragedy. Our Video Analytics playbook is a quick and easy way to catch up. Download the guide today and discover how to use data to improve your video strategy.

 

Think you know everything about embeds, plays, ad impressions, completes, and time watched? “Anatomy of a Video” gets past the surface definitions and digs deeper into how each supports the full story of audience engagement. You’ll walk away with practical tips on how to measure and use these metrics to deliver greater content, more effective ads, and an overall better user experience.

 

 

 

To read all the posts in the blog series, click here:

What Is an Embed?
What Are Ad Impressions?
What Is a Play?
What Is a Complete?
What Is Time Watched?

 

For more information about using data to enhance viewer engagement, schedule time to talk with one of our video experts.

 

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