Deconstructing 3 Myths about Licensing Syndicated Video Content

In a joint blog post with our video content syndication partner VideoElephant, we untangle common misconceptions about incorporating third-party videos into your content strategy

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Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.

Believe the Hype: Video Monetization is Real

5 Insights about video monetization from Ad Week Europe

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Digital video has become the hottest advertising format in the media world. For publishers, this rapid growth has posed a number of crucial questions: “Is video advertising scalable? Can you really stake your business on it? Is it better than display?”

JW Player May 2018 Product Release

Monthly update on the latest product improvements and offerings

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We are excited to announce that JW Player's May 2018 product releases are now generally available. These latest releases enable our customers to:

Live OTT: The Advertising Opportunity

5 Insights about monetizing OTT video from Advertising Week Europe

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Live OTT (“over-the-top”) video is pushing the boundaries of digital video, and more and more advertisers have taken notice. But to truly become a burgeoning field in the world of digital advertising, OTT monetization must find its footing among a number of issues. At Advertising Week Europe, industry experts—including JW Player’s COO Bill Day—sat down with Léon Siotis of SpotX to discuss the challenges and opportunities within OTT advertising. Here are 5 key takeaways.

The Case for Video Metadata

Understanding your video content is essential for improving content strategy, engagement, and monetization

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You did it—you’ve spent substantial time and resources to create the perfect, attention-grabbing video. Now the question is: How do you get as much mileage out of it as possible? Well, as the yogis would say, turn the gaze inward.

Decision Tree: Are You a Video-First Publisher?

Assess if your company is ready to make video your #1 source of revenue

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At JW Player, we make a big deal out of being a video-first publisher. But what does that actually mean? Which questions should your company ask on the way to owning that definition and making video your #1 source of revenue?

"Making 360 Video Easy for Publishers"​ at 7th FOKUS Media Web Symposium

Perspectives on the digital video world from JW Player’s SVP of Technology

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My interest in virtual reality started in 3rd grade, when I was obsessed with a book called Danny Dunn, Invisible Boy. It's about a kid who is given a dragonfly robot that can be controlled with a "telepresence helmet" and gloves. He uses his ability to virtually exist in other places to enforce justice, specifically exposing a Spelling Bee cheater and preventing the dragonfly from falling into the hands of people with sinister motives.