Free Webinar: The State of HTML 5 Video

On Wednesday 16 April at 2pm EST, we hosted a free webinar on the State of HTML5 Video. Jeroen Wijering was joined by Sam Dutton of Google Chrome and Mark Robertson of ReelSEO to provide insights, present demos and answer your questions on HTML5 video.

Webinar Contents

As both online video and mobile video consumption grow exponentially, HTML5 is the standard for delivering high quality, cross-platform experiences. Join JW Player, Google and ReelSEO in this webinar to learn what is possible with HTML5 today, and what will become available in the near future! Topics include:

Chromecast & the Future Of Web TV

In this post, we’ll discuss the state of Web TV today and some thoughts on how & why Google’s Chromecast will boost its adoption. Named Gadget of the Year by Time Magazine, this cool little dongle plays internet video on your TV for just $35. Moreover though, it provides a fresh approach to Web TV interaction that, in the words of Netflix’s Todd Yellin, “Could take second-screen TV mainstream“.

Landscape

Many devices today can be hooked up to both your big screen and the internet. They roughly break-down into 3 categories:

VAST 3 and VMAP 1 - Supporting New Standards in Video Ads

JW Player Ads Edition now supports the IAB's VAST 3.0 and Video Multiple Ad Playlist 1.0 (VMAP 1.0) video ads standards. Each of these new specifications bring an array of new features and functionality that was not present in VAST 2.0. The updates aim to enhance the video advertising ecosystem by providing additional monetization mechanisms for publishers and better error reporting for ad networks. JW Player supports these standards as of our 6.8 release.

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VAST 3.0 Ad Pods

Implementing FCC Closed Captioning Requirements

As of January 1, 2014 the FCC requires programs on live US television to include closed captioning when they are re-shown on the Internet. Additional requirements include a set of enhancements to make captions more accessible to a variety of needs. The FCC has adopted these requirements based off of provisions in the Twenty-First Century Communications and Video Accessibility Act of 2010 (CVAA). This Act is a giant step forward in updating laws passed during the 80’s and 90’s to fit with modern technologies.

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2013: Year End Review

With 2014 in full swing, I thought it would be a good time to reflect on the last twelve months for JW Player and look forward to what we believe will be an exciting year.

For JW Player, 2013 was a transformative year. Adoption of our products continued to grow at a break-neck pace. To help give you a sense, from November to December, the number of impressions that passed through a JW Player increased by 1 billion streams, while the number of unique viewers watching video on our products increased by 60 million people. That's just our month-over-month growth. In total, nearly 8 billion streams and 700 million unique viewers watched video on our products in December alone! Not a day goes by where we are not amazed by our scale. When we started this company, we could not have imagined seeing that type of growth and are excited at what 2014 has in store.

In 2013, we also decided to re-brand the company from LongTail Video to JW Player. While making such a change was a massive undertaking, aligning our company brand with the product we were known best for - the JW Player - was a no-brainer. If you like, you can read about our rationale for the change here. Needless to say, we are very pleased with results thus far and believe there is a ton of potential to build upon in 2014.

JW Player Pro Skins Redesigned

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Today, we are proud to announce the freshly redesigned JW Player Pro Skins.

JW Player has always offered customers the ability to create unique player skins, while also including more packaged skins than any other video player. These skins are used by many websites as an out-of-the-box solution for customers looking to showcase video. In the past, packaged skins were only offered as a Premium feature, but as of earlier this year, were made available to JW Pro customers.

Analyze this! - How to use JW Player’s API with Google Analytics

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In this age of information, analytics are king. Content providers like to know how their products are being used and when people are using specific features. It comes as no surprise that many providers want to know how their videos are being watched so they can improve the viewing experience. Surely, knowing your audience and their viewing habits are a sure fire way to keep everybody happy.

Enter: Google Analytics