Amazon CloudFront Brings Streaming to the Masses

When Amazon introduced RTMP streaming for CloudFront, it was big news for the Flash platform in general, and here at LongTail it has been no exception. Overnight, RTMP became a hot topic on our forums, where before we had only heard from veterans in the Flash video space. It's not hard to understand why, since RTMP has been expensive and difficult to configure for most folks. In addition to RTMP streaming in general, we're fielding a lot of questions on CloudFront's support of RTMP. What does it support? How do I set it up? Is it right for my site? This post will attempt to answer these questions, as well as provide some background on video streaming on the Flash platform.

An Overview of Audio and Video Transcoding

This post will try to peel away some of the layers of confusion surrounding media conversion by describing how media are stored, why you might want to convert from one format to another, and tools you can use to do it.

JW Player 5.2 Introduces New Skinning Features

We're pleased to announce the release of the JW Player for Flash Version 5.2.  One of the JW Player's strongest features is its flexible skinning model.  Our focus for JW5.2 has been on improving on its XML/PNG skinning abilities.

We've also fixed over 30 discrete bugs, and added a number of performance and feature enhancements.

Promoting Your Products with Video

Many of our customers use video as a means of showcasing their products.  Whether a website’s purpose is to sell t-shirts or network routers, video creates an interactive and engaging experience for users to learn about the benefits of the product.   Combine video with the reach of the world wide web, and you have an effective viral marketing campaign.  But beyond describing the virtues of what you’re selling, you’ll actually want to sell it.

Introducing the JW Player for HTML5

Today, we're pleased to announce the beta release of the JW Player for HTML5. The JW Player for HTML5 leverages new technology within modern web browsers to playback video without the need for plugins or addons. This has the potential to improve both user experience and performance, especially as browsers begin to take advantage of the hardware-based video decoding available on most devices.

That having been said, no browser on the market today has the extensive playback capability of the JW Player for Flash. For that reason, we've built in a seamless fallback for those viewers who can't take advantage of these improvements.

HTML5 Video: Not Quite There Yet

Online video is an exciting field to work in.  As creator of the JW Player, I'm privileged to be at the forefront of the industry.  Every week, our team receives thousands of emails from web developers regarding various bug reports, product feature requests and general thoughts about the online video space. In these emails, we've seen a growing interest in HTML5, since its video implementation allows web developers to independently control video content.

So Have You Heard About Bits on the Run?

Bits on the Run is the newest addition to our family of products; an easy to use and affordable online video platform for streaming, hosting, and transcoding. The cool thing about Bits on the Run is that you can actually access all functionalities through our API, allowing you to build video transcoding, management and streaming capabilities in your own site or CMS.  

Already serving thousands of customers, Bits on the Run is fully compatible with the JW Player and provides Web Publishers with affordable and flexible video publishing tools. Some of the most exciting features (in our opinion) are: