Introducing The State of HTML5 Video Report

Today we announced the public launch of our latest resource, The State of HTML5 Video Report. For two years our JW Player team has researched and monitored the evolution of HTML5 video capabilities so that we could effectively support it. Beyond our own products, we believe that the community at large will benefit from this work. We are extremely pleased to share our detailed research with the community.

2011: Year in Review

With 2011 behind us and beginning of 2012 well on its way, I thought that it would be a good time to share some of our progress over the past twelve months.

In short, 2011 was an amazing year for LongTail Video. We experienced incredible customer growth across all of our products (more on that below) and successfully released a number of fantastic new products and features. Here are a few of the highlights:

HD Video Everywhere!

These days, HD quality video is no longer an option - it is essentially a requirement. On the other hand, there are still quite a few viewers out there that are unable to play high quality video, due to connection or device constraints. A simple way to fix this is by offering an HD toggle in your player. Viewers that want the full experience select the high quality option, while viewers that don't have the capabilities (or interest) select the low quality option.

Optimize Your Video for Mobile Playback

With the Android and iOS platforms growing like weeds, online publishers are scrambling to mobilize their video players and profit from these additional viewers. Since Appleā€™s iOS doesn't run Flash, most of these publishers turn to the HTML5 <video> tag for delivering their clips to mobile devices.

While this is a critical first step (better to have your videos play than not), it is also just the start. The mobile user experience (UX) model is vastly different from that of the desktop computer, which means additional work is needed in areas such as interface, streaming and advertising. These UX differences have several implications for video players.

Touch Versus Mouse

Introducing: Bits on the Run Free

We're excited today to announce the introduction of Bits on the Run Free, a new type of Bits on the Run account which provides a zero cost way for publishers to get started with video. Instead of our previous 30-day Trial Membership, customers can now sign up for Bits on the Run and keep a Free Account... forever.

Bits on the Run Free

Our new Bits on the Run Free Account is recommended for bloggers, individuals and sites just getting started with video. Bits on the Run Free allows users to store and stream their videos at no cost, with full access to the Bits on the Run dashboard - including its player customization options, transcoding system, JW Player plugin support, API and rich video analytics.

Our Tips for Shooting Web Friendly Video that Compresses Well

When it comes to bringing an attractive video experience to your website, the real star is of course the video itself. If your videos look attractive, viewers will be more engaged, and less likely to navigate away. Not only do quality videos look better, they will also compress better, which helps with two important factors - you save on video delivery costs, and smaller files mean your viewers need less bandwidth to watch the videos smoothly.

Here are a few tricks for making your videos look and sound as good as possible. Web friendly video should be easy to compress, and continue to look good even after it has been encoded to a low bitrate.

JW Player 5.7: All about HTML5 Playlists

This release of the JW Player 5.7 focuses heavily on lifting HTML5 support closer to parity with Flash. The most glaring gap had been the lack of support for XML playlists and for a visual playlist UI component. We're happy to announce that those features are now available. Read more to find out what's new.