Vote Today! Streaming Media Readers’ Choice Awards

We're thrilled to be nominated for the 2017 Streaming Media U.S. Readers' Choice Awards! This annual awards program honors digital video’s best products and services, as selected by YOU the folks who know them best. We need your help getting votes before Monday, September 25! Vote now to be eligible to win a Kodak PIXPRO ORBIT360 4K VR Camera Satellite Pack, valued at $549. To be properly counted, your vote must be confirmed before Monday, September 25.  

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Introducing ‘Promote’ — A Great Tool for Branded Content

Publishers often tell us that they want to balance the benefits of automatic curation using JW Recommendations with the option to retain editorial control. One common use case is for branded or partner content that may require a specific level of exposure. JW Platform’s tag-based business rules already provide some measure of control around the portion of the video library that recommended videos are drawn from, but sometimes more control is needed. Now we’re introducing ‘Promote,’ a new feature of JW Recommendations that lets you easily choose specific videos or playlists to place in the first or second position of a Recommended playlist, ahead of any videos chosen by our powerful algorithms. Branded content, promotional videos, or key programming has guaranteed placement in prime impression slots even when it might not be recommended to viewers.

JW Player 8: Let’s Talk About Customization

Here at JW Player, we often get feedback that publishers love how flexible and easy it is to customize the player to fit their branding needs. The upcoming release of JW Player 8 expands on this classic JW hallmark by overhauling the entire customization process to provide publishers with more options and increased efficiency. Part two of this three-part blog series will highlight JW8’s improvements on CUSTOMIZATION.

Showcasing the redesigned JW8 skin

JW Player 8: Let’s Talk About Speed

We’re proud to introduce JW Player 8 — our fastest, most flexible, and advanced player yet. This release is the culmination of what we’ve learned about publisher needs and optimal viewing behavior since our last major iteration of JW Player nearly two years ago. The improvements we’ve made center around three themes:
  • Player speed
  • User interface customization
  • Industry-leading support
Leading up to the launch of JW Player 8 this fall, we will highlight each theme in detail in a three-post blog series. Today’s post will focus on how our advancements in speed will improve the viewing experience and increase engagement for your audiences.

Introducing JW Player’s New Analytics Overview!

We recently overhauled our Analytics Overview page with a modern design refresh and leveraging our brand new Reporting API. At JW Player we serve a variety of users, from content editors and developers to ad operations managers. We set out to build a clean and intuitive interface that provides at-a-glance value to everybody--even those who don’t normally geek out over data!  

Extend Your Insight With JW Player’s New Analytics Endpoint

  JW Player has recently released a brand new Analytics endpoint which allows users to access their Video and Advertising data programmatically! JW Player users are now able to pull JW Player data into their own application, data warehouse, or analytics tools like Looker, Domo, or Tableau.  JW data can be plugged into these tools without users having to implement their own frontend tracking & data processing engine. This is extremely useful for users that are managing multiple analytics platforms in addition to JW Player Analytics, but do not have time to visit each dashboard to pull reports and track individual metrics separately.

JW LIVE AVAILABLE TO ALL ENTERPRISE PLATFORM CUSTOMERS AT NO EXTRA CHARGE

JW Live makes it easy to live stream. Now it’s even easier than before because JW Live is currently available to all Enterprise customers at no additional charge. We have simplified the pricing enabling publishers to experiment with live-streaming without headaches of complex, multi-tiered billing. You only pay for the bytes you stream and you’re billed at the same VOD rate.  We believe that removing the cost of JW Live is the right move for our customers and is in line with JW Player’s friendly approach towards helping customers with their video needs; simple to understand and easy to use. Going live is much more accessible!

Why Click-to-Play Video is a Digital Publisher’s Best Friend

Change is afoot in the world of video advertising. In the months to come, both Google Chrome and Apple's Safari browsers are expected to release updates that approach video very differently than ever before. Rather than autoplaying, videos featuring audio that is not muted will require users to click to play, putting the control squarely in consumers' hands. This development stands to have a huge impact on the browsing experience. According to JW Player data recently cited in Business Insider, based on 400 million daily plays on our network-independent video platform, 65% of video plays in Chrome and 53% of plays in Safari are currently autostart, with half of those being sound-on. The numbers are similar for video ads: 61% of video ads in Chrome and 66% of those in Safari currently play without user initiation.

5 Ways to Get Your Video Tech Ready for Q4

In the northern hemisphere we’re sweating through summer, but Q4 is on the horizon, and your video technology should be optimized and ready to perform. After all, Q4 brings the highest demand for video ad inventory as marketers push their holiday season messages.   This raises a simple but essential question: Is your business prepared? To help, we've compiled five key questions to consider to help you make sure that your video platform is ready for Q4.