An Encouraging Development in the HEVC Patent Mess

Perspectives on the digital video world from JW Player’s SVP of Technology

Earlier this month, HEVC Advance announced changes to their royalty fees for commercial use of the HEVC video compression standard. In short, these changes will make it essentially free to distribute video content on the Internet using the HEVC codec. Previously the content royalty rate was a complex matrix of rates by content type (subscription, title-by-title, etc), but it boiled down to potentially millions of dollars per year.

Infographic: The State of JW Player

A visual story about JW Player's milestone year in video

Earlier this year, we shared data and facts about JW Player's performance in 2017 in this blog post. We've now put together an infographic to visualize that story—including updated player and mobile stats, new client cases, and a bonus section about our company growth. Whether you're meeting us for the first time, a long-time customer, or anyone in between, come on in and get to know JW Player better!

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player    

“Where’s the ROI?”

Walking your C-Suite boss through video advertising’s biggest misconception

If you’re in charge of a publisher’s video content program, few events can cause more anxiety than a meeting with the C-Suite when you’re first getting your initiative off the ground.

You’ve assembled a great team, produced dozens of quality videos, and worked late into the night on your carefully crafted distribution strategy. The only problem? Your new video program hasn’t quite delivered the ROI your company was expecting yet. And now it’s up to you to explain why your company should continue devoting resources to it.

JW Recommendations: Anticipating Your Audience’s Content and Viewing Needs

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new landscape. JW Recommendations is an automated solution that surfaces contextually relevant content from a publisher’s library to its audiences, at scale. Recommendations curates content in real-time and presents stunning experiences that entice viewers to watch more all while providing publishers with complete control. In a two-part blog series, we will cover all the important information about today’s release of the latest JW Recommendations. This updated tool gives publishers what they need to anticipate and deliver the experiences that their viewers desire—deepening audience engagement.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player      

What Is Time Watched?

Part 5 of 5 from JW Player’s “Anatomy of a Video Series”

In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched” metric provides an added layer of nuance by identifying exact points of viewer drop-off and where you can improve your video strategy.

Jeroen Wijering to Speak at VidCon Europe

Join JW Player's Chief Innovation Officer as he shares tips for building an owned and operated video site

If you're a publisher wondering how to deal with Facebook's algorithm change, we hear you. Attracting viewers can be a greater challenge now that (organic) referral traffic from Facebook is no longer a viable option.

As we’ve shared, the true way of surviving the storm is creating engaging video content on your owned and operated (O&O) site. This is, to say the least, easier said than done. What’s the best way to go about it? What are key elements of a successful O&O? These are some of the questions our cofounder and Chief Innovation Officer Jeroen Wijering will explore at VidCon Europe in Zurich, Switzerland on April 22.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player      

What Is a Complete?

Part 4 of 5 from our “Anatomy of a Video Series”

In our series of video fundamentals, we've explored embeds, ad impressions, and plays.  We're now at the end of the video life cycle: the complete. If your viewers have watched to this point, congrats! You’ve not only kept their attention, you’ve also unlocked a key component of the all-important Content Score.