Earlier this month, HEVC Advance announced changes to their royalty fees for commercial use of the HEVC video compression standard. In short, these changes will make it essentially free to distribute video content on the Internet using the HEVC codec. Previously the content royalty rate was a complex matrix of rates by content type (subscription, title-by-title, etc), but it boiled down to potentially millions of dollars per year.
Earlier this year, we shared data and facts about JW Player's performance in 2017 in this blog post. We've now put together an infographic to visualize that story—including updated player and mobile stats, new client cases, and a bonus section about our company growth. Whether you're meeting us for the first time, a long-time customer, or anyone in between, come on in and get to know JW Player better!
- Mark Zuckerberg apologizes for Facebook’s data privacy scandal in full-page newspaper ads (The Verge) Notably, Zuckerberg’s initial Facebook post addressing the situation last Wednesday did not say he or the company was sorry. Not until his televised broadcast interview with CNN did Zuckerberg verbalize an apology, and only after days of deafening silence from Facebook’s top leadership on the subject since the Cambridge Analytica revelations came to light a little over one week ago.
- Google Wants Publishers to Get Users’ Consent on Its Behalf to Comply With EU Privacy Law (The Wall Street Journal) Google will ask web publishers to obtain consent on its behalf to gather personal information on European users and target ads at them using Google’s systems.
If you’re in charge of a publisher’s video content program, few events can cause more anxiety than a meeting with the C-Suite when you’re first getting your initiative off the ground.
You’ve assembled a great team, produced dozens of quality videos, and worked late into the night on your carefully crafted distribution strategy. The only problem? Your new video program hasn’t quite delivered the ROI your company was expecting yet. And now it’s up to you to explain why your company should continue devoting resources to it.
- Jeroen Wijering builds a global empire with his videoplayers (De Ondernemer) One in six people in the world uses the video player from Jeroen Wijering (37) from Losser. His company, JW Player, already had offices in Eindhoven, London and New York. It now adds a fourth: in Sydney.
- Why media companies are shifting their attention from Facebook to YouTube (DigiDay) While Facebook Watch hasn’t taken off as a revenue source for publishers and the social network has deprioritized publisher content, YouTube offers something of a safe harbor for publishers that want to get into the video business.
In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched” metric provides an added layer of nuance by identifying exact points of viewer drop-off and where you can improve your video strategy.
If you're a publisher wondering how to deal with Facebook's algorithm change, we hear you. Attracting viewers can be a greater challenge now that (organic) referral traffic from Facebook is no longer a viable option.
As we’ve shared, the true way of surviving the storm is creating engaging video content on your owned and operated (O&O) site. This is, to say the least, easier said than done. What’s the best way to go about it? What are key elements of a successful O&O? These are some of the questions our cofounder and Chief Innovation Officer Jeroen Wijering will explore at VidCon Europe in Zurich, Switzerland on April 22.
- Collateral damage from Facebook’s news-feed changes begins to pile up (DigiDay) Facebook’s news-feed changes have already killed LittleThings and Cox Media-owned publisher Rare and are threatening other viral ones. But their knock-on effects are expected to reverberate past the publishers themselves to the companies that supported and enabled Facebook strategies that are ending.
- Publishers Could Get A New Weapon Against Facebook and Google (Wired) Representative David Cicilline (D-Rhode Island) plans to introduce a bill that would exempt publishers from antitrust enforcement so they can negotiate collectively over terms for distributing their content.
In our series of video fundamentals, we've explored embeds, ad impressions, and plays. We're now at the end of the video life cycle: the complete. If your viewers have watched to this point, congrats! You’ve not only kept their attention, you’ve also unlocked a key component of the all-important Content Score.