5 Tips to Maximize Video CPMs by Focusing on User Experience – Part 1

When it comes to web publishing, user experience (UX) is everything; no matter the nature of your site, a positive experience can have a direct impact on your business. With online video expected to represent 82 percent of consumer Internet traffic by the year 2021, the opportunity to prioritize monetization and boost video CPMs is greater than ever before. A focus on user experience design offers other benefits to media companies as well, including its favorable effect on search rankings. Let's take a look at five ways to optimize your site's UX for both the benefit of your company and advertisers.

Farewell to the cloud-hosted JW Player 6 and say hello to JW Platform Delivery API V2!

Better Delivery through API Science

Building great toolsets to deliver videos seamlessly and at scale is one of the core missions of JW Player. We are excited to announce that customers on JW Platform can now use our new V2 Delivery API endpoints. The V2 endpoints are up to 10x faster, support pagination & poster width selection, and provide easy solutions for building JW Recommendations into any application or publishing workflow. Our V2 endpoints are built on a new technology platform that allows us to quickly roll out new features and support even more customers at high availability. Developers will love our Interactive Delivery API Reference which makes it easy to try out all the new features of /v2/media & /v2/playlists.  

How to Livestream on Facebook, Twitter, and YouTube at The Same Time

  Livestreaming continues to gain traction as Facebook, Twitch, and YouTube ramp up their real-time video capabilities. While publishers have had success on each of these platforms, they've limited their reach by only broadcasting on one channel at a time. As a result, they have yet to harness the full potential of livestreaming. Live video helps brands forge genuine, unfiltered, and real-time connections with consumers. As eMarketer found, 80 percent of retail executives say livestreaming helps them create more authentic interactions with their audience, and 60 percent say it helps bring a human element to digital marketing. Facebook also found that live videos are watched three times longer than regular videos on the social network—further proving the effectiveness of the format. That's why JW Player launched JW Live, which allows publishers to simulcast live video across a full range of social sites, company websites, and mobile devices. Businesses can use one simple dashboard to distribute, manage, and monetize content on several channels, leveraging the power of several audience touchpoints at once. But then a new question arises: How can you engage each of these unique audiences through one live video, ensuring that you take full advantage of this opportunity? Here are four helpful tips for livestreaming across platforms at the same time.

JW Insights Conference 2017 | Register Today!

 

We are one week out from JW Insights, which kicks off at noon next Thursday, May 18 in midtown NYC. This is our 4th annual conference about online video tech and business trends.

Our program is packed with a great lineup of panelists and speakers from…

Redefining “Batch” in our Analytics Pipeline

  Much like the legendary Gordian Knot, sometimes when a problem becomes too thorny to solve, you just need to approach it from a different perspective. Especially in the fast-paced world of data, it’s tempting to devise complex systems when a simple one works just as well. A few months ago, the analytics team at JW Player started working on breaking apart the usage computation from our larger daily pipeline. This usage data needed to be more timely to help our customers avoid overage charges or unexpected loss of service. We called this new pipeline Usage-Mini because it would run more frequently on smaller batches of data as they arrive. As part of splitting apart the usage aggregation, we redesigned the pipeline, making one key decision that has led to huge improvements in performance, monitoring, and stability. This change was to reformulate our definition of batch from fixed time to fixed size. What’s the big deal about that? Keep reading to understand the impact of this simple choice.

The Future of Live and Video Everywhere

2016 was a bellwether year for livestreaming, with everything from social networks like Facebook, corporate sites, and the mobile web all offering outlets for real-time video. However, according to analysts, this trend is just starting to gain momentum. 2017 is shaping up to be the year of “live everywhere”, with platforms like JW Live allowing publishers to harness this ubiquity for fresh promotional and revenue opportunities.

From Consumers to Business

To understand the future, it pays to look at the past. In 2007, Justin.tv and USTREAM popularized livestreaming platforms, dedicating entire networks for anyone to broadcast their life in real-time. Similarly, YouTube launched a live video service in 2011. But as mobile devices have gotten smarter and broadband networks have improved, Facebook and a raft of others have followed suit in the last few quarters, resulting in a fragmented set of livestream creation options, especially for consumers. At the same time, major media players, including sports leagues and awards shows, have offered live streams to deepen user engagement. The result of all of this? In 2016, end users began creating video and also watching it in unprecedented numbers.

What to Do Once Your Video Starts Trending

Internet trends arrive fast and disappear even faster. So when your video starts to gain traction, you want to be ready to engage your new viewers and build on momentum. There are applications that allow publishers to see the moment their videos gain traction—like JW Player's Right Now analytics tool—but the question remains: What do you once a video starts to go viral? Sit back and clink glasses? Of course not. In order to keep the trend going and expand your viewership, you'll need to get to work quickly. Otherwise, you might miss a timely opportunity and lose your audience to the next big thing. Here are four actionable steps to take once your video starts trending.