Case Study: Driving Business Growth for Penske Media

JW Player worked with Penske Media to improve viewer engagement and monetization.

null

Penske has built a media empire by bringing together some of the top names in entertainment, music, and fashion. With brands such as Variety, Rolling Stone, and WWD, you most likely have recently turned to a Penkse publication for the inside scoop on your favorite band or designer.

Playbook: Become a Video-First Publisher

Our comprehensive guide to making video your #1 source of revenue

null

It's a good time to be in video. But it's not exactly easy getting into video. Some think it's as simple as putting content online and watching the views (and revenue) roll in. But nothing could be further from the truth.

Configuring Your Player for Cross-Device Success

Want to adapt your videos for multiple screens? Check out these 3 tips from JW Support

null

As a JW Player Support Engineer, one of the questions I am asked most is, “How do I best set up one player to deliver my video/ads/live stream across our desktop and mobile sites?” Well, a seamless viewing experience across the most-widely used browsers and devices is exactly what the player was born to provide. No one wants to worry about how their player will affect page layout on, say, the smaller screen of Safari on iOS, or wonder whether their ad will play on Chrome for Android. To this end, here are three considerations to keep in mind when configuring your player.

The Video Advertising Brilliance of Roaring Earth

How the nature website scaled its business with 6-second mobile preroll ads and A/B testing

null

Tigers attacking bears. Alligators fighting pythons. Lions tackling hyenas. Such is the addictive drama that unfolds every day on the nature video website Roaring Earth. The niche publisher has mushroomed into a profitable online destination 30 million views strong. At JW Insights 2018, CEO Jan Renner shared how a viewer-centric monetization strategy helped Roaring Earth scale its business.

Web Video Needs a Real-time Broadcast Solution

Perspectives on the digital video world from JW Player’s SVP of Technology

null

First, let's clarify the difference between live and real-time video delivery.

Live video is streamed to viewers as an event happens, as opposed to on-demand video, which is prerecorded and streamed to viewers whenever they choose.

HLS and DASH, the two leading streaming protocols in use on the web, can operate in a "live" mode, but they are not real-time protocols. Both require a certain amount of video data to be buffered in the player to guard against network rebuffering and other playback glitches. These buffers create latency. In the case of Apple's HLS, their own guidelines mandate at least three segments of six seconds each, effectively putting each viewer about 20 seconds behind "real" time.

Data in the Driver’s Seat

3 things video publishers can learn from Group Nine Media at JW Insights

null

Home to content brands like Thrillist and NowThis, Group Nine Media has established itself as one of the world’s most successful video publishers. Each month, the digital media holding company receives about five billion views across its portfolio of premium brands, which also includes The Dodo and Seeker.

Building Loyal Audiences in the Attention Economy

JW Insights experts share tips about sustaining engagement when attention spans are shorter than this sent…

null

Remember that study about humans having a shorter attention span than a goldfish? It’s now more urban legend than science, but for publishers looking to build loyal audiences in the attention economy, it isn’t entirely a myth. Keeping eyeballs on videos and ensuring return visits are no easy tasks under the deluge of digital distractions that compete for viewer attention every day. If you’re looking to combat “Goldfish Syndrome,” take a look at these tips from JW Insights experts.

Case Study: Streaming the 2018 Winter Olympics

JW Player delivered a flawless video experience of the Games for millions across Europe

null

“Rode” the halfpipe with the world’s best snowboarders this past winter? Watched those crisp replays of the triple axel? The 2018 Winter Olympics were nothing short of spectacular, and for those of you in Europe, these striking visual experiences were brought to you online by JW Player. We streamed the Games live in PyeongChang as the official video tech partner of Eurosport, the home of European coverage of the Olympics. Check out our case study below.

Playbook: The Modern Publisher’s Guide to Video Advertising

Tips, insights, and best practices for better digital video monetization

null

Whether you’re a novice or a veteran of video advertising, the fact is: It’s complicated out there. The ad ecosystem is a complex jungle, and video is an entirely different beast than the typical digital display ad. That’s why we created The Modern Publisher’s Guide to Video Advertising—your essential resource for navigating the landscape, maximizing ad revenue, and scaling your video business.