Introducing OTT Apps from JW Player
We’re bringing the show to connected TVs around the world at NAB Show - April 6th to 11th.
With the rise of smartphones and the development of cord-cutting from millennials to baby boomers, video viewing habits have changed dramatically over the last decade. This trend has provided media brands with more opportunities than ever to reach their audiences.
But, with this opportunity comes unprecedented fragmentation and complexity. Consumer attention, already a scarce resource, has dwindled, with the average viewer switching screens over 20 times an hour, giving each an average of just 8 seconds of attention.
And as viewers have continuously flocked to new screens, digital video advertising and subscription revenue have followed. In the U.S. alone, OTT-generated advertising and subscription revenues surpassed $10B in 2018, and are forecasted to increase to $20B by 2020. Leading media brands need to develop their cross-screen strategies to stay relevant to their audiences and realize these new revenue opportunities.
That’s why we’re thrilled to announce OTT Apps from JW Player. This new product helps media brands solve these challenges, accelerating time to market with video content across more screens than ever.
OTT Apps is the cost-effective solution that allows video brands looking to launch new apps within weeks --not months. With seamless workflow integration and with cross-platform reporting across the web, native mobile and connected TV, OTT Apps is another way that JW Player gives digital brands control over their viewing experience, audience engagement and revenue generation.
Key features of OTT Apps include the following:
- Development of apps for Roku, FireTV, AppleTV (tvOS), iOS, and Android within 15 days*
- Choice of design frameworks optimized for viewer engagement by content type
- Integrated playlist, advertising, and caption management across web, mobile & Connected TV platforms
- Cross-platform analytics through the JW Platform and reporting API
JW Player will demo OTT Apps at this year’s NAB Show in Las Vegas, NV. The company will be located in the South Hall Upper Level 10121 (SU10121) of the Las Vegas Convention Center from April 6th to 11th.
Click here to schedule a meeting with a JW Player video expert.