Digital video usage has been on the rise for years in India, but 2020 offered new opportunities and challenges for video content creators, especially educators. With the pandemic affecting nearly every aspect of everyday life around the world, online learning and digital technology needed to quickly adapt. And while it might have been an initial challenge for online educators and skills-based courses to go fully digital at first, the benefits and advantages became quickly apparent.
Digital learning can encompass all manners of online learning—whether it’s a food/cooking class, educational tutoring, learning a skill like photography, or even virtual classrooms with students and teachers. Online learning in India has been on the rise since streaming services expanded accessibility across the country.
As one of the leading tools for online learning in India, JW Player provides the necessary technology for both new and experienced educators to succeed with digital video. Below are five things to know about the online learning industry in India.
5 Things To Know About Online Learning in India
1. 43% of all online video in India is learning or education-based
According to a 2020 survey done by Google, over 43% of all online video usage in India is learning or education-based. Even if entertainment makes up the largest content segment, there is an increased need for diverse content topics. India’s online education market is rapidly growing.
The education market in India is expected to grow by USD 14.33 billion during 2020-2024 alone (as reported by AP News). With education already making up a large portion of online content at 43%, educational video content is poised to become the top subject matter in coming years.
2. Online learning in India is more than just test prep
Partly due to the effects of the pandemic, online video has grown rapidly and expanded beyond traditional educational topics. Classplus, one of India’s largest ed-tech startups may have started out with a primary focus on online learning for prep exams.
With 5X growth in customers during 2020, the Classplus platform is looking to expand in new content focus areas such as skill-based learning like cooking, music, and coaching. The platform enables teachers & educators to build their own digital brands with a focus on teaching—no matter the topic.
3. Online video continues to grow with more accessibility & availability
As streaming services have gained traction in India, the online video industry has grown rapidly. With the availability of affordable smartphones, cheap mobile data, and the expansion of 5G in 2021, online video usage is only expected to increase more.
Video continues to be among the most consumed content in India, and the ease with which Indians can access it (no matter where they live) only makes it more prevalent, even for live streaming. The overwhelmingly young population of India (including a strong millennial workforce) has helped to increase the adoption rate for new technologies like streaming and online video players. It’s not just the education industry that’s rapidly expanding in India, it’s the general trend of online video.
4. The ability to offer a smooth user experience at scale is essential
Because of the rapid increase in digital video usage for online learning, Indian ed tech startups are looking for scalable solutions to provide digital video. Subscription video-on-demand (SVOD) producers have found that as the adoption of online learning and streaming services expands in India, it’s important to make their services fully accessible across the country.
Rural millennials in India are a large consumer segment estimated to make up 30% of the rural population according to LiveMint.com. With 1 in 3 Indians watching online video, making local regional content and offering reliable service across the country, ed tech companies are prioritizing technology that makes it easy to stream. Google reports that 37% of online video viewers in India come from rural areas.
5. Live streaming offers the opportunity for more personalization
Like online video usage across industries, live streaming makes it easier for content providers to provide opportunities for engagement and personalization. India’s first online learning platform for school students, Meritnation, is also among the newest to offer live classes. The Meritnation Live Class platform delivers personalized & engaging content to nurture students' learning curve.
One of the many benefits for online educators is the opportunity to make educational content more mobile, flexible, and accessible. With live classes, content providers can offer more engaging and meaningful connections with their students, making it easier to learn challenging subjects. Digital learning platforms through streaming make it easy for educators to analyze their performance in real-time and customize learning paths based on live feedback.
Learn more about the growth of online learning in India
Interested in learning more about how online educators in India are using digital video? Watch a virtual panel hosted by JW Player, Classplus, and Meritnation from April 2021. The video-on-demand panel features insights into how and why this segment is growing, the challenges and opportunities of digital video, how to grow subscribers, and why engagement is essential to every company’s success.