After Year of Explosive Video Growth, AccuWeather Partners with JW Player to Expand Further
Companies team up as AccuWeather seeks to build on recent record of 300% growth in video views across all devices.
AccuWeather, the world's largest and fastest-growing weather media company as well as the leader in weather-related data, business and analytics, and JW Player, a leading independent video platform, today announced that it has integrated the leading video player technology, JW Player, to support and accelerate its ongoing expansion in video delivery.
The partnership comes after a year of tremendous growth in video for AccuWeather, during which the company received more than 650 million video views across platforms—a 300% increase from the previous 12 months.
“Video is at the heart of our content offering because it’s an immediate and engaging way to communicate local, personalized and timely weather information to our global audience,” said Kurt Fulepp, Global Chief Product Officer at AccuWeather. “After this year’s exponential growth, we needed a partner who understood our scale and could help us innovate even further. We selected JW Player based on their superior player performance, proven track record of working with renowned global publishers, and our shared dedication to delivering high quality video to users worldwide.”
AccuWeather has already integrated JW Player across its web and mobile products, including its award-winning apps for iOS and Android devices. As the partnership continues, JW Player’s capabilities will create opportunities for AccuWeather to launch new video content options that include enhanced OTT experiences, 360 degree and VR capabilities, and new in-market and in-language offerings. The partnership also creates new benefits and opportunities for AccuWeather’s advertising partners to take advantage of the company’s continued growth as a video content destination.
“Companies like AccuWeather who understand the power of controlling and investing in their own video distribution and monetization will continue to see growth both in viewers and revenue,” said Stephan Rioux, Global Chief Revenue Officer of JW Player. “We’re thrilled to partner with AccuWeather to help them meet their audience and sales goals for years to come.”
AccuWeather will also use JW Player’s recommendation engine to help visitors discover the most relevant content in the company’s vast video library. The recommendation engine creates personalized suggestions for each viewer. The engine uses real-time viewer and search activity to identify and recommend trending videos and those with similar or relevant content.
With this partnership, AccuWeather joins a host of world-class media companies and brands who turn to JW Player to power their video strategy including Business Insider, Peloton, Univision, and VICE.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through radio, television, newspapers, smart phones, tablets, connected TVs, the AccuWeather Network and AccuWeather.com. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather's many innovative and award-winning features available free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy™. Furthermore, AccuWeather serves more than half of the Fortune 500 companies and thousands of businesses globally. Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Dr. Myers, a leading creative thinker and visionary, has been named "the most accurate man in weather" by The New York Times and one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entrepreneurs. AccuWeather™, AccuWeather RealImpact™, AccuWeather RI™, AccuWeather MinuteCast®, Minute by Minute™ and Superior Accuracy™ are all trademarks of AccuWeather, Inc. The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at www.AppStore.com. Visit accuweather.com for additional information.
About JW Player
JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Business Insider, and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, visit http://www.jwplayer.com.