The good news is that market research is growing more sophisticated every day thanks to video intelligence. Using data and insights gleaned from viewer behavior and consumption, marketers can connect the dots on how audiences engage with media online and reach the right people at the right time. Our CEO Dave Otten explains how on B2B Growth, a daily podcast for B2B marketers.
In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content presentations that work well across all devices. Publishers that fail in this execution suffer from low view counts, high abandonment rates, and fewer return visits. In the second part of our Recommendations blog post series, we will discuss the visual improvements to Recommendations that enhance user interaction with content.
We’re proud to partner with Float Left to create an end-to-end OTT solution for content publishers and broadcasters around the world. Float Left is a front-end application developer whose apps have helped publishers like Crackle, NBC Sports, and Viacom deliver content on OTT (“over-the-top”) devices. This partnership bridges JW Player’s high-quality online video delivery with Float Left’s apps and custom development. Publishers will be able to expand their content distribution, create premium viewing experiences, and focus on their core business.
Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.
As Senior Product Manager of JW Recommendations, I’m pleased to share some exciting features we’ve been developing to deliver the best in video intelligence:
- Tag exclusion rules
- New Out-Player Widgets
- Powerful API tools
- Even Better Recommendations
Last month, my ten year-old son showed me a stark message displayed on our Fire TV: "Starting on 2018-01-01, YouTube will not be available on this device."
To my son, YouTube and oxygen are basically the same thing, so the idea of either being "not available" is cause for a crisis. He demanded not only an explanation, but a solution.
A Google search provided us with the explanation: an ongoing spat between Amazon and Google (which owns YouTube). We had to wait a few days for Amazon to provide the solution: open YouTube in a web browser.
Yes indeed, there are two web browsers available on Fire TV. My son and I can verify that YouTube works great in both of them, no app required.
This incident touched on an important technology trend. Despite what people have been saying for the past five years, the web is not 'dying' at the hands of native apps.
As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, expanded into new markets around the world, developed 36+ new features, and brought video to more screens than ever.
The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.
When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge bank of comments, likes, and shares deserve a spot on your website.
Problem is: Facebook videos have a vertical, 1:1 aspect ratio, and your page might only support 16x9. Thinking you’ll have to drop that awesome video because it didn’t fit the specs? Never fear. JW Player supports the vertical video format, allowing you to easily export your videos from Facebook into your owned and operated (O&O) site.