The State of JW Player

Highlights, data, and fun facts from 2017

As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, doubled the size of our staff, developed 36+ new features, and brought video to more screens than ever.

The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.

A Guide to VAST Errors

Refer to our comprehensive list of VAST error codes if ads don't run as they should

VAST video error codes enable the JW Player to report more specific details back to the ad servers when ads don’t serve properly.

The player uses the <Error> element to provide this feedback. This element is typically nested within the <InLine> or <Wrapper> element of the VAST response. In turn, an <Error> element includes a URI that provides a tracking resource for the error. This error-tracking resource is called when the video player is unable to display the Ad.

Embedding Vertical Videos? We Got You.

Bring 1:1 videos from Facebook to your owned & operated site

When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge bank of comments, likes, and shares deserve a spot on your website.

Problem is: Facebook videos have a vertical, 1:1 aspect ratio, and your page might only support 16x9. Thinking you’ll have to drop that awesome video because it didn’t fit the specs? Never fear. JW Player supports the vertical video format, allowing you to easily export your videos from Facebook into your owned and operated (O&O) site.

It’s Showtime

Our Showcase tool creates a turnkey video website in seconds In the constant evolution of the video world, industry trends frequently translate into opportunity. Consider these insights:
  • Smartphone apps now account for more than half of the time people spend online.
  • A website loses 6% of its users after the first two seconds of load time…. and another 6% for every second after.
  • Digital video advertising revenue grew 145% on mobile and only 16% on desktop in 2016.
Taken together, these stats reveal a powerful trifecta of opportunity for improving mobile support, speed, and video monetization. We’ve focused on helping our clients capture this synergy in our latest product, JW Showcase, which enhances overall viewer experience and boosts ad revenue.

JW8: Off to a Great Start

Our next generation player is faster and more powerful than ever Since launching less than four weeks ago, JW8 has already gone live on 24,000 unique domains. We’re excited that so many of you have experienced the 30% increase in speed, the new customization options, and the latest ad integrations--to name just a few of the powerful benefits in our next generation player.

Keywee: A Video Publisher’s New Best Friend

Expand your video viewership via this social-media-friendly tool

For publishers, attracting the right people to video content is often a question of quality and not just quantity.

Keywee is a service that drives the most engaged audience to your site through social media, and for video publishers, it’s becoming a vital tool in expanding your views on owned and operated inventory.

Up Next in Your Player

How JW Player’s Recommendations Engine Enhances Audience Engagement You’ve seen them everywhere: shopping at Amazon, watching shows on Netflix, or discovering “people you may know” on LinkedIn. Recommendations engines allow you to view related content and products based on your online consumption behavior. For publishers, recommendations can be an especially powerful tool in executing your video strategy. They keep eyes on the page and increase click-throughs, strengthening retention when competition for user attention is fierce. These results came through loud and clear with the A/B test of JW Player’s Recommendations engine.

Catch JW Player This Thursday at The Product Group Meetup

Those of you in the NYC area will have a chance to hear JW Product Manager Henry Lee present at the upcoming “The Product Group” Meetup this Thursday. He will explore the JW Player product and lead a discussion about many of the lessons learned and opportunities facing the company…

Account Properties and User Management

JW Player Account Properties Settings The JW Player Dashboard team has just released a set of advanced Account settings that now allow agencies or enterprises with multiple divisions to segment their content, players, and analytics into multiple “Properties” in the dashboard.  By adding Properties to an account, you can now consolidate billing, while slicing reporting of analytics for different publications, applications, or websites.  Conveniently, Usage data (including plays, ad impressions, and storage volumes) is viewable on the per-property basis and can be rolled up for the entire account.  Important account settings such as DNS masking and content protection are settable on the Property level and certainly may be different across Properties.  Your platform API keys are also unique to each Property, and can be found on the property detail page in the dashboard.