Industry View: Reports of the “Dying Web” Are Still Greatly Exaggerated

Perspectives on the digital video world from JW Player’s SVP of Product Strategy

Last month, my ten year-old son showed me a stark message displayed on our Fire TV: "Starting on 2018-01-01, YouTube will not be available on this device."

To my son, YouTube and oxygen are basically the same thing, so the idea of either being "not available" is cause for a crisis. He demanded not only an explanation, but a solution.

A Google search provided us with the explanation: an ongoing spat between Amazon and Google (which owns YouTube). We had to wait a few days for Amazon to provide the solution: open YouTube in a web browser.

Yes indeed, there are two web browsers available on Fire TV. My son and I can verify that YouTube works great in both of them, no app required.

This incident touched on an important technology trend. Despite what people have been saying for the past five years, the web is not 'dying' at the hands of native apps.

How Facebook’s Changes Could Impact Your Video Strategy

Take control of your video business by engaging viewers on your owned and operated site

Ever since Facebook announced that it would feature more content from users than from brands on the News Feed, the web has been buzzing with commentary and reactions, spanning a gamut from alarm to approval.

At JW Player, our viewpoint is that this is an ongoing trend. Facebook changing algorithms isn’t anything new, and this latest change underscores the need for publishers to prioritize their investment in their owned and operated (O&O) video sites more than ever before.

 

The State of JW Player

Highlights, data, and fun facts from 2017

As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, expanded into new markets around the world, developed 36+ new features, and brought video to more screens than ever.

The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.

Video Will Make Up More than 80% of Online Traffic

Are videos on 80% of your webpages?

According to Cisco, by the year 2021, 82% of all internet traffic will come from video. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016.

  At JW Player, we don’t take these trends lightly—we see them as game changers. Video isn’t just a nice-to-have anymore; it’s become essential to any publisher’s success. If video consumes about 80% of all internet traffic, then it’s a good idea to put it on 80% of your webpages too. As your video partner, we draw on our industry expertise and data to show you how.

 

Embedding Vertical Videos? We Got You.

Bring 1:1 videos from Facebook to your owned & operated site

When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge bank of comments, likes, and shares deserve a spot on your website.

Problem is: Facebook videos have a vertical, 1:1 aspect ratio, and your page might only support 16x9. Thinking you’ll have to drop that awesome video because it didn’t fit the specs? Never fear. JW Player supports the vertical video format, allowing you to easily export your videos from Facebook into your owned and operated (O&O) site.

What’s Next for Video in 2018?

JW Player Leaders Predict What’s in Store for Video Next Year

As 2017 winds down, we look ahead to the most important trends and opportunities in the future of video. From shorter mobile video ads to the rise of native apps and machine learning, the evolution of the industry is only just beginning.

Get a head start on navigating the landscape with 2018 predictions from our video experts.

It’s Showtime

Our Showcase tool creates a turnkey video website in seconds In the constant evolution of the video world, industry trends frequently translate into opportunity. Consider these insights:
  • Smartphone apps now account for more than half of the time people spend online.
  • A website loses 6% of its users after the first two seconds of load time…. and another 6% for every second after.
  • Digital video advertising revenue grew 145% on mobile and only 16% on desktop in 2016.
Taken together, these stats reveal a powerful trifecta of opportunity for improving mobile support, speed, and video monetization. We’ve focused on helping our clients capture this synergy in our latest product, JW Showcase, which enhances overall viewer experience and boosts ad revenue.

JW8: Off to a Great Start

Our next generation player is faster and more powerful than ever Since launching less than four weeks ago, JW8 has already gone live on 24,000 unique domains. We’re excited that so many of you have experienced the 30% increase in speed, the new customization options, and the latest ad integrations--to name just a few of the powerful benefits in our next generation player.

The Hidden Source of Video Revenue

Find It Within Your Website

Psst: Here’s a secret. A key way to increase your video views and enrich your content monetization actually doesn’t involve video at all.

Keywee: A Video Publisher’s New Best Friend

Expand your video viewership via this social-media-friendly tool

For publishers, attracting the right people to video content is often a question of quality and not just quantity.

Keywee is a service that drives the most engaged audience to your site through social media, and for video publishers, it’s becoming a vital tool in expanding your views on owned and operated inventory.