JW Recommendations: Captivate Your Audience with Video

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale

In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content presentations that work well across all devices. Publishers that fail in this execution suffer from low view counts, high abandonment rates, and fewer return visits. In the second part of our Recommendations blog post series, we will discuss the visual improvements to Recommendations that enhance user interaction with content.

JW Player Joins Forces with Float Left to Simplify OTT for Publishers

Our partnership provides a complete “over-the-top” solution that reaches viewers seeking premium viewing experiences while ma­intaining choice

We’re proud to partner with Float Left to create an end-to-end OTT solution for content publishers and broadcasters around the world. Float Left is a front-end application developer whose apps have helped publishers like Crackle, NBC Sports, and Viacom delive­­r content on OTT (“over-the-top”) devices. This partnership bridges JW Player’s high-quality online video delivery with Float Left’s apps and custom development. Publishers will be able to expand their content distribution, create premium viewing experiences, and focus on their core business.

How to Get Started with Video Player Bidding

Integrate header bidding into your player with just one click

Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.

Starting Video Instantly after a Pre-roll Ad

Achieving a server-side ad insertion experience on the client-side with JW 8.1

One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is skipped to the main content, it is imperative to start video as quickly as possible. If viewers are stuck waiting for the video to load, they will leave and likely not come back. The rate at which viewers abandon video increases the longer they have to wait. Studies show that most viewers are willing to wait 1-2 seconds for video to start. After that, you can expect a 6% drop-off for each additional second of wait time.

Browser-Level Autoplay Restrictions: The Advertising Impact

As desktop browsers place restrictions on autoplay, publishers have more reason than ever to embrace click-to-play advertising With changes in the industry over the last year and a half around supporting autoplay for mobile (when muted) and the more recent newsworthy restrictions implemented by Safari 11 and soon Chrome 66, there are some clear pieces of information and actions necessary for anyone in the digital video world.  

Industry View: Reports of the “Dying Web” Are Still Greatly Exaggerated

Perspectives on the digital video world from JW Player’s SVP of Product Strategy

Last month, my ten year-old son showed me a stark message displayed on our Fire TV: "Starting on 2018-01-01, YouTube will not be available on this device."

To my son, YouTube and oxygen are basically the same thing, so the idea of either being "not available" is cause for a crisis. He demanded not only an explanation, but a solution.

A Google search provided us with the explanation: an ongoing spat between Amazon and Google (which owns YouTube). We had to wait a few days for Amazon to provide the solution: open YouTube in a web browser.

Yes indeed, there are two web browsers available on Fire TV. My son and I can verify that YouTube works great in both of them, no app required.

This incident touched on an important technology trend. Despite what people have been saying for the past five years, the web is not 'dying' at the hands of native apps.

How Facebook’s Changes Could Impact Your Video Strategy

Take control of your video business by engaging viewers on your owned and operated site

Ever since Facebook announced that it would feature more content from users than from brands on the News Feed, the web has been buzzing with commentary and reactions, spanning a gamut from alarm to approval.

At JW Player, our viewpoint is that this is an ongoing trend. Facebook changing algorithms isn’t anything new, and this latest change underscores the need for publishers to prioritize their investment in their owned and operated (O&O) video sites more than ever before.

 

The State of JW Player

Highlights, data, and fun facts from 2017

As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, expanded into new markets around the world, developed 36+ new features, and brought video to more screens than ever.

The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.