At our annual JW Insights conference, we announced the final piece of the story that makes up the Buffer-Free Player—ad preloading. Since the first part of the story was released back in JW 7.2, we want to take a moment to remind you of everything that goes into reducing buffering. Understanding fully how it works is key to ensuring your player is optimized for improved user engagement and monetization.
Publishers with premium or co-sponsored content seek both startup speed and video quality. In the past, this has meant trading off video quality for speed: to maintain fast startup times, our player doesn’t wait for an initial quality estimation before downloading segments and beginning playback. Instead, our player has always defaulted to the lowest quality setting in the manifest, sometimes resulting in negative impacts to viewer experience and brand integrity. To help customers with these challenges, JW 8.3 improves adaptive streaming, avoiding the lowest quality setting altogether if the viewer’s available bandwidth and the player size can support a higher quality start.
We are excited to announce that JW Player’s April 2018 product release is now generally available.
In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content presentations that work well across all devices. Publishers that fail in this execution suffer from low view counts, high abandonment rates, and fewer return visits. In the second part of our Recommendations blog post series, we will discuss the visual improvements to Recommendations that enhance user interaction with content.
Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.
One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is skipped to the main content, it is imperative to start video as quickly as possible. If viewers are stuck waiting for the video to load, they will leave and likely not come back. The rate at which viewers abandon video increases the longer they have to wait. Studies show that most viewers are willing to wait 1-2 seconds for video to start. After that, you can expect a 6% drop-off for each additional second of wait time.