We are excited to announce that JW Player’s April 2018 product release is now generally available.
In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content presentations that work well across all devices. Publishers that fail in this execution suffer from low view counts, high abandonment rates, and fewer return visits. In the second part of our Recommendations blog post series, we will discuss the visual improvements to Recommendations that enhance user interaction with content.
Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.
One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is skipped to the main content, it is imperative to start video as quickly as possible. If viewers are stuck waiting for the video to load, they will leave and likely not come back. The rate at which viewers abandon video increases the longer they have to wait. Studies show that most viewers are willing to wait 1-2 seconds for video to start. After that, you can expect a 6% drop-off for each additional second of wait time.