Taken together, these stats reveal a powerful trifecta of opportunity for improving mobile support, speed, and video monetization. We’ve focused on helping our clients capture this synergy in our latest product, JW Showcase, which enhances overall viewer experience and boosts ad revenue.
Our next generation player is faster and more powerful than everSince launching less than four weeks ago, JW8 has already gone live on 24,000 unique domains. We’re excited that so many of you have experienced the 30% increase in speed, the new customization options, and the latest ad integrations--to name just a few of the powerful benefits in our next generation player.
How JW Player’s Recommendations Engine Enhances Audience Engagement
You’ve seen them everywhere: shopping at Amazon, watching shows on Netflix, or discovering “people you may know” on LinkedIn. Recommendations engines allow you to view related content and products based on your online consumption behavior.
For publishers, recommendations can be an especially powerful tool in executing your video strategy. They keep eyes on the page and increase click-throughs, strengthening retention when competition for user attention is fierce. These results came through loud and clear with the A/B test of JW Player’s Recommendations engine.
The JW Player Dashboard team has just released a set of advanced Account settings that now allow agencies or enterprises with multiple divisions to segment their content, players, and analytics into multiple “Properties” in the dashboard. By adding Properties to an account, you can now consolidate billing, while slicing reporting of analytics for different publications, applications, or websites. Conveniently, Usage data (including plays, ad impressions, and storage volumes) is viewable on the per-property basis and can be rolled up for the entire account. Important account settings such as DNS masking and content protection are settable on the Property level and certainly may be different across Properties. Your platform API keys are also unique to each Property, and can be found on the property detail page in the dashboard.