The State of JW Player

Highlights, data, and fun facts from 2017

As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, doubled the size of our staff, developed 36+ new features, and brought video to more screens than ever.

The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.

What’s Next for Video in 2018?

JW Player Leaders Predict What’s in Store for Video Next Year

As 2017 winds down, we look ahead to the most important trends and opportunities in the future of video. From shorter mobile video ads to the rise of native apps and machine learning, the evolution of the industry is only just beginning.

Get a head start on navigating the landscape with 2018 predictions from our video experts.

It’s Showtime

Our Showcase tool creates a turnkey video website in seconds In the constant evolution of the video world, industry trends frequently translate into opportunity. Consider these insights:
  • Smartphone apps now account for more than half of the time people spend online.
  • A website loses 6% of its users after the first two seconds of load time…. and another 6% for every second after.
  • Digital video advertising revenue grew 145% on mobile and only 16% on desktop in 2016.
Taken together, these stats reveal a powerful trifecta of opportunity for improving mobile support, speed, and video monetization. We’ve focused on helping our clients capture this synergy in our latest product, JW Showcase, which enhances overall viewer experience and boosts ad revenue.

JW8: Off to a Great Start

Our next generation player is faster and more powerful than ever Since launching less than four weeks ago, JW8 has already gone live on 24,000 unique domains. We’re excited that so many of you have experienced the 30% increase in speed, the new customization options, and the latest ad integrations--to name just a few of the powerful benefits in our next generation player.

Mobile UI in 2017 – Big Things On Small Screens

Did you know that by some metrics, mobile video plays are becoming more prevalent than desktop? On top of that, some sites have 80% or more of their viewers coming from mobile devices. And while that shouldn’t come as a shock given the huge sales numbers for every new phone and tablet that comes out, the video industry can sometimes be a bit slow to handle mobile web (UI especially) with the care and attention it deserves. As you saw in our Mobile Autoplay blogpost, JW Player is pushing hard to ensure viewer experience on mobile devices (as well as small desktop players) is just as enjoyable as a large desktop player.