Publishers with premium or co-sponsored content seek both startup speed and video quality. In the past, this has meant trading off video quality for speed: to maintain fast startup times, our player doesn’t wait for an initial quality estimation before downloading segments and beginning playback. Instead, our player has always defaulted to the lowest quality setting in the manifest, sometimes resulting in negative impacts to viewer experience and brand integrity. To help customers with these challenges, JW 8.3 improves adaptive streaming, avoiding the lowest quality setting altogether if the viewer’s available bandwidth and the player size can support a higher quality start.
One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is skipped to the main content, it is imperative to start video as quickly as possible. If viewers are stuck waiting for the video to load, they will leave and likely not come back. The rate at which viewers abandon video increases the longer they have to wait. Studies show that most viewers are willing to wait 1-2 seconds for video to start. After that, you can expect a 6% drop-off for each additional second of wait time.
As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, expanded into new markets around the world, developed 36+ new features, and brought video to more screens than ever.
The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.