Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.
Starting this July, Google will use page speeds to rank mobile websites in search results.
What does this Google “Speed Update” mean for video publishers? If you want more viewers to discover your site, make sure your page loads quickly with a smooth and seamless mobile video experience.
Ever since Facebook announced that it would feature more content from users than from brands on the News Feed, the web has been buzzing with commentary and reactions, spanning a gamut from alarm to approval.
At JW Player, our viewpoint is that this is an ongoing trend. Facebook changing algorithms isn’t anything new, and this latest change underscores the need for publishers to prioritize their investment in their owned and operated (O&O) video sites more than ever before.
According to Cisco, by the year 2021, 82% of all internet traffic will come from video. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016.
At JW Player, we don’t take these trends lightly—we see them as game changers. Video isn’t just a nice-to-have anymore; it’s become essential to any publisher’s success. If video consumes about 80% of all internet traffic, then it’s a good idea to put it on 80% of your webpages too. As your video partner, we draw on our industry expertise and data to show you how.
When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge bank of comments, likes, and shares deserve a spot on your website.
Problem is: Facebook videos have a vertical, 1:1 aspect ratio, and your page might only support 16x9. Thinking you’ll have to drop that awesome video because it didn’t fit the specs? Never fear. JW Player supports the vertical video format, allowing you to easily export your videos from Facebook into your owned and operated (O&O) site.
Psst: Here’s a secret. A key way to increase your video views and enrich your content monetization actually doesn’t involve video at all.
For publishers, attracting the right people to video content is often a question of quality and not just quantity.
Keywee is a service that drives the most engaged audience to your site through social media, and for video publishers, it’s becoming a vital tool in expanding your views on owned and operated inventory.
In 2016, the CEO of feel-good website LittleThings, Joe Speiser, set an ambitious and unexpected goal: “Every quarter we’re going to remove [a piece of video advertising] from the site until we can’t anymore.” As he revealed at JW Insights 2017, Justin Festa, chief digital officer, tried to be the voice of reason. “Okay, it’s going to cost us money.” But Speiser said, “No, it won’t.” The CEO had cause for being optimistic. The previous quarter, LittleThings had seen significant boosts in play rates and average CPMs after removing all outstream video ads.