Ad Preloading in the Buffer-Free Player

JW Player loads ads ahead of user-initiated playback so prerolls are ready to go when videos begin

At our annual JW Insights conference, we announced the final piece of the story that makes up the Buffer-Free Player—ad preloading. Since the first part of the story was released back in JW 7.2, we want to take a moment to remind you of everything that goes into reducing buffering. Understanding fully how it works is key to ensuring your player is optimized for improved user engagement and monetization.  

JW Player June 2018 Product Release

Monthly update on the latest product improvements and offerings We are excited to announce the launch of JW Player's June 2018 product releases, enabling our customers to:
  • Deliver a broadcast quality viewing experience on the web
  • Anticipate and deliver the content that matters

How to Build the Perfect Video Test Page

Part 2 of JW Player’s Support Team series on video tips and tricks

There is always more than one way to do things, and certainly building websites is no exception. We are not familiar with the entire tech stack you have built on your website (a.k.a. we are not going to read through your minified code), but we are experts when it comes to JW Player. This might be the first time you are trying to implement our player on a page, but we do this every day. Like those insurance commercials, we know a thing or two because we have seen a thing or two...okay, make that closer to 50,000 support cases.

Deconstructing 3 Myths about Licensing Syndicated Video Content

In a joint blog post with our video content syndication partner VideoElephant, we untangle common misconceptions about incorporating third-party videos into your content strategy

Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library that is greater than the sum of its parts. Licensing syndicated content plays a key role in helping publishers achieve these goals.

But understanding exactly how content syndication works isn’t always straightforward. We overview the industry problems addressed by licensing content, identify three common misconceptions about incorporating it into your video strategy, and discuss how it can jumpstart your video business.  

Live OTT: The Advertising Opportunity

5 Insights about monetizing OTT video from Advertising Week Europe

Live OTT (“over-the-top”) video is pushing the boundaries of digital video, and more and more advertisers have taken notice. But to truly become a burgeoning field in the world of digital advertising, OTT monetization must find its footing among a number of issues. At Advertising Week Europe, industry experts—including JW Player’s COO Bill Day—sat down with Léon Siotis of SpotX to discuss the challenges and opportunities within OTT advertising. Here are 5 key takeaways.  

Improving Video Startup Quality with Adaptive Streaming

With JW 8.3, you won't have to choose between startup quality and speed

Publishers with premium or co-sponsored content seek both startup speed and video quality.  In the past, this has meant trading off video quality for speed: to maintain fast startup times, our player doesn’t wait for an initial quality estimation before downloading segments and beginning playback. Instead, our player has always defaulted to the lowest quality setting in the manifest, sometimes resulting in negative impacts to viewer experience and brand integrity. To help customers with these challenges, JW 8.3 improves adaptive streaming, avoiding the lowest quality setting altogether if the viewer’s available bandwidth and the player size can support a higher quality start.

“Making 360 Video Easy for Publishers”​ at 7th FOKUS Media Web Symposium

Perspectives on the digital video world from JW Player’s SVP of Technology

My interest in virtual reality started in 3rd grade, when I was obsessed with a book called Danny Dunn, Invisible Boy. It's about a kid who is given a dragonfly robot that can be controlled with a "telepresence helmet" and gloves. He uses his ability to virtually exist in other places to enforce justice, specifically exposing a Spelling Bee cheater and preventing the dragonfly from falling into the hands of people with sinister motives.

JW Player April 2018 Product Release

Monthly update on the latest product improvements and offerings

We are excited to announce that JW Player’s April 2018 product release is now generally available.

It’s All in the Execution: 5 Tips For Building a Sustainable Video Strategy

JW Player cofounder Brian Rifkin shares advice for becoming a video-first publisher Digital video was a $13 billion business in 2017 and is forecasted to grow at a double-digit growth rate for the foreseeable future. And given the rise of next generation digital video platforms like mobile, OTT, and even connected home devices, the growth has no end in sight over the long term.

Market Smarter with Video Intelligence

In a B2B Growth podcast, JW Player CEO Dave Otten shares how marketers can tap into viewer insights that drive the bottom line What lies at the heart of a good marketing plan? It boils down to one thing: understanding what makes your audience tick. But truly getting to this point can be a royal pain. Sometimes there’s limited data. Sometimes there's only a partial story of who the target audience really is.

The good news is that market research is growing more sophisticated every day thanks to video intelligence. Using data and insights gleaned from viewer behavior and consumption, marketers can connect the dots on how audiences engage with media online and reach the right people at the right time. Our CEO Dave Otten explains how on B2B Growth, a daily podcast for B2B marketers.