The Future of Live and Video Everywhere

2016 was a bellwether year for livestreaming, with everything from social networks like Facebook, corporate sites, and the mobile web all offering outlets for real-time video. However, according to analysts, this trend is just starting to gain momentum. 2017 is shaping up to be the year of “live everywhere”, with platforms like JW Live allowing publishers to harness this ubiquity for fresh promotional and revenue opportunities.

From Consumers to Business

To understand the future, it pays to look at the past. In 2007, Justin.tv and USTREAM popularized livestreaming platforms, dedicating entire networks for anyone to broadcast their life in real-time. Similarly, YouTube launched a live video service in 2011. But as mobile devices have gotten smarter and broadband networks have improved, Facebook and a raft of others have followed suit in the last few quarters, resulting in a fragmented set of livestream creation options, especially for consumers. At the same time, major media players, including sports leagues and awards shows, have offered live streams to deepen user engagement. The result of all of this? In 2016, end users began creating video and also watching it in unprecedented numbers.

Beyond Social: Complementing your Facebook Live Strategy

Live streaming has emerged as a critical tool for publishers seeking new monetization opportunities and deepened engagement with audiences. Audience consumption of live content on the Internet is accelerating rapidly, and content creators are rushing to make the most of what that promises. Platforms like Facebook Live offer an attractive option for getting started with live streaming for a wide range of publishers. For smaller organizations without video infrastructure experts on staff, it’s a free platform that allows them to reach into potentially millions of members’ daily lives. For larger organizations, including Buzzfeed and The New York Times, Facebook Live’s paid initiative to jumpstart live streaming on the platform has been a compelling way to experiment with the medium. Additionally, Facebook continues to offer new video features and opportunities to reach audiences across devices.       However, media companies and content producers of all sizes should not start and end their live streaming strategies with social platforms alone. Engaging audiences on one’s owned and operated (O&O) sites with live streaming content also offers publishers and broadcasters a number of advantages.

Mobile UI in 2017 – Big Things On Small Screens

Did you know that by some metrics, mobile video plays are becoming more prevalent than desktop? On top of that, some sites have 80% or more of their viewers coming from mobile devices. And while that shouldn’t come as a shock given the huge sales numbers for every new phone and tablet that comes out, the video industry can sometimes be a bit slow to handle mobile web (UI especially) with the care and attention it deserves. As you saw in our Mobile Autoplay blogpost, JW Player is pushing hard to ensure viewer experience on mobile devices (as well as small desktop players) is just as enjoyable as a large desktop player.

Catch JW Player This Thursday at The Product Group Meetup

Those of you in the NYC area will have a chance to hear JW Product Manager Henry Lee present at the upcoming “The Product Group” Meetup this Thursday. He will explore the JW Player product and lead a discussion about many of the lessons learned and opportunities facing the company…

Live Streaming Just Got Easier

Has setting up a live stream ever given you a headache?

It used to be the case that setting up a live stream involved many steps and a lot of technical expertise. JW Player wanted to make the process much easier, so we created JW Live.

Here's how JW Live is different

Download as a PDF

JW Player & Wowza Masterclass Webinar Series

Please join Ryan Jespersen, Scott Kellicker, and myself in a first ever four-part Stream Talk Masterclass webinar series. We will show off real-world examples and demonstrate how to enable, set up, and configure Wowza technology to work seamlessly with JW Player, culminating in a live session at NAB 2016.   jwplayerstreamtalks

Account Properties and User Management

JW Player Account Properties Settings The JW Player Dashboard team has just released a set of advanced Account settings that now allow agencies or enterprises with multiple divisions to segment their content, players, and analytics into multiple “Properties” in the dashboard.  By adding Properties to an account, you can now consolidate billing, while slicing reporting of analytics for different publications, applications, or websites.  Conveniently, Usage data (including plays, ad impressions, and storage volumes) is viewable on the per-property basis and can be rolled up for the entire account.  Important account settings such as DNS masking and content protection are settable on the Property level and certainly may be different across Properties.  Your platform API keys are also unique to each Property, and can be found on the property detail page in the dashboard.  

CSS <3 JW7 – A Skinning Introduction

In this article, we'll explore the basics behind CSS and why JW Player chose CSS for its new skinning model. In addition, we'll also explore some interesting modifications that can be done to the player's skins. CSS ♥ JW7