Introducing Our New, Old Name: JW Player

JW Player - Your way to play Today, we have exciting news to share with our community. After months of hard work, we are officially changing our company name from LongTail Video to JW Player. We are absolutely thrilled to make this change, as we think it better captures who we are and what we are trying to accomplish in the future. As part of our rebrand, we have moved our website from longtailvideo.com to jwplayer.com. In addition to our new graphics and colors, you will notice that we streamlined our site navigation significantly so that users can more easily learn about our products and get video up on their sites. We also renamed our popular online video platform, Bits on the Run, “JW Platform”. When you have a moment, please go explore our new site. It was a massive move for us and we would really appreciate your feedback!

The State of HTML5: Firefox Now Supports MP4!

With Q2 of 2013 behind us, it is time for another update of our State of HTML5 Video report. The last few months have mostly been about filling in the gaps, with Android improving its API support, Opera adding Fullscreen support and Internet Explorer 10 slowly replacing IE8 and IE9. The biggest story though is Firefox’s phased rollout of MP4 playback support.

The State of HTML5 Video – Q1 2013

It’s been a busy first quarter for 2013! Already this year we have seen Microsoft's foray into tablet with their Surface, and BlackBerry’s release of their long-awaited BB10 phone. To coincide with the latest update of our State of HTML5 Video Report, we’ll explore a couple of industry changes impacting the world of online video.

The Pain of Live Streaming on Android

Streaming video on mobile devices remains one of the most challenging and frustrating experiences for viewers and broadcasters alike. When HTTP Live Streaming (HLS) was introduced, the goal was simple: easily stream live and on-demand video content to devices with a variety of bandwidth connections. Adaptive streaming is the marquee feature of HLS, and while Adobe’s RTMP can offer similar capabilities in Flash, desktop browsers like Chrome and Firefox can play HLS streams using a player like the JW Player. HLS is enhanced further by native implementations found within Safari and iOS, which makes streaming to mobile devices even easier.

So, what’s the problem?

The State of HTML5 Video Report – Market Share Updates, Text Tracks, MediaSource API and More…

This week we released another quarterly update to our online resource, The State of HTML5 Video Report. Since its launch in January, our HTML5 report has been read over 200,000 times, and is actively discussed on social media and the blogosphere. We eagerly await your feedback on this latest version!

In Q3 2012, there have been some interesting trends in market share both on the browser and mobile sides. We tested HTML5 support in Android 4.1 (Jelly Bean) and found it encouraging on most fronts. In terms of what to look for on the horizon, we are very excited about upcoming text track support and the new MediaSource API for HTML5 adaptive streaming.

VAST & VPAID: Standardizing Online Video Ads

So you want to run video ads?