A conversation about trust and transparency in digital video advertising from New York Advertising WeekYou’re a media buyer. You’re trying to place a video ad online. It goes into the rabbit hole of agencies, ad exchanges, servers, data aggregators, and a myriad of other agents before it makes it to the consumer. At the end of it all, you’re left wondering, Where did my ad actually run?
At New York Advertising Week’s panel “Programmatic Video in the Converged World,” September 28, 2017, industry experts from across the online video landscape—including JW Player COO Bill Day—explored how the latest trends in digital advertising impact trust and transparency in the ad ecosystem.