Up Next in Your Player

How JW Player’s Recommendations Engine Enhances Audience Engagement You’ve seen them everywhere: shopping at Amazon, watching shows on Netflix, or discovering “people you may know” on LinkedIn. Recommendations engines allow you to view related content and products based on your online consumption behavior. For publishers, recommendations can be an especially powerful tool in executing your video strategy. They keep eyes on the page and increase click-throughs, strengthening retention when competition for user attention is fierce. These results came through loud and clear with the A/B test of JW Player’s Recommendations engine.

Challenges for the Modern Video Publisher

Insights from our networking event JW Connect

We had a blast at JW Connect this past Tuesday! We invited clients and prospects to join us for our signature evening of cocktails and conversation at New York City hotspot The VNYL. Over family-style share plates, we networked, mingled, grooved to some quick beats—and traded insights about the challenges facing publishers in the digital video world.

Less Ads, More Revenue

How LittleThings Improved Play Rate and CPMs with a “Less Is More” Strategy

In 2016, the CEO of feel-good website LittleThings, Joe Speiser, set an ambitious and unexpected goal: “Every quarter we’re going to remove [a piece of video advertising] from the site until we can’t anymore.” As he revealed at JW Insights 2017, Justin Festa, chief digital officer, tried to be the voice of reason. “Okay, it’s going to cost us money.” But Speiser said, “No, it won’t.” The CEO had cause for being optimistic. The previous quarter, LittleThings had seen significant boosts in play rates and average CPMs after removing all outstream video ads.

Why Upgrade to JW8?

Stay ahead of browser updates with our newest video player, JW8

 

Browser updates occur once a month. If you’re using an outdated video player, your audience may run into errors the next time you try to launch content on browsers like Chrome and Safari. What this can mean for you is lost impressions, and as you head into the final financial quarter of the year, why put your advertising revenue at risk?

Where Is My Ad Running?

A conversation about trust and transparency in digital video advertising from New York Advertising Week

You’re a media buyer. You’re trying to place a video ad online. It goes into the rabbit hole of agencies, ad exchanges, servers, data aggregators, and a myriad of other agents before it makes it to the consumer. At the end of it all, you’re left wondering, Where did my ad actually run?

At New York Advertising Week’s panel “Programmatic Video in the Converged World,” September 28, 2017, industry experts from across the online video landscape—including JW Player COO Bill Day—explored how the latest trends in digital advertising impact trust and transparency in the ad ecosystem.

      

Creating “Thumb-Stopping Moments” in Video

Insights from JW Player’s “How to Become a Video First Business” Panel at New York Advertising Week

When the digital landscape is saturated with click-or-swipe videos, how do you create the “thumb-stopping moment” that keeps your audience tapped into your content?

JW Player CEO, Dave Otten, explored this question as moderator of the “How to Become a Video First Business” panel at New York Advertising Week on Thursday, September 28, 2017. By interviewing executives from Business Insider, LittleThings, and Index Exchange, he uncovered tips and takeaways on successfully transitioning from a traditional, “article-first” publisher to one that embraces video’s central role in content and marketing strategy.

   

JW LIVE AVAILABLE TO ALL ENTERPRISE PLATFORM CUSTOMERS AT NO EXTRA CHARGE

JW Live makes it easy to live stream. Now it’s even easier than before because JW Live is currently available to all Enterprise customers at no additional charge. We have simplified the pricing enabling publishers to experiment with live-streaming without headaches of complex, multi-tiered billing. You only pay for the bytes you stream and you’re billed at the same VOD rate.  We believe that removing the cost of JW Live is the right move for our customers and is in line with JW Player’s friendly approach towards helping customers with their video needs; simple to understand and easy to use. Going live is much more accessible!

Catch JW Player This Thursday at The Product Group Meetup

Those of you in the NYC area will have a chance to hear JW Product Manager Henry Lee present at the upcoming “The Product Group” Meetup this Thursday. He will explore the JW Player product and lead a discussion about many of the lessons learned and opportunities facing the company…

HTML5 by Default – The Deprecation of Flash in Major Browsers

Update: With HTML5 favored by default, the latest version of JW Player will ensure optimal viewing experience! JW Player has been working hard to understand the trend of HTML5 and optimize our product for HTML5, understanding that flash-based video was not in-line with future industry standards. Our HTML5-first video player consistently helps publishers distribute high quality on demand and live videos on every desktop and mobile browser. Check it out here to see which JW Player edition best supports your video goals. Also read this HTML5 report to learn more about the state of the technology.   spooky-flash-v3 Flash is once again in the spotlight as Google follows through on their multi-year plan to phase out plugin support in Chrome and favor HTML5 by default.