We had a blast at JW Connect this past Tuesday! We invited clients and prospects to join us for our signature evening of cocktails and conversation at New York City hotspot The VNYL. Over family-style share plates, we networked, mingled, grooved to some quick beats—and traded insights about the challenges facing publishers in the digital video world.
In 2016, the CEO of feel-good website LittleThings, Joe Speiser, set an ambitious and unexpected goal: “Every quarter we’re going to remove [a piece of video advertising] from the site until we can’t anymore.” As he revealed at JW Insights 2017, Justin Festa, chief digital officer, tried to be the voice of reason. “Okay, it’s going to cost us money.” But Speiser said, “No, it won’t.” The CEO had cause for being optimistic. The previous quarter, LittleThings had seen significant boosts in play rates and average CPMs after removing all outstream video ads.
Browser updates occur once a month. If you’re using an outdated video player, your audience may run into errors the next time you try to launch content on browsers like Chrome and Safari. What this can mean for you is lost impressions, and as you head into the final financial quarter of the year, why put your advertising revenue at risk?
A conversation about trust and transparency in digital video advertising from New York Advertising WeekYou’re a media buyer. You’re trying to place a video ad online. It goes into the rabbit hole of agencies, ad exchanges, servers, data aggregators, and a myriad of other agents before it makes it to the consumer. At the end of it all, you’re left wondering, Where did my ad actually run?
At New York Advertising Week’s panel “Programmatic Video in the Converged World,” September 28, 2017, industry experts from across the online video landscape—including JW Player COO Bill Day—explored how the latest trends in digital advertising impact trust and transparency in the ad ecosystem.
Insights from JW Player’s “How to Become a Video First Business” Panel at New York Advertising WeekWhen the digital landscape is saturated with click-or-swipe videos, how do you create the “thumb-stopping moment” that keeps your audience tapped into your content?
JW Player CEO, Dave Otten, explored this question as moderator of the “How to Become a Video First Business” panel at New York Advertising Week on Thursday, September 28, 2017. By interviewing executives from Business Insider, LittleThings, and Index Exchange, he uncovered tips and takeaways on successfully transitioning from a traditional, “article-first” publisher to one that embraces video’s central role in content and marketing strategy.
You may have heard about today’s Day of Action to Save Net Neutrality — also known as the Battle for the Net. That sounds dramatic, and rightly so. Websites, organizations and individuals are speaking out today in defense…
Those of you in the NYC area will have a chance to hear JW Product Manager Henry Lee present at the upcoming “The Product Group” Meetup this Thursday. He will explore the JW Player product and lead a discussion about many of the lessons learned and opportunities facing the company…