The Art and Science of Visual Storytelling

A conversation between Framestore’s Mike McGee and The Drum’s Cameron Clarke at JW London Insights

If you’ve seen a special-effects movie in the last 30 years, you’ve probably enjoyed the work of master storyteller Mike McGee. The Oscar-winning cofounder of Framestore, the legendary digital effects firm behind movies like Gravity and Paddington, sat down for a fireside chat with The Drum’s Cameron Clarke at JW London Insights. The conversation—one of the most celebrated at the conference—shed light on what it means to tell stories in the digital (virtual reality) age and the spectacular power that video brings to the picture.

Below is an edited Q&A featuring excerpts from the fireside chat.

5 Questions Every Ad-Supported Video Publisher Should Ask Before Jumping into OTT

For digital video publishers, over-the-top (OTT) content delivery has become an increasingly attractive option over the past several years. By delivering quality content straight to internet-connected devices, publishers of ad-supported video on-demand (AVOD)  can generate new revenues, reach new audiences, and engage their viewers inside an immersive new environment.

According to comScore, OTT content was viewed in 51 million homes this past April, up 16% from six months prior. As more people gain access to reliable broadband internet, OTT is poised to become a crucial piece of the puzzle for video publishers of all shapes and sizes.

But in order for an ad-supported publisher to succeed in OTT, it must first take a moment to optimize its strategy for its unique audience and specific business goals. Here are five questions every publisher should ask before jumping into the OTT fray.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player      

Infographic: The Evolution of Video Advertising

Where we’ve been and where we’re going

In the past decade, video advertising has changed a lot. We've come a long way from a simpler time when a TV spot could double as a pre-roll placement. Today, publishers are facing questions like: Are your ads click-to-play? Do they reach real humans or just bots? Are they meeting industry standards?

We created this infographic to track key milestones, future challenges, and what you can do to make the most of the video advertising world. It’s complicated out there—we’re here to help!

 

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player   “Seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.”

 

“The role [of CCO] varies depending on the publisher, but all are responsible for understanding the customer’s experience and ensuring this perspective filters through the organization. CCOs have fingers in many pies, from sales to product to marketing. Often, the role includes driving partnerships with platforms like Facebook and Google.”  

Get Your Mobile Videos Up to Speed

How to integrate videos in mobile apps with SDKs and PWAs As a Solution Engineer at JW Player, I get a lot of questions about integrating video into mobile applications.  The questions range from How easy is the integration to How do I get started to What type of experiences can I create?  In this article, I will provide key information about working video into mobile apps, discussing the history behind Software Development Kits (SDKs), and getting started. I’ll also overview the new kid on the block, Progressive Web Apps (PWAs).

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 

 

The Hidden Source of Video Revenue

Find It Within Your Website

Psst: Here’s a secret. A key way to increase your video views and enrich your content monetization actually doesn’t involve video at all.

Keywee: A Video Publisher’s New Best Friend

Expand your video viewership via this social-media-friendly tool

For publishers, attracting the right people to video content is often a question of quality and not just quantity.

Keywee is a service that drives the most engaged audience to your site through social media, and for video publishers, it’s becoming a vital tool in expanding your views on owned and operated inventory.