Perspectives on the digital video world from JW Player’s SVP of Product Strategy
Last month, my ten year-old son showed me a stark message displayed on our Fire TV: "Starting on 2018-01-01, YouTube will not be available on this device."
To my son, YouTube and oxygen are basically the same thing, so the idea of either being "not available" is cause for a crisis. He demanded not only an explanation, but a solution.
A Google search provided us with the explanation: an ongoing spat between Amazon and Google (which owns YouTube). We had to wait a few days for Amazon to provide the solution: open YouTube in a web browser.
Yes indeed, there are two web browsers available on Fire TV. My son and I can verify that YouTube works great in both of them, no app required.
This incident touched on an important technology trend. Despite what people have been saying for the past five years, the web is not 'dying' at the hands of native apps.