Digital video has become the hottest advertising format in the media world. For publishers, this rapid growth has posed a number of crucial questions: “Is video advertising scalable? Can you really stake your business on it? Is it better than display?”
At Advertising Week Europe this past March, JW Player COO Bill Day sat down with three industry leaders to get to the bottom of these important questions at the session "Believe the Hype: Video Monetization Is Real." Along the way, the panelists discussed their first-hand experiences of how video is driving publisher revenues. Here are five things we learned.