VAST 3 and VMAP 1 – Supporting New Standards in Video Ads

JW Player Ads Edition now supports the IAB's VAST 3.0 and Video Multiple Ad Playlist 1.0 (VMAP 1.0) video ads standards. Each of these new specifications bring an array of new features and functionality that was not present in VAST 2.0. The updates aim to enhance the video advertising ecosystem by providing additional monetization mechanisms for publishers and better error reporting for ad networks. JW Player supports these standards as of our 6.8 release.

Implementing FCC Closed Captioning Requirements

As of January 1, 2014 the FCC requires programs on live US television to include closed captioning when they are re-shown on the Internet. Additional requirements include a set of enhancements to make captions more accessible to a variety of needs. The FCC has adopted these requirements based off of provisions in the Twenty-First Century Communications and Video Accessibility Act of 2010 (CVAA). This Act is a giant step forward in updating laws passed during the 80's and 90's to fit with modern technologies. captions

Video Ad Technology

As more overall video consumption moves online, Video advertising has experienced significant growth over the past several years.  The Interactive Advertising Bureau’s (IAB) annual Internet Advertising Revenue Report (U.S.) has shown an annual growth rate (CAGR) of more than 30% per year since 2007.  PricewaterhouseCoopers’ “Global Media Outlook” supports this position, projecting growth in the video’s share in overall advertising revenue to over $12 billion in 2017.
video-revenues-2008-2017
source: PWC Global Media Outlook

Interfacing with Video on Mobile Browsers

Video on mobile web browsers Whether you’re watching an episode of your favorite TV show, or wanting to see your best friend’s kid, cat, or dog roll around on the floor, videos are a significant part of browsing the web. With the growing availability of portable devices that conveniently fit into palms, pockets, and bags, you are are more likely than ever to view video on a smartphone or tablet. With millions of apps available on the marketplace, how are you going to watch the video - in an application or in the device’s mobile web browser? According to the Nielsen 2013 Consumer Mobile Report, videos are being watched in mobile browsers just as frequently as in applications in developed markets.

Introducing Our New, Old Name: JW Player

JW Player - Your way to play Today, we have exciting news to share with our community. After months of hard work, we are officially changing our company name from LongTail Video to JW Player. We are absolutely thrilled to make this change, as we think it better captures who we are and what we are trying to accomplish in the future. As part of our rebrand, we have moved our website from longtailvideo.com to jwplayer.com. In addition to our new graphics and colors, you will notice that we streamlined our site navigation significantly so that users can more easily learn about our products and get video up on their sites. We also renamed our popular online video platform, Bits on the Run, “JW Platform”. When you have a moment, please go explore our new site. It was a massive move for us and we would really appreciate your feedback!

The State of HTML5: Firefox Now Supports MP4!

With Q2 of 2013 behind us, it is time for another update of our State of HTML5 Video report. The last few months have mostly been about filling in the gaps, with Android improving its API support, Opera adding Fullscreen support and Internet Explorer 10 slowly replacing IE8 and IE9. The biggest story though is Firefox’s phased rollout of MP4 playback support.

The State of HTML5 Video – Q1 2013

It’s been a busy first quarter for 2013! Already this year we have seen Microsoft's foray into tablet with their Surface, and BlackBerry’s release of their long-awaited BB10 phone. To coincide with the latest update of our State of HTML5 Video Report, we’ll explore a couple of industry changes impacting the world of online video.

The Pain of Live Streaming on Android

Streaming video on mobile devices remains one of the most challenging and frustrating experiences for viewers and broadcasters alike. When HTTP Live Streaming (HLS) was introduced, the goal was simple: easily stream live and on-demand video content to devices with a variety of bandwidth connections. Adaptive streaming is the marquee feature of HLS, and while Adobe’s RTMP can offer similar capabilities in Flash, desktop browsers like Chrome and Firefox can play HLS streams using a player like the JW Player. HLS is enhanced further by native implementations found within Safari and iOS, which makes streaming to mobile devices even easier.

So, what’s the problem?