Takeaways from IBC 2018

Perspectives from this year’s IBC Show by JW Player’s Co-founder and Head of Strategic Partnerships, Brian Rifkin Every year broadcasters and media company executives from around the globe fly to Amsterdam for the IBC Show. Personally, I have been coming to the show for the past five years and am always interested in what folks are excited, and worried, about.

Laying solid foundations for a video-first future

Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention. According to Cisco, video will represent 80% of all internet traffic by 2021. Ahead of the 2018 IBC Show, Brian Rifkin, Co-founder & Head of Strategic Partnerships, dives into how media companies and broadcasters can prepare now for a video-based future. Check out the full article here.

Case Study: Driving Business Growth for Penske Media

JW Player worked with Penske Media to improve viewer engagement and monetization. Penske has built a media empire by bringing together some of the top names in entertainment, music, and fashion. With brands such as Variety, Rolling Stone, and WWD, you most likely have recently turned to a Penkse publication for the inside scoop on your favorite band or designer. However, in order to fund the great journalism that goes on at these publications, Penske needed a video and technology partner that could significantly expand its viewer engagement and monetization opportunities - and that’s where JW Player comes in. In our newest case study, learn how JW Player helped Penske drive a 20% lift in ad revenues and an 18x increase in video plays for Variety. Download the full version here.

Playbook: Become a Video-First Publisher

Our comprehensive guide to making video your #1 source of revenue It's a good time to be in video. But it's not exactly easy getting into video. Some think it's as simple as putting content online and watching the views (and revenue) roll in. But nothing could be further from the truth.

The Video Advertising Brilliance of Roaring Earth

How the nature website scaled its business with 6-second mobile preroll ads and A/B testing Tigers attacking bears. Alligators fighting pythons. Lions tackling hyenas. Such is the addictive drama that unfolds every day on the nature video website Roaring Earth. The niche publisher has mushroomed into a profitable online destination 30 million views strong. At JW Insights 2018, CEO Jan Renner shared how a viewer-centric monetization strategy helped Roaring Earth scale its business.  

Web Video Needs a Real-time Broadcast Solution

Perspectives on the digital video world from JW Player’s SVP of Technology

First, let's clarify the difference between live and real-time video delivery.

Live video is streamed to viewers as an event happens, as opposed to on-demand video, which is prerecorded and streamed to viewers whenever they choose.

HLS and DASH, the two leading streaming protocols in use on the web, can operate in a "live" mode, but they are not real-time protocols. Both require a certain amount of video data to be buffered in the player to guard against network rebuffering and other playback glitches. These buffers create latency. In the case of Apple's HLS, their own guidelines mandate at least three segments of six seconds each, effectively putting each viewer about 20 seconds behind "real" time.

Data in the Driver’s Seat

3 things video publishers can learn from Group Nine Media at JW Insights

Home to content brands like Thrillist and NowThis, Group Nine Media has established itself as one of the world’s most successful video publishers. Each month, the digital media holding company receives about five billion views across its portfolio of premium brands, which also includes The Dodo and Seeker. At  JW Insights, Variety co-Editor-in-Chief Andrew Wallenstein joined Group Nine Media CEO Ben Lerer and Chief Insights Officer Ashish Patel for a discussion of the role data has played in the firm’s growth. Here are three things we learned.  

Building Loyal Audiences in the Attention Economy

JW Insights experts share tips about sustaining engagement when attention spans are shorter than this sent… Remember that study about humans having a shorter attention span than a goldfish? It’s now more urban legend than science, but for publishers looking to build loyal audiences in the attention economy, it isn’t entirely a myth. Keeping eyeballs on videos and ensuring return visits are no easy tasks under the deluge of digital distractions that compete for viewer attention every day. If you’re looking to combat “Goldfish Syndrome,” take a look at these tips from JW Insights experts.  

Restoring Trust in the Digital Ecosystem

Experts at JW Insights weigh in on GDPR's informed explicit consent, brand safety, and blockchain

You have a teenage daughter. For the first time, she’s dating. Guy #1 tells you he’s taking her to see a 3D screening of The Incredibles 2, grab cherry slushies and hot dogs at 7-Eleven, and get gas at Chevron. Guy #2 simply tells you it’s going to be dinner and a movie. In both cases, you gave the go-ahead for the guys to take her out. But which one do you trust more to date your daughter? According to expert panelists at JW Insights, under GDPR, the clear winner in this scenario would be Guy #1.  

Are Machines Taking Over the World?

At JW Insights, experts discuss machine learning’s impact on the future of digital media

Rooted in the idea that machines can be as smart as humans, machine learning applies the concept of artificial intelligence to learn from data and autonomously improve performance based on that information. At JW Insights 2018, industry experts, including JW Player’s SVP of Technology, John Luther, shared their thoughts on what machine learning can—and can’t—do in our rapidly evolving digital age. Here are three takeaways.