It’s All in the Execution: 5 Tips For Building a Sustainable Video Strategy

JW Player cofounder Brian Rifkin shares advice for becoming a video-first publisher Digital video was a $13 billion business in 2017 and is forecasted to grow at a double-digit growth rate for the foreseeable future. And given the rise of next generation digital video platforms like mobile, OTT, and even connected home devices, the growth has no end in sight over the long term.

Market Smarter with Video Intelligence

In a B2B Growth podcast, JW Player CEO Dave Otten shares how marketers can tap into viewer insights that drive the bottom line What lies at the heart of a good marketing plan? It boils down to one thing: understanding what makes your audience tick. But truly getting to this point can be a royal pain. Sometimes there’s limited data. Sometimes there's only a partial story of who the target audience really is.

The good news is that market research is growing more sophisticated every day thanks to video intelligence. Using data and insights gleaned from viewer behavior and consumption, marketers can connect the dots on how audiences engage with media online and reach the right people at the right time. Our CEO Dave Otten explains how on B2B Growth, a daily podcast for B2B marketers.

JW Player Joins Forces with Float Left to Simplify OTT for Publishers

Our partnership provides a complete “over-the-top” solution that reaches viewers seeking premium viewing experiences while ma­intaining choice

We’re proud to partner with Float Left to create an end-to-end OTT solution for content publishers and broadcasters around the world. Float Left is a front-end application developer whose apps have helped publishers like Crackle, NBC Sports, and Viacom delive­­r content on OTT (“over-the-top”) devices. This partnership bridges JW Player’s high-quality online video delivery with Float Left’s apps and custom development. Publishers will be able to expand their content distribution, create premium viewing experiences, and focus on their core business.

An Encouraging Development in the HEVC Patent Mess

Perspectives on the digital video world from JW Player’s SVP of Technology

Earlier this month, HEVC Advance announced changes to their royalty fees for commercial use of the HEVC video compression standard. In short, these changes will make it essentially free to distribute video content on the Internet using the HEVC codec. Previously the content royalty rate was a complex matrix of rates by content type (subscription, title-by-title, etc), but it boiled down to potentially millions of dollars per year.

Infographic: The State of JW Player

A visual story about JW Player's milestone year in video

Earlier this year, we shared data and facts about JW Player's performance in 2017 in this blog post. We've now put together an infographic to visualize that story—including updated player and mobile stats, new client cases, and a bonus section about our company growth. Whether you're meeting us for the first time, a long-time customer, or anyone in between, come on in and get to know JW Player better!

“Where’s the ROI?”

Walking your C-Suite boss through video advertising’s biggest misconception

If you’re in charge of a publisher’s video content program, few events can cause more anxiety than a meeting with the C-Suite when you’re first getting your initiative off the ground.

You’ve assembled a great team, produced dozens of quality videos, and worked late into the night on your carefully crafted distribution strategy. The only problem? Your new video program hasn’t quite delivered the ROI your company was expecting yet. And now it’s up to you to explain why your company should continue devoting resources to it.

What Is Time Watched?

Part 5 of 5 from JW Player’s “Anatomy of a Video Series”

In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched” metric provides an added layer of nuance by identifying exact points of viewer drop-off and where you can improve your video strategy.

Jeroen Wijering to Speak at VidCon Europe

Join JW Player's Chief Innovation Officer as he shares tips for building an owned and operated video site

If you're a publisher wondering how to deal with Facebook's algorithm change, we hear you. Attracting viewers can be a greater challenge now that (organic) referral traffic from Facebook is no longer a viable option.

As we’ve shared, the true way of surviving the storm is creating engaging video content on your owned and operated (O&O) site. This is, to say the least, easier said than done. What’s the best way to go about it? What are key elements of a successful O&O? These are some of the questions our cofounder and Chief Innovation Officer Jeroen Wijering will explore at VidCon Europe in Zurich, Switzerland on April 22.

What Is a Complete?

Part 4 of 5 from our “Anatomy of a Video Series”

In our series of video fundamentals, we've explored embeds, ad impressions, and plays.  We're now at the end of the video life cycle: the complete. If your viewers have watched to this point, congrats! You’ve not only kept their attention, you’ve also unlocked a key component of the all-important Content Score.

How to Write Video Titles that Attract Viewers

The most effective copy supports intent to watch and boosts play rates

The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with viewers who choose to click play, you’ll want to draw them in with captivating and hard-to-refuse headlines. We share tips and examples for creating successful titles that pull in the views.