The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  
  • The state of video ad fraud (Digiday) "Among different types of video inventory, fraudsters go after the most premium stuff. Bots drive just 4 percent of mobile web video traffic. But for over-the-top video — where CPMs are much greater than the mobile web — 20 percent of traffic is from bots, according to Pixalate.”
 
  • Pre-roll VR ads yield highest levels of brand recall (RapidTVNews) “A consumer study of virtual reality (VR) advertising has found that the new medium is highly memorable with 70% aided recall across all ad formats and the highest levels occurring with the pre-roll, achieving as much as 90% aided recall.”

The Playback

     

The Playback

  JW Player's Brian Rifkin says, "Intent to Watch Is the Buzzword of 2018"  (Digiday) Advertisers are now paying ad rates for user-initiated video that are two to three times higher than autoplay video, and the fill rate is about twice as high.

  Online Video Ad Spend Grows by 46% in a year to overtake banner ads for first time (TheDrum) “Advertisers spent a record £14m more on video ads than banner ads for the first time this year, as video advertising grew by 46% to become the fastest-growing ad format in the industry.”

JW8 Supports VAST 4

  As you may have heard, JW Player’s JW8 brings some big improvements to our player and launches tomorrow, Wednesday, October 18! With our focus on pushing new standards and consistent deployment of new product features, JW Player is committed to maintaining its ability to offer publishers the most flexible monetization options possible. With VAST 4, we see many opportunities for moving the industry forward by adopting the new features (and deprecating the old). For us VAST 4 presents an amazing opportunity to embrace new standards and leverage the new metadata and functionality the IAB spec provides. In this post we’ll address some of that new functionality and the issues that prompted the industry to come together to address them.  

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player      

360 Video: Looking Back and Ahead

360 video has opened up a new world of immersive storytelling and branded content for publishers. A year ago, we debuted our take on 360 video and what it means for the online video industry. Let's take a look at the progress 360 video has made over the past 12 months, visit a few new use cases, and analyze 360's current place in the market today and into the future.

The Playback

Top headlines and news from across the digital video industry, curated each week by JW Player 1) Rise of Live Streaming: Trends & Marketing Tips (KoeppelDirect) “The rise of live streaming has created yet another way to engage customers in a truly genuine way, which is the heart of the matter when it comes to social media marketing.”

2) Google Chrome VR: Users Can Now Browse The Entire Internet in Virtual Reality (Independent.co.uk) “Users can give this a try today by navigating to any site in Chrome and then simply putting the ph one into their Daydream View headset.”

Creating “Thumb-Stopping Moments” in Video

Insights from JW Player’s “How to Become a Video First Business” Panel at New York Advertising Week

When the digital landscape is saturated with click-or-swipe videos, how do you create the “thumb-stopping moment” that keeps your audience tapped into your content?

JW Player CEO, Dave Otten, explored this question as moderator of the “How to Become a Video First Business” panel at New York Advertising Week on Thursday, September 28, 2017. By interviewing executives from Business Insider, LittleThings, and Index Exchange, he uncovered tips and takeaways on successfully transitioning from a traditional, “article-first” publisher to one that embraces video’s central role in content and marketing strategy.

   

Vote Today! Streaming Media Readers’ Choice Awards

We're thrilled to be nominated for the 2017 Streaming Media U.S. Readers' Choice Awards! This annual awards program honors digital video’s best products and services, as selected by YOU the folks who know them best. We need your help getting votes before Monday, September 25! Vote now to be eligible to win a Kodak PIXPRO ORBIT360 4K VR Camera Satellite Pack, valued at $549. To be properly counted, your vote must be confirmed before Monday, September 25.  

Vote Now

5 Ways to Get Your Video Tech Ready for Q4

In the northern hemisphere we’re sweating through summer, but Q4 is on the horizon, and your video technology should be optimized and ready to perform. After all, Q4 brings the highest demand for video ad inventory as marketers push their holiday season messages.   This raises a simple but essential question: Is your business prepared? To help, we've compiled five key questions to consider to help you make sure that your video platform is ready for Q4.