- Programmatic advertising is preparing for the first-price auction era (DigiDay) “Exchanges like OpenX, Index Exchange and Rubicon Project are testing first-price auctions — in conjunction with second-price auctions — to help buyers win in a header bidding environment.”
- Google to Share More About Visitors' Search History With Publishers (AdAge) “Information available through the ‘Insight Engine Project’ will include age, gender, relevant search history, shopping history and what visitors seem in the market to buy, according to Google."
2) Google Chrome VR: Users Can Now Browse The Entire Internet in Virtual Reality (Independent.co.uk) “Users can give this a try today by navigating to any site in Chrome and then simply putting the ph one into their Daydream View headset.”
In the past few years, a lack of transparency has led to increasing amounts of fraud.
Insights from JW Player’s “How to Become a Video First Business” Panel at New York Advertising WeekWhen the digital landscape is saturated with click-or-swipe videos, how do you create the “thumb-stopping moment” that keeps your audience tapped into your content?
JW Player CEO, Dave Otten, explored this question as moderator of the “How to Become a Video First Business” panel at New York Advertising Week on Thursday, September 28, 2017. By interviewing executives from Business Insider, LittleThings, and Index Exchange, he uncovered tips and takeaways on successfully transitioning from a traditional, “article-first” publisher to one that embraces video’s central role in content and marketing strategy.
We are one week out from JW Insights, which kicks off at noon next Thursday, May 18 in midtown NYC. This is our 4th annual conference about online video tech and business trends.
Our program is packed with a great lineup of panelists and speakers from…
Adobe executive Stephan Rioux will lead JW Player’s Enterprise Sales team, industry veterans from Kaltura and Yext also join leading video solutions company.
NEW YORK – Dec. 10, 2016 – JW Player, the world’s most popular video player and leading digital and mobile video solutions company, today announced the…