The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 

  • The current state of advertising data, in 5 charts (DigiDay) How advertisers collect, store and use people’s data is being scrutinized more than ever, in large part due to the General Data Protection Regulation. Starting May 25, businesses will need explicit consumer consent to use their data. This is more of a headache for the use of third-party audience data than first-party data that comes directly from the publisher.

The Playback

  • Amazon’s ad business grew 60 percent this quarter (DigiDay) In its fourth-quarter earnings today, Amazon reported that “other” revenue, which mostly means advertising, plus its co-branded credit card agreements, increased to $1.7 billion in the fourth quarter. That’s 60 percent growth year over year.
 

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 

 

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  

  • Publishers are treating Facebook Watch like YouTube (Digiday) "It’s good for publishers to test new products, but publishers will generate the most revenue on their owned-and-operated properties, said Brian Rifkin, co-founder of digital video player company JW Player. He urged publishers to make sure they’re not cannibalizing their own sites by running their video on another distributed platform where the monetization is still unproven.”
 
  • How Many People Did That Story Reach? It Depends Who’s Counting (The Wall Street Journal) “Publishers have long used ‘unique visitors’ as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded in an era when content is being disseminated widely on social media and other platforms.”
 

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  
  • Apple Joins Alliance for Open Media: What Does it Mean?  (Streaming Media) "While Apple's technical motives might be simple, their strategic motives appear more complicated: If it wants to build a video service that competes with Netflix and Amazon, it has to deliver to all devices, not just its own."
   

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

Happy New Year! Now that we've covered our predictions for video in 2018, let's look at some more 2018 forecasts from the media/video world in this special edition of the Playback:

 

  • Programmatic Faces a Turning Point in 2018 (Ad Exchanger) “Issues such as transparency, fraud and nascent mobile adoption will be addressed in a meaningful way. Other issues like consolidation and attribution, or lack thereof, will continue to permeate.”
 

Let’s Celebrate

From all of us at JW Player:

Best wishes for a happy and healthy holiday season!

Join us in 2018 for the latest on all things video.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 
  • Ad Tech Predictions For 2018 (IAB Tech Lab) “These technology insiders offered up expert perspectives on myriad of topics that range from transparency to blockchain, and dynamic content optimization to connected TV—providing insights that could prove helpful in navigating the ecosystem in the next 12 months.”

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  
  • Why Net Neutrality Was Repealed and How It Affects You (New York Times) "Many consumer advocates have argued that if the rules get scrapped, broadband providers will begin selling the internet in bundles, not unlike how cable television is sold today. Want to access Facebook and Twitter? Under a bundling system, getting on those sites could require paying for a premium social media package."
 

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player