The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  

  • Publishers are treating Facebook Watch like YouTube (Digiday) "It’s good for publishers to test new products, but publishers will generate the most revenue on their owned-and-operated properties, said Brian Rifkin, co-founder of digital video player company JW Player. He urged publishers to make sure they’re not cannibalizing their own sites by running their video on another distributed platform where the monetization is still unproven.”
 
  • How Many People Did That Story Reach? It Depends Who’s Counting (The Wall Street Journal) “Publishers have long used ‘unique visitors’ as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded in an era when content is being disseminated widely on social media and other platforms.”
 

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  
  • Apple Joins Alliance for Open Media: What Does it Mean?  (Streaming Media) "While Apple's technical motives might be simple, their strategic motives appear more complicated: If it wants to build a video service that competes with Netflix and Amazon, it has to deliver to all devices, not just its own."
   

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

Happy New Year! Now that we've covered our predictions for video in 2018, let's look at some more 2018 forecasts from the media/video world in this special edition of the Playback:

 

  • Programmatic Faces a Turning Point in 2018 (Ad Exchanger) “Issues such as transparency, fraud and nascent mobile adoption will be addressed in a meaningful way. Other issues like consolidation and attribution, or lack thereof, will continue to permeate.”
 

Let’s Celebrate

From all of us at JW Player:

Best wishes for a happy and healthy holiday season!

Join us in 2018 for the latest on all things video.

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

 
  • Ad Tech Predictions For 2018 (IAB Tech Lab) “These technology insiders offered up expert perspectives on myriad of topics that range from transparency to blockchain, and dynamic content optimization to connected TV—providing insights that could prove helpful in navigating the ecosystem in the next 12 months.”

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  
  • Why Net Neutrality Was Repealed and How It Affects You (New York Times) "Many consumer advocates have argued that if the rules get scrapped, broadband providers will begin selling the internet in bundles, not unlike how cable television is sold today. Want to access Facebook and Twitter? Under a bundling system, getting on those sites could require paying for a premium social media package."
 

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player

The Playback

Top headlines and news across the digital video industry, curated each week by JW Player  
  • The state of video ad fraud (Digiday) "Among different types of video inventory, fraudsters go after the most premium stuff. Bots drive just 4 percent of mobile web video traffic. But for over-the-top video — where CPMs are much greater than the mobile web — 20 percent of traffic is from bots, according to Pixalate.”
 
  • Pre-roll VR ads yield highest levels of brand recall (RapidTVNews) “A consumer study of virtual reality (VR) advertising has found that the new medium is highly memorable with 70% aided recall across all ad formats and the highest levels occurring with the pre-roll, achieving as much as 90% aided recall.”

The Playback

     

The Playback

  JW Player's Brian Rifkin says, "Intent to Watch Is the Buzzword of 2018"  (Digiday) Advertisers are now paying ad rates for user-initiated video that are two to three times higher than autoplay video, and the fill rate is about twice as high.

  Online Video Ad Spend Grows by 46% in a year to overtake banner ads for first time (TheDrum) “Advertisers spent a record £14m more on video ads than banner ads for the first time this year, as video advertising grew by 46% to become the fastest-growing ad format in the industry.”