Three Keys for Video from CES 2019

8K TVs, Apple & Amazon making OTT moves, and making sense of the fractured landscape all led the way at the annual consumer electronics show in Las Vegas.   Every year the Consumer Electronics Show (CES) in Las Vegas, Nevada welcomes leaders and innovators from across a bevy of industries. What started as a show for the latest gadgets has transformed into a show welcoming close to 200,000 people from across a diverse set of industries from transportation to television and healthcare to home building.

JW Insights London 2018 Event Recap

The most important observations about the digital video industry from our second annual Insights London event. Publishers, broadcasters, and brands across the globe are dealing with one of the most crowded and competitive global media environments in recent memory. With video projected to become 80% of internet traffic by 2020, all segments of media - from advertising to editorial to technology - need to come together as premium publishers struggle to succeed in this new normal.

7 Questions to Ask Yourself Before Picking a Video Host

Editor's Note: This post has been contributed by our friends at LemonLight. The post below walks through how to pick the perfect video host to achieve your business goals.  Choosing a video host is no small task. Whether you work at an enterprise company and are looking for a long-term video partner, or are an independent content creator looking for personalized care, finding the right solution is critical if you want your video to be successful.

Overheard at JW Insights London

This year’s Insights conference in London brought together some of the top minds in the video, advertising, creative, and technology industries. On Thursday, November 15th, JW Player convened its second annual Insights London conference to host an afternoon of discussions centered around the topic of business growth through video intelligence.

The Good, the Bad, and the Ugly of VAST Errors

Breaking down how JW Player’s VP of programmatic advertising, Darjan Milojkovic, thinks about Video Ad Serving Template (VAST) errors. VAST error codes enable the player to communicate back to the ad server to explain why a video tag didn't serve an impression to the user. Despite being labeled an error, not all VAST errors indicate a technical malfunction. On the contrary, you can even argue that some of them are good – even necessary for programmatic advertising.

Takeaways from IBC 2018

Perspectives from this year’s IBC Show by JW Player’s Co-founder and Head of Strategic Partnerships, Brian Rifkin Every year broadcasters and media company executives from around the globe fly to Amsterdam for the IBC Show. Personally, I have been coming to the show for the past five years and am always interested in what folks are excited, and worried, about.

Laying solid foundations for a video-first future

Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention. According to Cisco, video will represent 80% of all internet traffic by 2021. Ahead of the 2018 IBC Show, Brian Rifkin, Co-founder & Head of Strategic Partnerships, dives into how media companies and broadcasters can prepare now for a video-based future. Check out the full article here.

Case Study: Driving Business Growth for Penske Media

JW Player worked with Penske Media to improve viewer engagement and monetization. Penske has built a media empire by bringing together some of the top names in entertainment, music, and fashion. With brands such as Variety, Rolling Stone, and WWD, you most likely have recently turned to a Penkse publication for the inside scoop on your favorite band or designer. However, in order to fund the great journalism that goes on at these publications, Penske needed a video and technology partner that could significantly expand its viewer engagement and monetization opportunities - and that’s where JW Player comes in. In our newest case study, learn how JW Player helped Penske drive a 20% lift in ad revenues and an 18x increase in video plays for Variety. Download the full version here.

Web Video Needs a Real-time Broadcast Solution

Perspectives on the digital video world from JW Player’s SVP of Technology

First, let's clarify the difference between live and real-time video delivery.

Live video is streamed to viewers as an event happens, as opposed to on-demand video, which is prerecorded and streamed to viewers whenever they choose.

HLS and DASH, the two leading streaming protocols in use on the web, can operate in a "live" mode, but they are not real-time protocols. Both require a certain amount of video data to be buffered in the player to guard against network rebuffering and other playback glitches. These buffers create latency. In the case of Apple's HLS, their own guidelines mandate at least three segments of six seconds each, effectively putting each viewer about 20 seconds behind "real" time.

Giving Developers Time to Innovate

Perspectives on the digital video world from JW Player’s SVP of Technology

Last week was Hackweek here at JW Player. Every six months we put aside all non-critical engineering work for one week so that our engineers and technical staff can experiment with new ideas. In some cases, these projects are not even directly related to their everyday work.