The Future of Live and Video Everywhere

2016 was a bellwether year for livestreaming, with everything from social networks like Facebook, corporate sites, and the mobile web all offering outlets for real-time video. However, according to analysts, this trend is just starting to gain momentum. 2017 is shaping up to be the year of “live everywhere”, with platforms like JW Live allowing publishers to harness this ubiquity for fresh promotional and revenue opportunities.

From Consumers to Business

To understand the future, it pays to look at the past. In 2007, Justin.tv and USTREAM popularized livestreaming platforms, dedicating entire networks for anyone to broadcast their life in real-time. Similarly, YouTube launched a live video service in 2011. But as mobile devices have gotten smarter and broadband networks have improved, Facebook and a raft of others have followed suit in the last few quarters, resulting in a fragmented set of livestream creation options, especially for consumers. At the same time, major media players, including sports leagues and awards shows, have offered live streams to deepen user engagement. The result of all of this? In 2016, end users began creating video and also watching it in unprecedented numbers.

Beyond Social: Complementing your Facebook Live Strategy

Live streaming has emerged as a critical tool for publishers seeking new monetization opportunities and deepened engagement with audiences. Audience consumption of live content on the Internet is accelerating rapidly, and content creators are rushing to make the most of what that promises. Platforms like Facebook Live offer an attractive option for getting started with live streaming for a wide range of publishers. For smaller organizations without video infrastructure experts on staff, it’s a free platform that allows them to reach into potentially millions of members’ daily lives. For larger organizations, including Buzzfeed and The New York Times, Facebook Live’s paid initiative to jumpstart live streaming on the platform has been a compelling way to experiment with the medium. Additionally, Facebook continues to offer new video features and opportunities to reach audiences across devices.       However, media companies and content producers of all sizes should not start and end their live streaming strategies with social platforms alone. Engaging audiences on one’s owned and operated (O&O) sites with live streaming content also offers publishers and broadcasters a number of advantages.

Is Your Live Social Video Strategy Working?

html5-video-playerWith the growth of online video, connected mobile devices, and Internet for everyone, live content streaming is on the rise. Whether it’s an official cast of an event or concert, or “citizen journalism” efforts that deliver video feeds of what’s happening in the world, live-streaming has become embedded in today’s modern online and social experience. Businesses understandably want to tap into this phenomenon—but making the most of the vast landscape of opportunities means looking beyond consumer-focused platforms like Facebook Live, Periscope/Twitter, YouTube and Snapchat.

JW Live Simplifies Live Streaming

Live streaming is becoming a critical part of the video strategy for many content creators and publishers, especially given the popularity of Facebook Live. However, because of the complexity of typical live streaming workflows and the feature limitations of existing platforms, it has been difficult to deploy live streaming and to reach its full potential. JW Live, our recently-launched  end-to-end platform for live streaming, solves these problems and enables anyone you to quickly setup a live broadcast and monetize it across devices.   screen-shot-2016-12-02-at-11-33-22-am

JW Live’s simple setup process

Live Streaming Just Got Easier

Has setting up a live stream ever given you a headache?

It used to be the case that setting up a live stream involved many steps and a lot of technical expertise. JW Player wanted to make the process much easier, so we created JW Live.

Here's how JW Live is different

Download as a PDF

Adaptive Streaming with HLS in HTML5

UpdateJW Player now offers the highest quality HLS playback across HTML5 desktop and mobile devices! Our market leading HLS support allows you to deliver innovative video experiences for your viewers. Check out all JW Player’s streaming features here. To learn more about the state of HTML5 video and adaptive streaming with HLS, read this report on our developer site. Also, watch this demo that shows JW Player loading fragments by comparing your bandwidth to the available video bitrates. ------------------------------------------------------------------------------------------------------------------------------------------------ Adaptive streaming is the ability for a video player to dynamically adjust video quality based on available bandwidth, device performance and network conditions. Most modern web browsers only support progressive video playback which does not allow for seamless quality switching. The responsibility to provide adaptive streaming falls on modern video players like JW Player. Adaptive playback comes in many formats and protocols and the popularity of each format has changed over the years. We are happy to announce support for HLS playback in JavaScript, taking advantage of the HTML5 Media Source Extensions in desktop Chrome.  With only a few exceptions, HLS in HTML5 will work as it did with Flash, just faster! hls in html5

Google IMA & MPEG-DASH in JW Player SDK for Android & iOS

The JW Player mobile team is excited to bring you the latest features for building a native iOS or Android video player in your apps and monetizing your content. Our newest releases have focused on adding features for advertising, including Google IMA, and adding streaming support for MPEG-DASH. Please read on for more details.
android mpeg-dash

Introducing JW Player 6.11 – Industry Leading HLS

Premium HLS Streaming Everywhere

JW Player 6.11 is now available across all of our platforms. This release dramatically improves HLS functionality and supports new features from Apple’s latest specification. With 6.11, any site that uses JW Player gains access to premium video player functionality typically only available from services like Netflix, Hulu+, and Amazon Prime Video. HLS

Introducing JW Player 6.9

Keyboard Controls, HD 1080p Encrypted HLS, and Casting

Last week we finished pushing out the latest version of JW Player to all of our platforms. The JW Player 6.9 release adds major updates in three areas of the player; keyboard accessibility, HLS streaming, and the ability to play content on Google Chromecast connected devices.

Keyboard Controls

Accessing and controlling a web application with a keyboard should be simple and easy. Unfortunately, it is not and many applications struggle to implement the ability to tab through all of the actionable elements. This becomes particularly challenging with applications that have nested menus and numerous toggles to adjust settings. Assuming that you can even tab into the application, you can can quickly get lost or even stuck inside all of the elements. The only way out is to click outside of the element, which is not always possible for viewers, especially those with vision impairments.

JW Player Keyboard controls

Free Webinar: The State of HTML 5 Video

On Wednesday 16 April at 2pm EST, we hosted a free webinar on the State of HTML5 Video. Jeroen Wijering was joined by Sam Dutton of Google Chrome and Mark Robertson of ReelSEO to provide insights, present demos and answer your questions on HTML5 video.