Introducing ‘Promote’ — A Great Tool for Branded Content

Publishers often tell us that they want to balance the benefits of automatic curation using JW Recommendations with the option to retain editorial control. One common use case is for branded or partner content that may require a specific level of exposure. JW Platform’s tag-based business rules already provide some measure of control around the portion of the video library that recommended videos are drawn from, but sometimes more control is needed. Now we’re introducing ‘Promote,’ a new feature of JW Recommendations that lets you easily choose specific videos or playlists to place in the first or second position of a Recommended playlist, ahead of any videos chosen by our powerful algorithms. Branded content, promotional videos, or key programming has guaranteed placement in prime impression slots even when it might not be recommended to viewers.