JW LIVE AVAILABLE TO ALL ENTERPRISE PLATFORM CUSTOMERS AT NO EXTRA CHARGE

JW Live makes it easy to live stream. Now it’s even easier than before because JW Live is currently available to all Enterprise customers at no additional charge. We have simplified the pricing enabling publishers to experiment with live-streaming without headaches of complex, multi-tiered billing. You only pay for the bytes you stream and you’re billed at the same VOD rate.  We believe that removing the cost of JW Live is the right move for our customers and is in line with JW Player’s friendly approach towards helping customers with their video needs; simple to understand and easy to use. Going live is much more accessible!

Farewell to the cloud-hosted JW Player 6 and say hello to JW Platform Delivery API V2!

Better Delivery through API Science

Building great toolsets to deliver videos seamlessly and at scale is one of the core missions of JW Player. We are excited to announce that customers on JW Platform can now use our new V2 Delivery API endpoints. The V2 endpoints are up to 10x faster, support pagination & poster width selection, and provide easy solutions for building JW Recommendations into any application or publishing workflow. Our V2 endpoints are built on a new technology platform that allows us to quickly roll out new features and support even more customers at high availability. Developers will love our Interactive Delivery API Reference which makes it easy to try out all the new features of /v2/media & /v2/playlists.  

The Future of Live and Video Everywhere

2016 was a bellwether year for livestreaming, with everything from social networks like Facebook, corporate sites, and the mobile web all offering outlets for real-time video. However, according to analysts, this trend is just starting to gain momentum. 2017 is shaping up to be the year of “live everywhere”, with platforms like JW Live allowing publishers to harness this ubiquity for fresh promotional and revenue opportunities.

From Consumers to Business

To understand the future, it pays to look at the past. In 2007, Justin.tv and USTREAM popularized livestreaming platforms, dedicating entire networks for anyone to broadcast their life in real-time. Similarly, YouTube launched a live video service in 2011. But as mobile devices have gotten smarter and broadband networks have improved, Facebook and a raft of others have followed suit in the last few quarters, resulting in a fragmented set of livestream creation options, especially for consumers. At the same time, major media players, including sports leagues and awards shows, have offered live streams to deepen user engagement. The result of all of this? In 2016, end users began creating video and also watching it in unprecedented numbers.

Beyond Social: Complementing your Facebook Live Strategy

Live streaming has emerged as a critical tool for publishers seeking new monetization opportunities and deepened engagement with audiences. Audience consumption of live content on the Internet is accelerating rapidly, and content creators are rushing to make the most of what that promises. Platforms like Facebook Live offer an attractive option for getting started with live streaming for a wide range of publishers. For smaller organizations without video infrastructure experts on staff, it’s a free platform that allows them to reach into potentially millions of members’ daily lives. For larger organizations, including Buzzfeed and The New York Times, Facebook Live’s paid initiative to jumpstart live streaming on the platform has been a compelling way to experiment with the medium. Additionally, Facebook continues to offer new video features and opportunities to reach audiences across devices.       However, media companies and content producers of all sizes should not start and end their live streaming strategies with social platforms alone. Engaging audiences on one’s owned and operated (O&O) sites with live streaming content also offers publishers and broadcasters a number of advantages.

Analytics Segmentation: Ad Impressions

Last August, our data exploration tool Segmentation launched and has helped Advanced Analytics users take control of their data and dig deeper into video performance trends.

This month, we rolled out an important new metric: Ad Impressions!  

 

 

Users can now

Casting and AirPlay Updates in JW 7.9

Screen Shot 2017-01-19 at 10.11.44 AM JW 7.9 brings a major refactor to Casting support that aims to make integrating with the popular second screen experience even easier. You are no longer required to register with Google and you do not have to set up a custom receiver application. Instead we have integrated directly with the default receiver application provided by Google. This allows more video formats to be supported like MPEG-DASH and provides a much quicker setup time to Cast. JW 7.9 also adds support for AirPlay directly within the player controls, allowing viewers to watch videos on AirPlay-supported devices like AppleTV.

JW Player Now Supports Mobile Web Autoplay

Desktop or mobile, web or native app, autoplay or click to play, unmuted or muted on start. There are lots of things to consider when thinking about how you set up players on your page to maximize plays and viewability for your content (and ads if you’re running them) across devices and browsers. It may seem like a no-brainer thanks to the scrolling feeds of images and videos made popular by the likes of Facebook and others, but autoplaying video content on mobile was not always possible. With JW Player 7.8, you can now configure your players to automatically start playback on mobile without going fullscreen. iphoneblackvert05x

Is Your Live Social Video Strategy Working?

html5-video-playerWith the growth of online video, connected mobile devices, and Internet for everyone, live content streaming is on the rise. Whether it’s an official cast of an event or concert, or “citizen journalism” efforts that deliver video feeds of what’s happening in the world, live-streaming has become embedded in today’s modern online and social experience. Businesses understandably want to tap into this phenomenon—but making the most of the vast landscape of opportunities means looking beyond consumer-focused platforms like Facebook Live, Periscope/Twitter, YouTube and Snapchat.