The State of JW Player

Highlights, data, and fun facts from 2017

As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, doubled the size of our staff, developed 36+ new features, and brought video to more screens than ever.

The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.

JW London Insights

Recapping our first conference in England’s capital

JW London Insights was a success! We were so happy to explore the future of visual storytelling and digital advertising with experts around the industry and some of the best video publishers from across the UK and Europe. The event not only provided great insight into being a video-first publisher, but it featured conversations on hot topics like virtual reality and the fight against fraud in video advertising.

   

It’s Showtime

Our Showcase tool creates a turnkey video website in seconds In the constant evolution of the video world, industry trends frequently translate into opportunity. Consider these insights:
  • Smartphone apps now account for more than half of the time people spend online.
  • A website loses 6% of its users after the first two seconds of load time…. and another 6% for every second after.
  • Digital video advertising revenue grew 145% on mobile and only 16% on desktop in 2016.
Taken together, these stats reveal a powerful trifecta of opportunity for improving mobile support, speed, and video monetization. We’ve focused on helping our clients capture this synergy in our latest product, JW Showcase, which enhances overall viewer experience and boosts ad revenue.

JW8: Launched!

We’re thrilled to release the next generation of our video player, JW8. For all the latest coverage on this update, check out our resources.

Why Upgrade to JW8?

Stay ahead of browser updates with our newest video player, JW8

 

Browser updates occur once a month. If you’re using an outdated video player, your audience may run into errors the next time you try to launch content on browsers like Chrome and Safari. What this can mean for you is lost impressions, and as you head into the final financial quarter of the year, why put your advertising revenue at risk?

JW Player 8: Let’s Talk About Industry-Leading Support

  Longtime users know that JW Player is synonymous with video and advertising innovation. Some key achievements include JW Player being the first:
  • Embeddable web player
  • VAST web player
  • HTML5 web player
  • Web player to support HLS and MPEG-DASH
  • Only video solution to be Google Certified
JW Player 8 continues to honor that legacy of innovation with early support for VAST4 and Facebook WebView. The final part of our three-part blog series focuses on JW8’s INDUSTRY-LEADING SUPPORT.

Introducing ‘Promote’ — A Great Tool for Branded Content

Publishers often tell us that they want to balance the benefits of automatic curation using JW Recommendations with the option to retain editorial control. One common use case is for branded or partner content that may require a specific level of exposure. JW Platform’s tag-based business rules already provide some measure of control around the portion of the video library that recommended videos are drawn from, but sometimes more control is needed. Now we’re introducing ‘Promote,’ a new feature of JW Recommendations that lets you easily choose specific videos or playlists to place in the first or second position of a Recommended playlist, ahead of any videos chosen by our powerful algorithms. Branded content, promotional videos, or key programming has guaranteed placement in prime impression slots even when it might not be recommended to viewers.

JW Player 8: Let’s Talk About Customization

Here at JW Player, we often get feedback that publishers love how flexible and easy it is to customize the player to fit their branding needs. The upcoming release of JW Player 8 expands on this classic JW hallmark by overhauling the entire customization process to provide publishers with more options and increased efficiency. Part two of this three-part blog series will highlight JW8’s improvements on CUSTOMIZATION.

Showcasing the redesigned JW8 skin

JW Player 8: Let’s Talk About Speed

We’re proud to introduce JW Player 8 — our fastest, most flexible, and advanced player yet. This release is the culmination of what we’ve learned about publisher needs and optimal viewing behavior since our last major iteration of JW Player nearly two years ago. The improvements we’ve made center around three themes:
  • Player speed
  • User interface customization
  • Industry-leading support
Leading up to the launch of JW Player 8 this fall, we will highlight each theme in detail in a three-post blog series. Today’s post will focus on how our advancements in speed will improve the viewing experience and increase engagement for your audiences.

Introducing JW Player’s New Analytics Overview!

We recently overhauled our Analytics Overview page with a modern design refresh and leveraging our brand new Reporting API. At JW Player we serve a variety of users, from content editors and developers to ad operations managers. We set out to build a clean and intuitive interface that provides at-a-glance value to everybody--even those who don’t normally geek out over data!