- Deliver a broadcast quality viewing experience on the web
- Anticipate and deliver the content that matters
On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to share their wisdom about harnessing the power of data (and other best practices) to engage viewers and boost revenues.
More than 300 premium publishers, broadcasters, partners, and influencers joined us for enriching discussions on industry hot topics, including video intelligence, machine learning, video player bidding, and content syndication. Here are a few highlights and takeaways from our most successful conference to date.
- Enhance viewer experience through video intelligence
- Improve monetization with playlist and ad performance insights
- Ensure GDPR compliance
Publishers with premium or co-sponsored content seek both startup speed and video quality. In the past, this has meant trading off video quality for speed: to maintain fast startup times, our player doesn’t wait for an initial quality estimation before downloading segments and beginning playback. Instead, our player has always defaulted to the lowest quality setting in the manifest, sometimes resulting in negative impacts to viewer experience and brand integrity. To help customers with these challenges, JW 8.3 improves adaptive streaming, avoiding the lowest quality setting altogether if the viewer’s available bandwidth and the player size can support a higher quality start.
We are excited to announce that JW Player’s April 2018 product release is now generally available.
In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content presentations that work well across all devices. Publishers that fail in this execution suffer from low view counts, high abandonment rates, and fewer return visits. In the second part of our Recommendations blog post series, we will discuss the visual improvements to Recommendations that enhance user interaction with content.
Earlier this year, we shared data and facts about JW Player's performance in 2017 in this blog post. We've now put together an infographic to visualize that story—including updated player and mobile stats, new client cases, and a bonus section about our company growth. Whether you're meeting us for the first time, a long-time customer, or anyone in between, come on in and get to know JW Player better!
Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.
As Senior Product Manager of JW Recommendations, I’m pleased to share some exciting features we’ve been developing to deliver the best in video intelligence:
- Tag exclusion rules
- New Out-Player Widgets
- Powerful API tools
- Even Better Recommendations