We are excited to announce that JW Player’s April 2018 product release is now generally available.
In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content presentations that work well across all devices. Publishers that fail in this execution suffer from low view counts, high abandonment rates, and fewer return visits. In the second part of our Recommendations blog post series, we will discuss the visual improvements to Recommendations that enhance user interaction with content.
Earlier this year, we shared data and facts about JW Player's performance in 2017 in this blog post. We've now put together an infographic to visualize that story—including updated player and mobile stats, new client cases, and a bonus section about our company growth. Whether you're meeting us for the first time, a long-time customer, or anyone in between, come on in and get to know JW Player better!
Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.
As Senior Product Manager of JW Recommendations, I’m pleased to share some exciting features we’ve been developing to deliver the best in video intelligence:
- Tag exclusion rules
- New Out-Player Widgets
- Powerful API tools
- Even Better Recommendations
One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is skipped to the main content, it is imperative to start video as quickly as possible. If viewers are stuck waiting for the video to load, they will leave and likely not come back. The rate at which viewers abandon video increases the longer they have to wait. Studies show that most viewers are willing to wait 1-2 seconds for video to start. After that, you can expect a 6% drop-off for each additional second of wait time.
We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers.
As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, expanded into new markets around the world, developed 36+ new features, and brought video to more screens than ever.
The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.
JW London Insights was a success! We were so happy to explore the future of visual storytelling and digital advertising with experts around the industry and some of the best video publishers from across the UK and Europe. The event not only provided great insight into being a video-first publisher, but it featured conversations on hot topics like virtual reality and the fight against fraud in video advertising.