Now, JW Customers Can Create a Roku Channel in a Few Simple Steps

rolling-stone-on-roku1 JW Player thrives on providing publishers with easy-to-use tools for distributing and monetizing their video content across platforms. That’s why we’re thrilled to partner with Roku to help video creators set up a dedicated Roku channel to extend their reach to viewers on the popular OTT platform.

Our JW Player for Apple TV Beta is Beautiful, Easy–and Free

JW Player for Apple TV We're excited to announce the Beta of our new JW Player for Apple TV app builder. This software enables anyone to easily put their video content on the new Apple TV in a customized app with no coding and minimal configuration. As we mentioned in our previous Apple TV blog post, when the new Apple TV was announced we dove into the developer documentation to see how best to support the device for our customers. After considering a number of approaches we decided to create a product that aligns with our core values of simplicity, ease-of-use and extensibility. We have also decided to make the product free to all JW Player customers and to open-source the code.

Introducing JW Player 6.10

Native VAST Ad Tag Waterfalling, Expanded Ad Scheduling, Chromecast Update

JW Player 6.10 is now available across all of our platforms. This release adds simplified and more powerful advertising capabilities along with expanded functionality for Google Chromecast.

Improved Advertising Capabilities

As video advertising continues to rapidly grow in popularity, we strive to deliver new functionality to help publishers take advantage of this monetization opportunity. In JW Player 6.10 Ads Edition we added new and simplified capabilities for VAST Ad Tag Waterfalling and Ad Scheduling. The ads control bar has also been refined based on many customer requests to fade away after the ad starts playing.

Native VAST Ad Tag Waterfalling

JW Player 6.8 Ads Edition was the first to implement VAST 3.0 video advertising in a simple, straightforward way, supporting VAST tags from nearly any Ad Server/Network. JW Player 6.10 Ads Edition builds on this industry-leading VAST capability by adding native Ad Waterfalling support.

To better understand the value of Ad Waterfalling, lets look at the problem it is trying to solve: Ad Fill Rate. When a video player makes an ad request, there is the potential for that ad request to not return an ad. The Ad Fill rate is the percentage of ad requests that are fulfilled and return an ad. In practice, this means that publishers are not able to monetize every video play.

JW Player Customers Go Live with Chromecast

As the new kid (CTO that is) on the block, I’m excited to share that a number of our customers including Baeblemusic, SnagFilms, and RiffTrax have gone live using JW Player’s Chromecast integration for their video player deployments, enabling users to interact with their content on the big screen. Our customers have enabled streaming of free movies, TV shows, music videos, artist interviews, movie trailers, video game highlights, video gameplay, and paid original video content for their users via this integration. These rollouts rapidly follow the launch of Chromecast support in July, which enables users to cast video onto a Chromecast connected TV and then use their computer as a remote control. JW Player is the only standalone web video player on the market offering Chromecast streaming that is fully integrated with standards-based VAST video advertising, as well as the ability to customize the look and feel of the branded video player in the primary screen. Keep reading to see more of our amazing Chromecast customer integrations! chrome

Introducing JW Player 6.9

Keyboard Controls, HD 1080p Encrypted HLS, and Casting

Last week we finished pushing out the latest version of JW Player to all of our platforms. The JW Player 6.9 release adds major updates in three areas of the player; keyboard accessibility, HLS streaming, and the ability to play content on Google Chromecast connected devices.

Keyboard Controls

Accessing and controlling a web application with a keyboard should be simple and easy. Unfortunately, it is not and many applications struggle to implement the ability to tab through all of the actionable elements. This becomes particularly challenging with applications that have nested menus and numerous toggles to adjust settings. Assuming that you can even tab into the application, you can can quickly get lost or even stuck inside all of the elements. The only way out is to click outside of the element, which is not always possible for viewers, especially those with vision impairments.

JW Player Keyboard controls

Premium HTML5 Video Coming to a Browser Near You

With the recent announcements from Apple/Netflix and Mozilla, all modern desktop browsers will soon support the proposed HTML Encrypted Media Extensions (EME) standard. EME provides a standardized approach for playing encrypted content in HTML5. One application of encrypted video is the enforcement of Digital Rights Management (DRM) on paid video content. Many content owners (film studios, sports leagues, etc.) mandate using DRM to distribute their content online.

HTML5 video lockbox

What does all of this alphabet soup mean for users? In short, the EME standard enables publishers to deliver premium video to browsers without the need for plugins. To date, doing DRM in the browser requires the Adobe Flash, Microsoft Silverlight or Google Widevine plugins. These plugins use non-interoperable file formats, protocols and DRM key systems, creating fragmentation. EME solves (most of) these issues, enabling premium video in HTML5 using a single file format and streaming protocol.

Chromecast & the Future Of Web TV

In this post, we’ll discuss the state of Web TV today and some thoughts on how & why Google’s Chromecast will boost its adoption. Named Gadget of the Year by Time Magazine, this cool little dongle plays internet video on your TV for just $35. Moreover though, it provides a fresh approach to Web TV interaction that, in the words of Netflix’s Todd Yellin, “Could take second-screen TV mainstream“.