We’re proud to partner with Float Left to create an end-to-end OTT solution for content publishers and broadcasters around the world. Float Left is a front-end application developer whose apps have helped publishers like Crackle, NBC Sports, and Viacom deliver content on OTT (“over-the-top”) devices. This partnership bridges JW Player’s high-quality online video delivery with Float Left’s apps and custom development. Publishers will be able to expand their content distribution, create premium viewing experiences, and focus on their core business.
As 2017 winds down, we look ahead to the most important trends and opportunities in the future of video. From shorter mobile video ads to the rise of native apps and machine learning, the evolution of the industry is only just beginning.
Get a head start on navigating the landscape with 2018 predictions from our video experts.
For digital video publishers, over-the-top (OTT) content delivery has become an increasingly attractive option over the past several years. By delivering quality content straight to internet-connected devices, publishers of ad-supported video on-demand (AVOD) can generate new revenues, reach new audiences, and engage their viewers inside an immersive new environment.
According to comScore, OTT content was viewed in 51 million homes this past April, up 16% from six months prior. As more people gain access to reliable broadband internet, OTT is poised to become a crucial piece of the puzzle for video publishers of all shapes and sizes.
But in order for an ad-supported publisher to succeed in OTT, it must first take a moment to optimize its strategy for its unique audience and specific business goals. Here are five questions every publisher should ask before jumping into the OTT fray.
Native VAST Ad Tag Waterfalling, Expanded Ad Scheduling, Chromecast Update
JW Player 6.10 is now available across all of our platforms. This release adds simplified and more powerful advertising capabilities along with expanded functionality for Google Chromecast.
Keyboard Controls, HD 1080p Encrypted HLS, and Casting
Last week we finished pushing out the latest version of JW Player to all of our platforms. The JW Player 6.9 release adds major updates in three areas of the player; keyboard accessibility, HLS streaming, and the ability to play content on Google Chromecast connected devices.
Accessing and controlling a web application with a keyboard should be simple and easy. Unfortunately, it is not and many applications struggle to implement the ability to tab through all of the actionable elements. This becomes particularly challenging with applications that have nested menus and numerous toggles to adjust settings. Assuming that you can even tab into the application, you can can quickly get lost or even stuck inside all of the elements. The only way out is to click outside of the element, which is not always possible for viewers, especially those with vision impairments.
With the recent announcements from Apple/Netflix and Mozilla, all modern desktop browsers will soon support the proposed HTML Encrypted Media Extensions (EME) standard. EME provides a standardized approach for playing encrypted content in HTML5. One application of encrypted video is the enforcement of Digital Rights Management (DRM) on paid video content. Many content owners (film studios, sports leagues, etc.) mandate using DRM to distribute their content online.
What does all of this alphabet soup mean for users? In short, the EME standard enables publishers to deliver premium video to browsers without the need for plugins. To date, doing DRM in the browser requires the Adobe Flash, Microsoft Silverlight or Google Widevine plugins. These plugins use non-interoperable file formats, protocols and DRM key systems, creating fragmentation. EME solves (most of) these issues, enabling premium video in HTML5 using a single file format and streaming protocol.