Takeaways from IBC 2018

Perspectives from this year’s IBC Show by JW Player’s Co-founder and Head of Strategic Partnerships, Brian Rifkin Every year broadcasters and media company executives from around the globe fly to Amsterdam for the IBC Show. Personally, I have been coming to the show for the past five years and am always interested in what folks are excited, and worried, about.

Live OTT: The Advertising Opportunity

5 Insights about monetizing OTT video from Advertising Week Europe

Live OTT (“over-the-top”) video is pushing the boundaries of digital video, and more and more advertisers have taken notice. But to truly become a burgeoning field in the world of digital advertising, OTT monetization must find its footing among a number of issues. At Advertising Week Europe, industry experts—including JW Player’s COO Bill Day—sat down with Léon Siotis of SpotX to discuss the challenges and opportunities within OTT advertising. Here are 5 key takeaways.  

JW Player Joins Forces with Float Left to Simplify OTT for Publishers

Our partnership provides a complete “over-the-top” solution that reaches viewers seeking premium viewing experiences while ma­intaining choice

We’re proud to partner with Float Left to create an end-to-end OTT solution for content publishers and broadcasters around the world. Float Left is a front-end application developer whose apps have helped publishers like Crackle, NBC Sports, and Viacom delive­­r content on OTT (“over-the-top”) devices. This partnership bridges JW Player’s high-quality online video delivery with Float Left’s apps and custom development. Publishers will be able to expand their content distribution, create premium viewing experiences, and focus on their core business.

What’s Next for Video in 2018?

JW Player Leaders Predict What’s in Store for Video Next Year

As 2017 winds down, we look ahead to the most important trends and opportunities in the future of video. From shorter mobile video ads to the rise of native apps and machine learning, the evolution of the industry is only just beginning.

Get a head start on navigating the landscape with 2018 predictions from our video experts.

5 Questions Every Ad-Supported Video Publisher Should Ask Before Jumping into OTT

For digital video publishers, over-the-top (OTT) content delivery has become an increasingly attractive option over the past several years. By delivering quality content straight to internet-connected devices, publishers of ad-supported video on-demand (AVOD)  can generate new revenues, reach new audiences, and engage their viewers inside an immersive new environment.

According to comScore, OTT content was viewed in 51 million homes this past April, up 16% from six months prior. As more people gain access to reliable broadband internet, OTT is poised to become a crucial piece of the puzzle for video publishers of all shapes and sizes.

But in order for an ad-supported publisher to succeed in OTT, it must first take a moment to optimize its strategy for its unique audience and specific business goals. Here are five questions every publisher should ask before jumping into the OTT fray.

Now, JW Customers Can Create a Roku Channel in a Few Simple Steps

rolling-stone-on-roku1 JW Player thrives on providing publishers with easy-to-use tools for distributing and monetizing their video content across platforms. That’s why we’re thrilled to partner with Roku to help video creators set up a dedicated Roku channel to extend their reach to viewers on the popular OTT platform.

Our JW Player for Apple TV Beta is Beautiful, Easy–and Free

JW Player for Apple TV We're excited to announce the Beta of our new JW Player for Apple TV app builder. This software enables anyone to easily put their video content on the new Apple TV in a customized app with no coding and minimal configuration. As we mentioned in our previous Apple TV blog post, when the new Apple TV was announced we dove into the developer documentation to see how best to support the device for our customers. After considering a number of approaches we decided to create a product that aligns with our core values of simplicity, ease-of-use and extensibility. We have also decided to make the product free to all JW Player customers and to open-source the code.

Introducing JW Player 6.10

Native VAST Ad Tag Waterfalling, Expanded Ad Scheduling, Chromecast Update

JW Player 6.10 is now available across all of our platforms. This release adds simplified and more powerful advertising capabilities along with expanded functionality for Google Chromecast.

JW Player Customers Go Live with Chromecast

As the new kid (CTO that is) on the block, I’m excited to share that a number of our customers including Baeblemusic, SnagFilms, and RiffTrax have gone live using JW Player’s Chromecast integration for their video player deployments, enabling users to interact with their content on the big screen. Our customers have enabled streaming of free movies, TV shows, music videos, artist interviews, movie trailers, video game highlights, video gameplay, and paid original video content for their users via this integration. These rollouts rapidly follow the launch of Chromecast support in July, which enables users to cast video onto a Chromecast connected TV and then use their computer as a remote control. JW Player is the only standalone web video player on the market offering Chromecast streaming that is fully integrated with standards-based VAST video advertising, as well as the ability to customize the look and feel of the branded video player in the primary screen. Keep reading to see more of our amazing Chromecast customer integrations! chrome