On Wednesday 16 April at 2pm EST, we hosted a free webinar on the State of HTML5 Video. Jeroen Wijering was joined by Sam Dutton of Google Chrome and Mark Robertson of ReelSEO to provide insights, present demos and answer your questions on HTML5 video.
We are happy to announce today that we have expanded advertising support for mobile within the JW Player. The JW Player now enables the delivery of VAST-compliant, pre-roll advertising into smartphone and tablet devices, giving publishers increased opportunities to monetize their fast-growing mobile audiences. In addition, the JW Player includes an enhanced version of its advanced Advertising API which allows publishers to monetize live streaming events and to control ad scheduling across multiple networks. Together, these features help to further expand our leadership position in supporting the ad ecosystem, across both mobile and Web.
A while back Twitter introduced a feature called "Twitter cards" that allows you to embed rich content such as video directly into a tweet. The content is then visible when you click "view media" on your timeline, on the permalink for a tweet, when you embed a tweet, and in the official twitter apps. Any site can do this; all you need are some Twitter friendly meta tags in the head of your page and a video page that can be embedded into an iframe.
So, what’s the problem?
We recently released brand new versions of our Bits on the Run Android app and Bits on the Run iPhone app to bring you mobile analytics, Facebook and Twitter sharing, and some important system updates. The apps are labeled version 2.0 because we rewrote a lot of our code and included several great new features.
Here at LongTail, we have a unique opportunity to observe and understand how video is being watched over the Internet. Our popular video player (JW Player) and video hosting platform (Bits on the Run) provide us with insight on video and device viewing habits. With the increasing popularity of tablets, we decided to have a closer look at just how this new class of devices account for video consumption across the Internet.
Even before Adobe's announcement back in November that it would cease supporting Flash on Android devices, it was becoming clear to us at LongTail Video that the JW Player would need to shift its focus on Android devices towards HTML5 mode. We took the first step with the release of the 5.9 player, which now embeds itself in HTML5 mode on all Android devices by default, since our testing has shown that Android is fully capable of playing HTML5 video.
As HTML5 grows its share of the online video market, web video publishers are beginning to look for ways to monetize videos being played outside of the traditional Flash advertising methods. But when someone watches a video in HTML5 mode, what should that experience be like? What's possible, given the current state of the tech?