JW Player Launches Android SDK Public Beta

We're pleased to announce the Public Beta release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build the JW Player video and advertising features they love into native Android apps. Cisco predicts that by 2018, two-thirds of the world's mobile data traffic will be video content. According to ComScore, 47% of Internet traffic is attributed to mobile apps (more than desktops) and the average mobile consumer spends 86% of their time using mobile apps. JW Player for Android SDK opens this fast-growing world of native mobile apps to the community of over two million web sites that use JW Player. At the same time, this SDK empowers publishers new to JW Player to include video and audio streaming in their native Android apps. This is our first SDK for devices, and more are coming, including iOS. Also, with the recent addition of Google Chromecast support for our desktop players, we are delivering broader device coverage for publishers to expand their audiences and increase monetization on traditional TV screens. We have a similar goal with all of our SDKs: to provide publishers with more opportunities for delivering video content and ads to phones, tablets, OTT boxes, TVs and other devices.

Free Webinar: The State of HTML 5 Video

On Wednesday 16 April at 2pm EST, we hosted a free webinar on the State of HTML5 Video. Jeroen Wijering was joined by Sam Dutton of Google Chrome and Mark Robertson of ReelSEO to provide insights, present demos and answer your questions on HTML5 video.

Interfacing with Video on Mobile Browsers

Video on mobile web browsers Whether you’re watching an episode of your favorite TV show, or wanting to see your best friend’s kid, cat, or dog roll around on the floor, videos are a significant part of browsing the web. With the growing availability of portable devices that conveniently fit into palms, pockets, and bags, you are are more likely than ever to view video on a smartphone or tablet. With millions of apps available on the marketplace, how are you going to watch the video - in an application or in the device’s mobile web browser? According to the Nielsen 2013 Consumer Mobile Report, videos are being watched in mobile browsers just as frequently as in applications in developed markets.

JW Player Expands Advertising Support For Mobile

We are happy to announce today that we have expanded advertising support for mobile within the JW Player. The JW Player now enables the delivery of VAST-compliant, pre-roll advertising into smartphone and tablet devices, giving publishers increased opportunities to monetize their fast-growing mobile audiences.  In addition, the JW Player includes an enhanced version of its advanced Advertising API which allows publishers to monetize live streaming events and to control ad scheduling across multiple networks.  Together, these features help to further expand our leadership position in supporting the ad ecosystem, across both mobile and Web.

Supporting Twitter Cards

A while back Twitter introduced a feature called "Twitter cards" that allows you to embed rich content such as video directly into a tweet. The content is then visible when you click "view media" on your timeline, on the permalink for a tweet, when you embed a tweet, and in the official twitter apps. Any site can do this; all you need are some Twitter friendly meta tags in the head of your page and a video page that can be embedded into an iframe.

The Pain of Live Streaming on Android

Streaming video on mobile devices remains one of the most challenging and frustrating experiences for viewers and broadcasters alike. When HTTP Live Streaming (HLS) was introduced, the goal was simple: easily stream live and on-demand video content to devices with a variety of bandwidth connections. Adaptive streaming is the marquee feature of HLS, and while Adobe’s RTMP can offer similar capabilities in Flash, desktop browsers like Chrome and Firefox can play HLS streams using a player like the JW Player. HLS is enhanced further by native implementations found within Safari and iOS, which makes streaming to mobile devices even easier.

So, what’s the problem?

Mobile platforms for video: understanding where and when

Here at LongTail, we have a unique opportunity to observe and understand how video is being watched over the Internet. Our popular video player (JW Player) and video hosting platform (Bits on the Run) provide us with insight on video and device viewing habits. With the increasing popularity of tablets, we decided to have a closer look at just how this new class of devices account for video consumption across the Internet.