There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins.
But there’s much more to it.
The definition of a play depends on who you’re asking and what you’re measuring. Here at JW Player, we believe that not all plays are created equal, and it’s important to understand what these differences are. Knowing how to evaluate the quality of a play is key to increasing views and engagement.