Video Metadata Practices to Boost SEO

Metadata is best described as data about your data. In the context of the internet, it is a quick reference (or key word) used to help describe the larger concept of your web page content. It comes in the form of descriptive titles, text, keywords, and dates.

Web page metadata has been used by web developers and designers for quite some time now. More recently, the importance of metadata in the context of online video has been recognized. So what should this mean for your videos? Read on and find out...

Using Closed Captions for Online Video

Web video accessibility is a broad term that refers to making videos usable for all types of viewers. Traditionally, it refers to those with impairments, but more recently the definition has broadened. At LongTail Video, we feel strongly about creating the means of equal access to online video content. By building products that support features such as multi-language video captions, we aim to increase viewer accessibility. Though there are many pieces to making a video fully accessible, in this post we focus the discussion on closed captions.

Optimize Your Video for Mobile Playback

With the Android and iOS platforms growing like weeds, online publishers are scrambling to mobilize their video players and profit from these additional viewers. Since Appleā€™s iOS doesn't run Flash, most of these publishers turn to the HTML5 <video> tag for delivering their clips to mobile devices.

While this is a critical first step (better to have your videos play than not), it is also just the start. The mobile user experience (UX) model is vastly different from that of the desktop computer, which means additional work is needed in areas such as interface, streaming and advertising. These UX differences have several implications for video players.

Touch Versus Mouse

Our Tips for Shooting Web Friendly Video that Compresses Well

When it comes to bringing an attractive video experience to your website, the real star is of course the video itself. If your videos look attractive, viewers will be more engaged, and less likely to navigate away. Not only do quality videos look better, they will also compress better, which helps with two important factors - you save on video delivery costs, and smaller files mean your viewers need less bandwidth to watch the videos smoothly.

Here are a few tricks for making your videos look and sound as good as possible. Web friendly video should be easy to compress, and continue to look good even after it has been encoded to a low bitrate.

JW Player 5.7: All about HTML5 Playlists

This release of the JW Player 5.7 focuses heavily on lifting HTML5 support closer to parity with Flash. The most glaring gap had been the lack of support for XML playlists and for a visual playlist UI component. We're happy to announce that those features are now available. Read more to find out what's new.

Using a Web Proxy to Test and Debug the JW Player or: Why Charles is our Best Friend

One of the tools that we've come to rely on quite heavily over the past several years is a web proxy. Frequently, we see support requests come in where a publisher has misconfigured the player by pointing it at a video file or skin which does not exist on their server. Using a web proxy, it's possible to log all requests, making it quite easy to see when requests are failing because the file they're trying to load isn't there. Additionally, since some web proxies allow you to modify requests, publishers can test out new player versions, plugins, or skins without modifying any code on their live site. In this blog post, we'll show you how to use a web proxy called Charles to help you debug your current JW Player configuration and test out new configurations.

Adding Video to Your WordPress Blog

The amount of video content on the Internet has exploded over the last few years. This is due in large part to products like the JW Player and services like YouTube and Vimeo. More and more users have come to expect the sites they visit to contain video content. As a result many bloggers are seeing the value in having video content on their site. Not only does it make their site more engaging for their users, it can also be a source of revenue for them through the use of video advertising.

Supporting Mobile Video on Your Site

One of the most often asked questions when discussing transcoding is How do I support iPads, iPhones, Blackberries and Android phones?. The goal of this blogpost is to remove some of the mystery behind transcoding for devices and present a solution that will work across a wide range of them.

The Problem

Many popular video formats, like FLV or WMV, will not play on devices like the iPhone. Even videos encoded in MP4 may not play back, resulting in the following screen:

iPhone Error
Error playing video on an iPhone

Live Streaming Using Wowza EC2

Publishing a few on-demand videos can be cheap and simple: just upload the videos to your site and use a tool like the JW Player to embed them on your site. Historically, publishing a live stream has been challenging and a lot more expensive.