Supporting Mobile Video on Your Site

One of the most often asked questions when discussing transcoding is How do I support iPads, iPhones, Blackberries and Android phones?. The goal of this blogpost is to remove some of the mystery behind transcoding for devices and present a solution that will work across a wide range of them.

The Problem

Many popular video formats, like FLV or WMV, will not play on devices like the iPhone. Even videos encoded in MP4 may not play back, resulting in the following screen:

iPhone Error
Error playing video on an iPhone

Live Streaming Using Wowza EC2

Publishing a few on-demand videos can be cheap and simple: just upload the videos to your site and use a tool like the JW Player to embed them on your site. Historically, publishing a live stream has been challenging and a lot more expensive.

Building a Video Sitemap

Is your goal to increase the total number of video views on your site? Are you having trouble ranking high within search engine results? This blog post will present some basic guidelines for achieving this goal — and building a robust Video Sitemap for your site.

One of the most effective ways to drive traffic to your videos, and site in general, is through the use of a sitemap, or in this case, a video sitemap. A sitemap provides search engines with information about your site, and a video sitemap provides information on your videos. In essence, it makes it easier for search engines (i.e. Google) to understand the content of your site, and assign the appropriate rankings.

Using the JW Embedder to Embed Your Player

Prior to the JW 5.3 release, the most common methods used to embed the JW Player on your website were object/embed code and swfobejct (1.5 or 2.X). With the release of JW 5.3, we also introduced our own embed method, the JW Embedder, referenced as jwplayer.js. We recommend the JW Embedder when you’re looking to achieve the following:

JW Player JavaScript API Webinar

The JW Player Team is excited to present their first webinar on the JW Player JavaScript API introduced in the 5.3 Release. Real examples and tips on how to take advantage of the scripting capabilities in the new API are presented in the recorded session below.

Free Webinar: Introduction to the JW Player JavaScript API

The JW Player Team is hosting a Free Webinar on the new JavaScript API introduced in the JW Player 5.3 release. Live examples and tips on how to best utilize the scripting capabilities of the new API will be discussed. Note that due to overwhelming response, we are hosting two webinar sessions to accommodate everyone. The same topics will be covered on both days. Although registration is full for our November 18th session, spots are still open for the session on Friday, November 19th @ 2:00 PM ET, so please register today!

Understanding Video Analytics

Online video is slowing becoming ubiquitous - used more and more by publishers to promote their products and services to their customers. So how do you measure just how ubiquitous it has become? Our Answer: Video Analytics.

It is becoming increasingly important to analyze video performance. For example, retailers want to know if their video marketing efforts increase sales. Publishers want to know which type of videos (and accompanying advertisements) have the greatest return on investment. Foundations want to know if their video bulletins are successfully increasing awareness of their mission. Analytics are both intriguing and insightful across many industries.

Transcoding Best Practices

Core Wisdom

Transcoding is something of an art form whereby one must balance dozens of requirements, formats, parameters and more. Sometimes this can seem daunting for those that just want to know a little more information or want to step into the world of digital media. What follows are a culmination of best practices developed while building Bits on the Run over the last few years. This is by no means an exhaustive list but should give a good idea of some things to watch out for or remember after reading the basic Overview of Transcoding.

Podcast on HTML5: LongTail’s Jeroen Wijering Live

For those of you interested in learning more about HTML5 video and where it’s going, Jeroen Wijering, the creator of the JW Player, is speaking today on Dan Benjamin’s podcast, The Conversation, Wednesday, July 14th at 1:00 PM ET.    

We expect a fantastic and informative discussion with leading experts on HTML5 video – its advantages, its drawbacks and its future.  

You can listen to the podcast, LIVE, here.

For those of you that missed the live podcast, check-out the recorded version here.

Enjoy!

The LongTail Team

An Overview of Audio and Video Transcoding

This post will try to peel away some of the layers of confusion surrounding media conversion by describing how media are stored, why you might want to convert from one format to another, and tools you can use to do it.