As a JW Player Support Engineer, one of the questions I am asked most is, “How do I best set up one player to deliver my video/ads/live stream across our desktop and mobile sites?” Well, a seamless viewing experience across the most-widely used browsers and devices is exactly what the player was born to provide. No one wants to worry about how their player will affect page layout on, say, the smaller screen of Safari on iOS, or wonder whether their ad will play on Chrome for Android. To this end, here are three considerations to keep in mind when configuring your player.
After the launch of Video Player Bidding earlier this year, we’ve seen great adoption and some impressive benefits, including faster time-to-first-frame for ads and a great supplemental boost of ad demand for publishers’ ad stacks. As with any great new product comes great learning experiences. With months of data and the associated on-going analysis, our goal is to educate our customers on best practices to optimize Video Player Bidding setups to maximize revenue potential.
One of the questions we receive the most often is "why are ads not playing in my player?" It is certainly understandable that this is an anxiety-inducing problem, as no ads means no ad revenue. What we find most often is that the player is doing everything correctly, but the ad network is simply not returning an ad for our player to play.
My goal with this blog post is to help you test that our player is doing everything correctly. When you have conversations with your ad networks, you can do so with 100% confidence that our player is not part of the problem. (But if you find that there is an error on our side, we will certainly escalate it to our engineers.)
There is always more than one way to do things, and certainly building websites is no exception. We are not familiar with the entire tech stack you have built on your website (a.k.a. we are not going to read through your minified code), but we are experts when it comes to JW Player. This might be the first time you are trying to implement our player on a page, but we do this every day. Like those insurance commercials, we know a thing or two because we have seen a thing or two...okay, make that closer to 50,000 support cases.
You did it—you’ve spent substantial time and resources to create the perfect, attention-grabbing video. Now the question is: How do you get as much mileage out of it as possible? Well, as the yogis would say, turn the gaze inward.
Metadata, the “data about data” that describes what your video is about, is a key component of a successful video business. If you want a more streamlined editorial process, greater viewer engagement, and better ROI, make sure you have an excellent understanding of your video content.
Over the past few months, we rolled out a five-part blog series on the key metrics of how and why viewers engage. If you followed the posts, you’re awesome. If you haven’t, it’s time to undo the tragedy. Our Video Analytics playbook is a quick and easy way to catch up. Download the guide today and discover how to use data to improve your video strategy.
The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with viewers who choose to click play, you’ll want to draw them in with captivating and hard-to-refuse headlines. We share tips and examples for creating successful titles that pull in the views.
Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.
Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story of why and how viewers engage with content, the quality of a play matters a lot---but it isn’t the only benchmark. That story begins with “the embed.”
For many publishers, the world of video advertising can sometimes be an intimidating place. Before content producers can even think of monetizing, they must first understand the many moving parts involved in serving a digital video ad.
In order to help publishers get their bearings, we frequently recommend the bible of video advertising, IAB's “Guide to Digital Video Advertising.” Here are a few of the most pertinent insights for those of you who are finding your footing in digital video.