The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with viewers who choose to click play, you’ll want to draw them in with captivating and hard-to-refuse headlines. We share tips and examples for creating successful titles that pull in the views.
Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.
Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story of why and how viewers engage with content, the quality of a play matters a lot---but it isn’t the only benchmark. That story begins with “the embed.”
For many publishers, the world of video advertising can sometimes be an intimidating place. Before content producers can even think of monetizing, they must first understand the many moving parts involved in serving a digital video ad.
In order to help publishers get their bearings, we frequently recommend the bible of video advertising, IAB's “Guide to Digital Video Advertising.” Here are a few of the most pertinent insights for those of you who are finding your footing in digital video.
When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge bank of comments, likes, and shares deserve a spot on your website.
Problem is: Facebook videos have a vertical, 1:1 aspect ratio, and your page might only support 16x9. Thinking you’ll have to drop that awesome video because it didn’t fit the specs? Never fear. JW Player supports the vertical video format, allowing you to easily export your videos from Facebook into your owned and operated (O&O) site.
Psst: Here’s a secret. A key way to increase your video views and enrich your content monetization actually doesn’t involve video at all.