How to Write Video Titles that Attract Viewers

The most effective copy supports intent to watch and boosts play rates

The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with viewers who choose to click play, you’ll want to draw them in with captivating and hard-to-refuse headlines. We share tips and examples for creating successful titles that pull in the views.

How to Get Started with Video Player Bidding

Integrate header bidding into your player with just one click

Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click. We’re here to help you onboard.

What Is a Video Embed?

Part 2 of 5 from JW Player’s “Anatomy of a Video Series”

Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story of why and how viewers engage with content, the quality of a play matters a lot---but it isn’t the only benchmark. That story begins with “the embed.”

Video Ad Technology: What You Need to Know

Takeaways from IAB’s "Guide to Digital Video Advertising"

For many publishers, the world of video advertising can sometimes be an intimidating place. Before content producers can even think of monetizing, they must first understand the many moving parts involved in serving a digital video ad.

In order to help publishers get their bearings, we frequently recommend the bible of video advertising, IAB's  “Guide to Digital Video Advertising.” Here are a few of the most pertinent insights for those of you who are finding your footing in digital video.

Embedding Vertical Videos? We Got You.

Bring 1:1 videos from Facebook to your owned & operated site

When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge bank of comments, likes, and shares deserve a spot on your website.

Problem is: Facebook videos have a vertical, 1:1 aspect ratio, and your page might only support 16x9. Thinking you’ll have to drop that awesome video because it didn’t fit the specs? Never fear. JW Player supports the vertical video format, allowing you to easily export your videos from Facebook into your owned and operated (O&O) site.

Get Your Mobile Videos Up to Speed

How to integrate videos in mobile apps with SDKs and PWAs As a Solution Engineer at JW Player, I get a lot of questions about integrating video into mobile applications.  The questions range from How easy is the integration to How do I get started to What type of experiences can I create?  In this article, I will provide key information about working video into mobile apps, discussing the history behind Software Development Kits (SDKs), and getting started. I’ll also overview the new kid on the block, Progressive Web Apps (PWAs).

The Hidden Source of Video Revenue

Find It Within Your Website

Psst: Here’s a secret. A key way to increase your video views and enrich your content monetization actually doesn’t involve video at all.

5 Tips to Maximize Video CPMs by Focusing on User Experience – Part 1

When it comes to web publishing, user experience (UX) is everything; no matter the nature of your site, a positive experience can have a direct impact on your business. With online video expected to represent 82 percent of consumer Internet traffic by the year 2021, the opportunity to prioritize monetization and boost video CPMs is greater than ever before. A focus on user experience design offers other benefits to media companies as well, including its favorable effect on search rankings. Let's take a look at five ways to optimize your site's UX for both the benefit of your company and advertisers.

What to Do Once Your Video Starts Trending

Internet trends arrive fast and disappear even faster. So when your video starts to gain traction, you want to be ready to engage your new viewers and build on momentum. There are applications that allow publishers to see the moment their videos gain traction—like JW Player's Right Now analytics tool—but the question remains: What do you once a video starts to go viral? Sit back and clink glasses? Of course not. In order to keep the trend going and expand your viewership, you'll need to get to work quickly. Otherwise, you might miss a timely opportunity and lose your audience to the next big thing. Here are four actionable steps to take once your video starts trending.

Make JW Player Your Website’s Hero

A few pages on our website use full-motion backgrounds to catch the eye of our visitors. Our recently redesigned homepage as well as our 404 page use JW Player to load a playlist and cycle through the videos in with smooth transitions in between. I'll share with you how we do it, and give some tips on best practices for using video for your website's hero.