Creating “Thumb-Stopping Moments” in Video

Insights from JW Player’s “How to Become a Video First Business” Panel at New York Advertising Week

When the digital landscape is saturated with click-or-swipe videos, how do you create the “thumb-stopping moment” that keeps your audience tapped into your content?

JW Player CEO, Dave Otten, explored this question as moderator of the “How to Become a Video First Business” panel at New York Advertising Week on Thursday, September 28, 2017. By interviewing executives from Business Insider, LittleThings, and Index Exchange, he uncovered tips and takeaways on successfully transitioning from a traditional, “article-first” publisher to one that embraces video’s central role in content and marketing strategy.