Join Us at the Consumer Technology Association’s CES 2018 Conference

Learn how to engage audiences with the latest innovations in marketing and video

What are the latest strategies in connecting powerful, can’t-ignore messaging to audiences? Can you create personalization at scale? Which marketing formats are breaking through on premium TV, short-form video, and multiplatform brand integrations? How are analytics helping marketers better target desired audience segments?

Join JW Player as we explore these questions and more at the Consumer Technology Association’s CES 2018 Conference in Las Vegas January 9-12, 2018. Our CEO Dave Otten will be speaking on a panel titled, “Let’s Get Connected: Titans of Audience Engagement.”

The Future of Automated Video Advertising

5 Takeaways from JW London Insights

On November 29, 2017, some of the brightest minds in media and technology converged on London for the city’s first ever JW Insights event.

In a particularly enlightening discussion led by Digiday senior reporter Lucinda Southern, leaders from JW Player, Facebook, Index Exchange and Minute Media shed light on what we can expect to see in the world of automated, or “programmatic,” video advertising in the times to come.

Here are five things we learned about the future of automated video advertising.

JW London Insights

Recapping our first conference in England’s capital

JW London Insights was a success! We were so happy to explore the future of visual storytelling and digital advertising with experts around the industry and some of the best video publishers from across the UK and Europe. The event not only provided great insight into being a video-first publisher, but it featured conversations on hot topics like virtual reality and the fight against fraud in video advertising.

   

The Art and Science of Visual Storytelling

A conversation between Framestore’s Mike McGee and The Drum’s Cameron Clarke at JW London Insights

If you’ve seen a special-effects movie in the last 30 years, you’ve probably enjoyed the work of master storyteller Mike McGee. The Oscar-winning cofounder of Framestore, the legendary digital effects firm behind movies like Gravity and Paddington, sat down for a fireside chat with The Drum’s Cameron Clarke at JW London Insights. The conversation—one of the most celebrated at the conference—shed light on what it means to tell stories in the digital (virtual reality) age and the spectacular power that video brings to the picture.

Below is an edited Q&A featuring excerpts from the fireside chat.

Challenges for the Modern Video Publisher

Insights from our networking event JW Connect

We had a blast at JW Connect this past Tuesday! We invited clients and prospects to join us for our signature evening of cocktails and conversation at New York City hotspot The VNYL. Over family-style share plates, we networked, mingled, grooved to some quick beats—and traded insights about the challenges facing publishers in the digital video world.

Creating “Thumb-Stopping Moments” in Video

Insights from JW Player’s “How to Become a Video First Business” Panel at New York Advertising Week

When the digital landscape is saturated with click-or-swipe videos, how do you create the “thumb-stopping moment” that keeps your audience tapped into your content?

JW Player CEO, Dave Otten, explored this question as moderator of the “How to Become a Video First Business” panel at New York Advertising Week on Thursday, September 28, 2017. By interviewing executives from Business Insider, LittleThings, and Index Exchange, he uncovered tips and takeaways on successfully transitioning from a traditional, “article-first” publisher to one that embraces video’s central role in content and marketing strategy.