When it comes to bringing an attractive video experience to your website, the real star is of course the video itself. If your videos look attractive, viewers will be more engaged, and less likely to navigate away. Not only do quality videos look better, they will also compress better, which helps with two important factors - you save on video delivery costs, and smaller files mean your viewers need less bandwidth to watch the videos smoothly.
Here are a few tricks for making your videos look and sound as good as possible. Web friendly video should be easy to compress, and continue to look good even after it has been encoded to a low bitrate.