JW Recommendations: Captivate Your Audience with Video

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale

In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content presentations that work well across all devices. Publishers that fail in this execution suffer from low view counts, high abandonment rates, and fewer return visits. In the second part of our Recommendations blog post series, we will discuss the visual improvements to Recommendations that enhance user interaction with content.

Infographic: The State of JW Player

A visual story about JW Player's milestone year in video

Earlier this year, we shared data and facts about JW Player's performance in 2017 in this blog post. We've now put together an infographic to visualize that story—including updated player and mobile stats, new client cases, and a bonus section about our company growth. Whether you're meeting us for the first time, a long-time customer, or anyone in between, come on in and get to know JW Player better!

What Is Time Watched?

Part 5 of 5 from JW Player’s “Anatomy of a Video Series”

In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched” metric provides an added layer of nuance by identifying exact points of viewer drop-off and where you can improve your video strategy.

What Is a Complete?

Part 4 of 5 from our “Anatomy of a Video Series”

In our series of video fundamentals, we've explored embeds, ad impressions, and plays.  We're now at the end of the video life cycle: the complete. If your viewers have watched to this point, congrats! You’ve not only kept their attention, you’ve also unlocked a key component of the all-important Content Score.

What Are Ad Impressions?

Part 3 of 5 from JW Player’s "Anatomy of a Video" Series

So far in our exploration of video fundamentals, we've examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that turn plays into profits. Measuring them correctly and using these insights in evaluating audience loyalty are critical if you want to monetize successfully.

The State of JW Player

Highlights, data, and fun facts from 2017

As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, expanded into new markets around the world, developed 36+ new features, and brought video to more screens than ever.

The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.

Forrester Infographic: What Are the Savings and Benefits of Using the JW Player Solution?

Quantifying the financial impact of adopting a new technical solution is extremely challenging. The buying process tasks publishers with complicated product trials, and translating them into real world results is tricky and often unreliable. Luckily, we have commissioned Forrester Consulting, an independent research firm, to evaluate the Total Economic Impact™ of JW Player and calculate the value JW customers have experienced by using our solution. This infographic highlights the tangible benefits that impact the bottom and top line of publishers using JW Player.

Up Next in Your Player

How JW Player’s Recommendations Engine Enhances Audience Engagement You’ve seen them everywhere: shopping at Amazon, watching shows on Netflix, or discovering “people you may know” on LinkedIn. Recommendations engines allow you to view related content and products based on your online consumption behavior. For publishers, recommendations can be an especially powerful tool in executing your video strategy. They keep eyes on the page and increase click-throughs, strengthening retention when competition for user attention is fierce. These results came through loud and clear with the A/B test of JW Player’s Recommendations engine.

JW Player Offers a 482% ROI. Yes, You Read That Right

Register for our webinar on November 1 to discover the Total Economic Impact of JW Player   Investing in a video technology partner is a big decision. When it comes to measuring return on investment, it’s a good idea to consider factors like these:
  • Fill rate and CPM improvement
  • Incremental net revenue
  • Payback period
  • Deployment and operational cost savings
  • Scalability and infrastructure cost savings
We’ve made it easy for you to evaluate how these metrics stack up in JW Player. Our upcoming webinar with Business Insider and Forrester will discuss the Total Economic Impact that we offer video publishers. Come join us Wednesday, November 1, at 1 p.m. EDT.

Introducing JW Player’s New Analytics Overview!

We recently overhauled our Analytics Overview page with a modern design refresh and leveraging our brand new Reporting API. At JW Player we serve a variety of users, from content editors and developers to ad operations managers. We set out to build a clean and intuitive interface that provides at-a-glance value to everybody--even those who don’t normally geek out over data!