Takeaways from IBC 2018

Perspectives from this year’s IBC Show by JW Player’s Co-founder and Head of Strategic Partnerships, Brian Rifkin Every year broadcasters and media company executives from around the globe fly to Amsterdam for the IBC Show. Personally, I have been coming to the show for the past five years and am always interested in what folks are excited, and worried, about.

Data in the Driver’s Seat

3 things video publishers can learn from Group Nine Media at JW Insights

Home to content brands like Thrillist and NowThis, Group Nine Media has established itself as one of the world’s most successful video publishers. Each month, the digital media holding company receives about five billion views across its portfolio of premium brands, which also includes The Dodo and Seeker. At  JW Insights, Variety co-Editor-in-Chief Andrew Wallenstein joined Group Nine Media CEO Ben Lerer and Chief Insights Officer Ashish Patel for a discussion of the role data has played in the firm’s growth. Here are three things we learned.  

Are Machines Taking Over the World?

At JW Insights, experts discuss machine learning’s impact on the future of digital media

Rooted in the idea that machines can be as smart as humans, machine learning applies the concept of artificial intelligence to learn from data and autonomously improve performance based on that information. At JW Insights 2018, industry experts, including JW Player’s SVP of Technology, John Luther, shared their thoughts on what machine learning can—and can’t—do in our rapidly evolving digital age. Here are three takeaways.  

Driving Business Growth with Video Analytics

Paul Bannister of CafeMedia shares tips on setting up data analytics for video success

When it comes to using data to grow your video business, the numbers don’t lie. Getting to the truth, though, requires an excellent grasp of video analytics. As Paul Bannister, EVP of digital media company CafeMedia, discussed at this year’s JW Insights, knowing which data points are important and how to use them strategically is an iterative process that takes both intuition and practice. Here’s some advice he shared with us.

12 Takeaways from JW Insights 2018

Our favorite observations about digital video at JW Player's 5th annual conference

At JW Insights 2018, we explored everything from video intelligence and machine learning to monetization strategies and actionable analytics. It was a very full day of discussions with 300+ industry guests, and we've put together 12 key takeaways from some of the best panels, keynotes, and fireside chats. Take a look below.  

Infographic: The Rise of Mobile Video

The future of digital video isn't on a desktop; it's on a device In the late '90s, my mother recorded TV shows on VHS tapes. Now 20 years later, she finds better gifs and online videos than I do and has taken it upon herself to text them to me on a regular basis. I am, beyond all my expectations, caught up on viral videos thanks to a woman who used to only swear by her trusty VCR.  For her—and countless viewers around the world—mobile video experiences have steadily become a fact of life. Take a look at how far mobile video has come with JW Player's latest infographic. How much has mobile ad revenue grown in the last few years? What makes Google rank mobile videos higher in search? Find the answers to these questions and much more in "The Rise of Mobile Video."

Video Intelligence: The Next Frontier

At JW Insights 2018, our Cofounder & Chief Innovation Officer Jeroen Wijering shared how video intelligence benefits publishers—and everyone else—in the digital video ecosystem

Though it’s the biggest force in media right now, video has traditionally been a bit of a black box. It wasn’t always easy to access data about things like the video’s content, where it plays, whom it’s reaching, and how it monetizes. All that is changing thanks to video intelligence. As our Cofounder/CIO Jeroen Wijering showed at this year’s JW Insights, data innovations can unravel what we can know about video, simplify workflows, and deepen engagement—among many other benefits.

JW Insights 2018

Our annual conference explored the latest data innovations, trends, and best practices in digital video

On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to share their wisdom about harnessing the power of data (and other best practices) to engage viewers and boost revenues.

More than 300 premium publishers, broadcasters, partners, and influencers joined us for enriching discussions on industry hot topics, including video intelligence, machine learning, video player bidding, and content syndication. Here are a few highlights and takeaways from our most successful conference to date.

Live OTT: The Advertising Opportunity

5 Insights about monetizing OTT video from Advertising Week Europe

Live OTT (“over-the-top”) video is pushing the boundaries of digital video, and more and more advertisers have taken notice. But to truly become a burgeoning field in the world of digital advertising, OTT monetization must find its footing among a number of issues. At Advertising Week Europe, industry experts—including JW Player’s COO Bill Day—sat down with Léon Siotis of SpotX to discuss the challenges and opportunities within OTT advertising. Here are 5 key takeaways.  

Playbook: Anatomy of a Video

Attracting more viewers starts with knowing how your videos are really doing

Over the past few months, we rolled out a five-part blog series on the key metrics of how and why viewers engage. If you followed the posts, you’re awesome. If you haven’t, it’s time to undo the tragedy. Our Video Analytics playbook is a quick and easy way to catch up. Download the guide today and discover how to use data to improve your video strategy.